Martech

AUGUST 6, 2024

The maker of the Firefox browser got $510 million from Google out of $593 million total revenue in 2021-2022, according to its latest financial report. Thanks to changes in consumers’ online behavior, people are getting used to using things other than Google. Are you getting the most from your stack?

Advertising 135

Advertising Advertisers Non-Profit Transform 135

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. Like this: As a Google app, Gemini is integrated with many Google products. How does ChatGPT work?

Transform 118

Transform User-Generated Manufacturing eCommerce 118

Buffer Marketing

DECEMBER 12, 2024

TikTok is the most rapidly adopted channel , growing from 779 connections in its first month on Buffer (June 2022) to 276K today. It’s grown 70% since 2022, up from 1.08M. Pinterest has doubled its connections since 2022 (up 113% from 56K to 120K), and Instagram has grown 94.7%, going from 657K to 1.28M connections.

Transform 110

Transform Thought Leadership Branding Communications 110

Jeff Bullas

MAY 22, 2025

Why it matters: AI companions are transforming human-technology interaction by providing emotional support, enhancing mental well-being, and offering personalized assistance. Why it matters : It’s transforming healthcare into a faster, more predictive, and more personalized experience—saving lives while reducing system strain.

Transform 130

Transform Health Energy Education 130

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. You never know who is talking about your brand or products and how they’re using them in their daily lives. Sports marketing isn’t new, but it does look different.

Transform 92

Transform Fashion Gen Z Food 92

Martech

FEBRUARY 11, 2025

seconds reading an email, per a 2022 Litmus study. Don’t do anything that could damage trust in your brand, company, products or services. Example : Send an interactive email asking subscribers to vote on the next content piece or product feature. People want to process and understand information completely.

Transform 121

Transform Copywriting Email Marketing Shoppers 121

Sprout Social

SEPTEMBER 17, 2024

In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year. According to the 2022 Sprout Social Index , the top social media platforms in the UK are Facebook (56%), Instagram (55%) and YouTube (50%). Promote your products on social media. Let’s start with the basics.

Retail 119

Retail Shoppers User-Generated Customer Journey 119

Search Engine Land

JULY 8, 2024

14, 2022: Google Search Console launches new HTTPS report. 16, 2022: Google Search Console adds Shopping tab listings feature. Product snippets Product snippets are part of the structured data reporting in Google Search Console that showcases which products have product markup on the page.

SEO 106

SEO Transform Health eCommerce 106

Sprout Social

JANUARY 27, 2025

In a 2022 report, it was found that 78% of consumers in the UK have upped their social media engagement over the past year. According to the 2022 Sprout Social Index , the top social media platforms in the UK are Facebook (56%), Instagram (55%) and YouTube (50%). Promote your products on social media. Lets start with the basics.

Retail 89

Retail Shoppers User-Generated Customer Journey 89

Hubspot Marketing

JULY 14, 2025

of the CRM market share in 2022, with HubSpot's retail CRM capabilities including inventory integration, customer segmentation, and omnichannel communication tools that support seamless shopping experiences. Ready to see how HubSpot can transform your retail business? Retail accounted for 23.5%

Retail 103

Retail CRM Price Customer Journey 103

Jeff Bullas

JUNE 18, 2025

Narrative-Driven Case Studies – They tell real stories of change, not just product features. Bernard is a best-selling author and advisor on AI, big data, and digital transformation. 5: Zain Kahn Founder of Superhuman, Zain shares insights on AI, productivity, and the future of work. The man is a machine.

Transform 204

Transform Education Health Thought Leadership 204

Vertical Response

AUGUST 25, 2024

On Pinterest, visually appealing photos and shoppable Product Pins drive sales, engaging customers and boosting holiday revenue. In November 2022, 24% of users engaged with push messages, leading to purchases. Transform your store with festive decorations and eye-catching displays.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Zumvu

JUNE 17, 2025

That same tech is now transforming social media. A small business owner once said an AI planner kept her feed alive during a hectic product launch—her audience never noticed the chaos. Drop in a prompt—say, “vibrant product ad”—and get polished graphics that match the brand’s style.

Finance 59

Finance Transform CRM Social Media Marketing 59

Vertical Response

OCTOBER 6, 2024

On Black Friday 2022, Shopify merchants raked in a staggering $9.3 Offering a preview of the sales or a limited-edition product as a main incentive can further entice customers. Offering limited edition products with VIP discounts or exclusive bundle deals are great ways to create excitement and encourage early purchases.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketers 105

Sprout Social

MAY 22, 2025

Establish your crew You dont need a full production team to create great contentbut you do need support. Diversify formats : Turn blog posts into engaging visuals, create quote graphics or transform key statistics into video snippets or TikToks. That means your communications should cater to their needs, concerns and dreams.

Social Media Marketing 116

Social Media Marketing Transform Marketers Marketing 116

Hubspot Marketing

OCTOBER 8, 2024

In 2022, I was recruited by HubSpot for a brand-new challenge. For example, we would ask them to shorten intros, write new sections, or add links to relevant product mentions. The Rise of AI — and Squashing Get-Rich-Quick Schemes In November 2022, ChatGPT launched to the public. Infrastructure is everything.

Price 112

Price Transform Thought Leadership Management 112

Sprout Social

JULY 1, 2025

Beyond TikTok, Starr co-hosted the 2022 AIMCO Awards and now co-hosts the 7Plus online show, Reality Check. Take a product tour today and see how the tool can transform your campaigns. Her TikTok content often delves into relatable moments and Aussie nostalgia, forming a witty commentary that Gen-Z audiences especially love.

Branding 87

Branding Fashion Food Gen Z 87

illumin

SEPTEMBER 10, 2024

While not new, retail media is going through a transformation. The boom of e-commerce during COVID lockdowns has faded and according to a recent finding from the NPD Group, in 2022 more holiday purchases were made in a physical store than online. This can be online or in-store. This trend is continuing.

Retail 52

Retail Transform Shoppers Advertising 52

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Martech

MARCH 27, 2025

We literally cannot treat it with the same care, as that would risk productivity and quality issues, and even greater brand impacts. A frequently cited study by IDC and Box conducted in 2022 found 90% of the data generated by organizations is unstructured. There is so much to unpack on this single topic.

CRM 95

CRM Transform Whitepaper User-Generated 95

Sprout Social

MAY 29, 2025

Facebook has the highest social media ad ROI According to a December 2022 survey of US ad buyers , 7% of respondents believe Facebook offers the highest social media ad ROI, with YouTube at 6%. Ads optimized for mobileusing square and tall formatsnearly double returns compared to assets that arent mobile-friendly.

Gen Z 84

Gen Z Social Media Marketing Transform Marketers 84

Animalz blog

JANUARY 30, 2025

In August 2022, four months before ChatGPTs launch, we predicted AI would change content marketing and still its impact caught us off guard when AI really hit. And the math looked promising: lower production costs would offset the reduced pricing, and clients would get more content for their budget. The reality was different.

Transform 67

Transform Thought Leadership Fashion Price 67

SocialPilot

JANUARY 19, 2025

Yelp’s influence on online reviews has declined , with a 9% drop in user percentage from 53% in 2022 to 44% in 2024. They check online reviews to learn more about the quality of products and services provided by the business. About 55% of consumers view Facebook as the go-to source for discovering new brands and products.

Shoppers 49

Shoppers Customer loyalty Transform Management 49

Sprout Social

MAY 12, 2025

What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change. Stats on TikToks impact on business in Australia TikTok has transformed the way businesses generate leads, connect with customers and sell their products and services.

Gen Z 65

Gen Z Transform Fashion Food 65

Sprout Social

JANUARY 13, 2025

The Bittarverse digital content series is the byproduct of Alexis Bittars relaunch in 2022, when the designer repurchased his flailing brand and jump-started an era of greater creative freedom. This approach to product education is unexpected and whimsicalan illustration of what can happen when you craft truly inventive original content.

Branding 82

Branding Fashion Transform Food 82

Welcome Software

MARCH 11, 2025

Hand over the sh*tty tasks, before you are about to get a hella lot more productive and creative. Like seriously, ChatGPT only launched at the end of 2022 and it was only May 2024 when Google search results changed SEO and user experience forever by introducing AI Overview. Reshaped workforce : AI is an enabler, not an eliminator.

Transform 52

Transform User-Generated CMO Marketers 52

Animalz blog

MARCH 13, 2025

This approach transforms AI from a text processor into a creative partner that can synthesize inspiration from multiple sources, yielding outputs that wouldn’t emerge from traditional text-only prompting. Company information prompts (product details, competitive intelligence, strategic narratives). So tough to leave.

Transform 62

Transform Thought Leadership Content Marketing Copywriting 62

Backlinko

OCTOBER 11, 2024

From digital marketing to finance and legal services. And at a rate so fast that it’s nearly impossible to keep up. Close on its heels is Google Gemini, released in December 2023. Like ChatGPT, Google Gemini is an AI-powered Chatbot. The two programs offer similar functions and capabilities.

Finance 105

Finance SEO Transform Copywriting 105

Brian Solis

JUNE 27, 2025

In 2022, OpenAI introduced the world to generative AI. In 2022, OpenAI introduced the world to generative AI. Learning from an AI Pacesetter So, if we know AI has the potential to transform lives, work, businesses and markets, but we also recognize how much needs to be done to realize the opportunities, then what are executives to do?

Transform 52

Transform Thought Leadership Management Promotion 52

Marketing Insider Group

JULY 21, 2020

As consumers do more research online, they’ll depend more on what others say about your products and services. An overwhelming number of consumers (70 percent) already depend on user reviews for information about products and services. Content marketing needs to lead this transformation. billion in business during 2022.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Sprout Social

FEBRUARY 24, 2025

According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. Between 46% and 68% of Australian respondents said social media content informed their understanding of banking products. A 2021 J.D.

Marketing Strategy 82

Marketing Strategy Gen Z Finance Social Media Marketing 82

Martech

SEPTEMBER 1, 2021

Users range from informal groups of individuals with shared interests to corporate clients seeking to build a community around their products and services. MarTech Replacement Survey finds marketing transformation is accelerating . This is the latest move that Google is making to push automation through their ad products.

Transform 136

Transform CRM Marketers Marketing 136

Jeff Bullas

JANUARY 12, 2023

Open AI’s latest technology tool, ChatGPT was released on November 29, 2022. I’m excited by its potential to increase my content creation productivity by 1000%+. GPT stands for “Generative Pre-training Transformer.” In just one week one million users registered with the platform. Why it matters.

Transform 317

Transform User-Generated Non-Profit Communications 317

Martech

DECEMBER 28, 2022

Late in 2022, AI chatbots made a splash with the release of OpenAI’s ChatGPT. Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services. Dig deeper: Let’s chat about this product. “In

Transform 124

Transform eCommerce Shoppers Retail 124

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. We’re sending them more good insights and information and what we call ‘content’ instead of sending them an ad about a specific product.” million views. “We

Transform 124

Transform Customer Education Management 124

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. We’re sending them more good insights and information and what we call ‘content’ instead of sending them an ad about a specific product.” million views. “We

Transform 123

Transform Customer Education Management 123

Jeff Bullas

FEBRUARY 13, 2023

We will look back on November 2022 as the moment when A.I. transform digital marketing? Artificial intelligence (AI) has been transforming industries across the board, and digital marketing is no exception. AI algorithms can analyze customer data and predict which products or services they are most likely to be interested in.

Digital Marketing 321

Digital Marketing Transform User-Generated Marketers 321