Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Social media could be the future of e-commerce.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level? Social Media Marketing Goals for 2022.

Social Media Marketing 98

Social Media Marketing PR User-Generated Marketing 98

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

Sprout Social

OCTOBER 31, 2022

If you work in social media, staying up to date on trending meme formats is all in a day’s work. Maybe that’s why social media managers make such good memes. To celebrate your efforts, we’ve gathered the top five social media marketing memes we’ve seen this year. What are social media memes ?

Social Media Marketing 143

Social Media Marketing User-Generated Management Branding 143

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 97

Social Media Marketing User-Generated Marketing Marketers 97

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance agents feeds your sales funnel. billion in 2022. Consumers are often price-sensitive.

Social Media Marketing 114

Social Media Marketing Gen Z Education Health 114

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. year-over-year growth for lead ad submissions in 2023 compared to 2022.

Social Media Marketing 127

Social Media Marketing B2C Whitepaper Marketing 127

AWeber

MAY 3, 2022

Have a strategy in place for regularly publishing high-quality search-engine optimized content on your ecommerce website to engage current customers and attract new ones to your brand. You can then use this content on your site or as part of your social media marketing strategy. Use social media marketing.

eCommerce 128

eCommerce Marketing Strategy Social Media Marketing User-Generated 128

Buffer Marketing

SEPTEMBER 16, 2024

The social network currently has a staggering 3 billion active users — so almost a third of the world population has a Facebook account they use regularly.  Well, you’ve come to the right place.   Part of that content strategy involves figuring out the best time to post on Facebook for maximum engagement.

User-Generated 117

User-Generated Analytics Social Media Marketing Place 117

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. 79% of marketers post video on Facebook.

Social Media Marketing 145

Social Media Marketing Marketing Marketers B2C 145

Martech

JANUARY 22, 2025

Marketers have two significant reasons to continue, and in some cases increase, their investment in social media campaigns. One, they have to remain competitive in places where the competition is also investing. For the first time since Q3 2022, Facebook CPM was above water, as it remained flat YoY.

Advertising 114

Advertising Advertisers Product Place 114

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Brands on social media have the added benefit of giving people a place they can easily contact you and where you can reach out to them.

eCommerce 138

eCommerce Key Performance Indicator Promotion User-Generated 138

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. Social media is a go-to platform for retail customers. Lets start with the basics.

Retail 96

Retail Shoppers User-Generated Customer Journey 96

Hootsuite

JANUARY 10, 2022

New for 2022: Idea Pins. Right now, this is an organic-only format but Pinterest is currently testing sponsored Idea Pins in the United States and planning to rollout Idea Pin ads to everyone in late 2022 — so start getting ready for it now! New for 2022: Try on product Pins. You just need to get your brand in front of them.

Fashion 145

Fashion Promotion Advertising Advertisers 145

Hubspot Marketing

MAY 6, 2022

Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. How does this happen? Download Now.

Social Media Marketing 98

Social Media Marketing Marketing Marketers User-Generated 98

Hootsuite

FEBRUARY 27, 2025

What takes first place? YouTube is the most popular social media platform in the U.S. users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. This is a jump from last year when it sat in third place, behind both TikTok and Netflix.

Gen Z 104

Gen Z User-Generated Marketing Marketers 104

Martech

JULY 24, 2024

In 2022, American Eagle drafted her to join them in the metaverse.) Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). A recent example is Bose’s new campaign starring American tennis star Coco Gauff.

Gen Z 117

Gen Z Fashion Entertainment Marketing 117

Hubspot Marketing

APRIL 11, 2022

Why Brands Need to Be on TikTok in 2022. Putting together a whole strategy for each social platform, monitoring the results, and optimizing performance is a lot of work. And brands have been hesitant to adopt TikTok into their existing social strategy. How The TikTok Algorithm Works in 2022. Let's be honest.

Gen Z 119

Gen Z Transform Entertainment Customer Journey 119

Hootsuite

APRIL 27, 2022

If we’re being honest, we think it’s one of the most under-tapped resources available to a business, especially given the rise of social commerce and audiences placing a higher value on authentic communication and customer service. Over 3 billion people are predicted to use messaging apps in 2022. billion times.

Digital Trends 114

Digital Trends Social Media Marketing Communications User-Generated 114

Martech

OCTOBER 18, 2024

This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. However, all social media sites have a certain percentage of ghost accounts. They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91 More than 70% are from outside the United States.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Hootsuite

JULY 5, 2022

Instagram itself says , “Reels is the best place to grow creatively, grow your community, and grow your career.”. Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 — Adam Mosseri (@mosseri) April 20, 2022. 11 strategies for organic Instagram growth.

Analytics 135

Analytics Management Branding Social Media Marketing 135

Sprout Social

JUNE 30, 2022

Social media management isn’t an easy feat. Social media marketers know the work goes beyond simply scheduling a post with funny GIFs or crafting viral-worthy content. Many social teams, including ours, are usually smaller, but their impact on the business is large. Time blocking and project planning.

Social Media Marketing 104

Social Media Marketing Communications Education Marketing 104

Hubspot Marketing

NOVEMBER 1, 2022

According to Hubspot Blog Research, 44% of marketers currently leverage TikTok. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. According to HubSpot Blog Research, TikTok is the number one platform marketers are increasing their investments in for 2022.

B2C 127

B2C Gen Z Marketing Marketers 127

Hootsuite

JULY 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Snapchat is the world’s 12th most popular social media platform. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022.

Gen Z 109

Gen Z User-Generated Advertising Advertisers 109

Hootsuite

MARCH 8, 2022

This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. This allows users to find every Product Pin they’ve saved to their own boards in one place. Manage your Pinterest shopping campaigns alongside all your social media marketing with Hootsuite.

Price 132

Price User-Generated Social Media Marketing Shoppers 132

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

MAY 16, 2022

But how do you know if your costs are “good” or not in the first place? Bonus: Get the Facebook advertising cheat sheet for 2022. See how all your social marketing is working together and snap up optimization opportunities before they pass by with quick, actionable insights. How much do Facebook ads cost in 2022?

Advertising 114

Advertising Advertisers User-Generated Price 114

Many Chat

APRIL 21, 2022

Day 2 of ManyChat’s 2022’s Instagram Summit featured the panel “Women in Instagram Business,” moderated by ManyChat’s head of marketing, Anna Tutckaia. The event was filled with content advice and marketing tips businesswomen seeking to successfully build their business with Instagram and other social media marketing.

Social Media Marketing 105

Social Media Marketing Transform Marketing Marketers 105

Hootsuite

JANUARY 24, 2022

This tool makes it easy to find people, places, events, and conversations associated with your customers. Adjust your marketing strategy to better target them. You’ve built your perfect Twitter toolkit… and now it’s time to level up the rest of your social media marketing tools to match. Mentionmapp. Get Started.

Marketing Strategy 145

Marketing Strategy Analytics User-Generated Marketing 145

Buffer Marketing

JULY 11, 2024

  I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.    If that resonates, you’ve come to the right place. 

Branding 124

Branding B2C Management Product 124

Hootsuite

AUGUST 22, 2022

Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top tags to use in 2022. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. 20+ top LinkedIn hashtags in 2022.

Thought Leadership 101

Thought Leadership Analytics Social Media Marketing Management 101

Hootsuite

JUNE 20, 2022

Plus, Facebook prioritizes Live video by placing it at the top of the feed. If you post on other social networks as well, though, you might need a third-party social media management tool. With Hootsuite, you can manage all of your social media activity in one place. Install the Meta pixel.

User-Generated 145

User-Generated Shoppers Promotion Management 145

Hootsuite

JANUARY 15, 2025

Over 74% of LinkedIn users are from outside the US While the US is LinkedIns biggest market, with over 230 million users, the network has gained traction worldwide. Coming in second place is India with 143 million users, followed by Brazil with 81 million users, and the United Kingdom with 41 million users. 32% of U.S.

User-Generated 115

User-Generated Education Real Estate Transform 115

Hootsuite

JUNE 23, 2022

Whether you’re a one-person shop or you have a large social team, take some time to get some ideas up on the whiteboard. (It It doesn’t matter whether the actual whiteboard is literal or metaphorical, just that you gather all of your ideas in one place). Do it better with Hootsuite , the all-in-one social media toolkit.

User-Generated 129

User-Generated Whitepaper Social Media Marketing Analytics 129

Hootsuite

OCTOBER 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. promote a local place. Visitors: Target people based on places they go while carrying their mobile device, from night clubs to golf courses to banks. calls & texts.

Management 128

Management Social Media Marketing Place Customer 128

Buffer Marketing

AUGUST 29, 2022

Buffer is so much more than a social media scheduling tool! In this post, I’m going to cover all the ways you can use Buffer to grow your audience on social media and beyond in 2022; every feature, every integration, and all the hidden gems. Which channels does Buffer support in 2022? Google Drive.

Analytics 122

Analytics Management Place Branding 122

Many Chat

APRIL 21, 2022

Day 2 of ManyChat’s 2022’s Instagram Summit featured the panel “Women in Instagram Business,” moderated by ManyChat’s head of marketing, Anna Tutckaia. The event was filled with content advice and marketing tips businesswomen seeking to successfully build their business with Instagram and other social media marketing.

Social Media Marketing 98

Social Media Marketing Transform Marketing Marketers 98