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Retail media networks and advertisers going from guesswork to growth

Martech

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% Retailers are adding channels and providing better measurement and execution for advertisers. So what’s the current state of the RMN-advertiser relationship? And agencies are answering their clients’ calls to include RMNs in the mix.

Retail 128
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Second quarter saw slowing ad spend on most platforms

Martech

This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023. Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers.

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Political ad spending shifts regional CTV costs for brands

Martech

It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. In 2023, non-swing states saw 1.7x over last year.

Branding 122
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Digital video ad spend sees 16% increase this year

Martech

For example, the largest pay TV providers lost 6% of their subscribers in the last two years: 5 million in 2023 and 4.6 Dig deeper: How to measure the impact of brand marketing Nine out of ten advertisers are using some form of alternative audience measurement — either via transacting, testing, or having discussions with vendors.

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Meta ad spend up 15% last quarter as TikTok sees sharp drop

Martech

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. elections, and down from 64% YOY growth in Q4 2023.

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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

According to Knowland’s 2023 State of the Meetings Industry , increasing event expenses is one of the biggest concerns for event organizers. For B2C events, consider location or interests when targeting your demographics for digital ads. Print and out-of-home advertising. Consider these costs and channels to attract attendees.

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Acquisitions signal agencies are betting on influencer marketing

Martech

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. In 2023, Meltwater acquired Klear and Triller acquired Julius.