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2022 Predictions: E-commerce everywhere

Martech

She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. In 2022, buyer journeys will continue to get more personalized. Marketers who pay attention to these data signals will gain a competitive edge.

Retail 136
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8 tips to adopt vertical marketing and drive SaaS growth

Martech

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers. Evaluate product fit Use buyer research to assess your product from their perspective.

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The Top Customer Marketing Conferences in 2022

Base.ai

Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers. Cost: Ticket prices vary.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

CXL

CXL Live 2022 was a blast. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. CXL live is a marketing conference that gets it. Who is it for? What are its use cases?

Law 78
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Preparing for 2022: Put Your Best (Email) Foot Forward: Webinar Recording + Q&A

Litmus

2022 is just around the corner. How does the idea of customer journey factor into your 2022 plan? The post Preparing for 2022: Put Your Best (Email) Foot Forward: Webinar Recording + Q&A appeared first on Litmus. Missed the live conversation? Watch the webinar recording and read the Q&A below. Leave us a comment below.

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10 Alternatives to Jasper.ai, ChatGPT, and Other Popular AI Tools

Hubspot Marketing

In fact, the market's projected to reach $126.5 billion by 2031 , growing by 32% from 2022 to 2023. If your role involves copy or content marketing, you’ve probably heard of Jasper.ai Built-in integration with HubSpot’s content marketing tools. Price: Free, Premium, and Business plans are available. Source Copy.ai

Price 109
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The B2B case for retention marketing: 7 key tactics

Martech

But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It It didn’t even make the Sagefrog priority list in 2022.) McDonald’s phrase “Fries with that?”

Gen Z 115