Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? That’s why we’ve prepared this in-depth ebook covering over 120 marketing and online advertising trends and predictions for 2024. In 2023, we saw an exponential rise of generative AI tools like ChatGPT, Bing Chat, and Google Bard.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Making good content isn’t even half the battle for brands today.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Changes in the advertising landscape today. Be adaptive.

Advertising 105

Advertising Advertisers Transform Customer Acquisition 105

Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. 3D content made simple Generative AI is the hottest thing to hit our industry since the internet.

Market Trends 131

Market Trends Law Transform User-Generated 131

Search Engine Land

DECEMBER 4, 2023

It’s hard to believe it’s only been a year since ChatGPT burst onto the scene and captured the world’s attention with its remarkably adept chatbot that generates human-like text on command. Here’s a look back at ChatGPT’s first year and what we can expect next from this transformative technology.

Transform 110

Transform Copywriting User-Generated Price 110

Martech

MARCH 7, 2024

Speaking of guardrails, the most popular AI image generators need stronger ones. Talkdesk’s Talkdesk Autopilot is the next generation of its virtual agent. Integral Ad Science expanded its Made for Advertising AI-driven solution.

Transform 88

Transform Customer Acquisition User-Generated Advertising 88

Unbounce

JUNE 15, 2023

From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient species by automating mundane tasks, providing personalized recommendations, and helping us make informed decisions. From a user perspective, this is great. Artificial intelligence (AI) has revolutionized the way we live.

SEO 132

SEO Transform User-Generated Marketing 132

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Advertisers Manufacturing Transform 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Advertisers Manufacturing Transform 52

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 86

Gen Z Millennials Transform User-Generated 86

Customers.ai

JANUARY 2, 2024

Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approximately a billion dollars in annual ad spend for companies worldwide. Companies were (and still are) spending way too much money on paid advertising and not seeing an efficient return.

Transform 118

Transform Outbound Marketing CRM B2C 118

Bannerflow

NOVEMBER 22, 2022

The rapid growth of mobile users has made digital marketers rethink their display advertising strategies, with mobile display ads being the front-runner. That will ultimately dictate the success of a digital advertising strategy. Mobile vs desktop display advertising. in 2017 – a 30% decrease.

Advertising 52

Advertising Advertisers Transform User-Generated 52

Backlinko

MARCH 13, 2024

Global market research industry forecasted to generate $140 billion in revenue in 2024 (up from $130 billion in 2023) – ESOMAR Note: Includes data from multiple sources ( ESOMAR 1 , ESOMAR 2 , ESOMAR 3 , Consultancy.org ) Year Market research industry revenue (worldwide) 2016 $71.5 Market measurement 15% User experience 12.4%

Market Research 86

Market Research Non-Profit Transform Marketing 86

Bannerflow

MARCH 16, 2023

2023 is well and truly on, and it’s clear that the MarTech landscape is rapidly evolving. In this blog post, we’ll explore some of the top MarTech trends for 2023, and how marketers can stay ahead of the game. AI and Machine Learning Another key trend for 2023 is the increasing use of AI and machine learning in MarTech.

User-Generated 59

User-Generated New Technology Communications Digital Marketing 59

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. billion USD in 2023. billion USD as of December 2023. The global influencer market is valued at $21.1

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Campaign Monitor

APRIL 19, 2023

In the last few years, AR and VR technologies have been continually, and at an increasingly rapid pace, transforming the way consumers choose to spend their hard-earned dollars. trillion in 2023, and by 2026, the e-commerce market is expected to total over $8.1 million views and a sixfold return on advertising investment.”

Marketing Strategy 84

Marketing Strategy Shoppers Transform User-Generated 84

Hootsuite

MAY 15, 2023

Plus: Drafts, a visual calendar planner, built in advertising options, and more. Perfect for both novice social media marketers and pros alike, OwlyWriter instantly generates ready-to-post content that actually sounds like your brand. People rank customer reviews, and other user-generated content, as 2.4X

Social Media Marketing 92

Social Media Marketing Analytics Marketing Marketers 92

Rock Content

JANUARY 9, 2024

The reality is that I have never been excellent at predictions and trends, and 2023 has starkly confirmed this: I have been so far from thinking that AI would be relevant in the past year – and I believe I wasn’t the only one. The road from 2023 to 2024 The marketing and content world has never been more dynamic.

User-Generated 86

User-Generated Transform Advertising Advertisers 86

Tiecas

MAY 17, 2024

Is it just for a “fresh look,” or do you need to address deeper issues like outdated messaging, poor user experience, or a lack of lead generation? Identifying Your Key User Personas Start by defining the different types of users who visit your website. These people likely access your website from smartphones or tablets.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Search Engine Land

MAY 30, 2023

The advertising team may refer to audiences for remarketing. SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. Form_submit : When the user submits a form.

Digital Marketing 112

Digital Marketing Marketing Strategy Gen Z Food 112

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech?

Transform 110

Transform Advertising Advertisers Law 110

Rock Content

AUGUST 1, 2023

While AI-powered content creation is indeed an extremely fast-growing trend in 2023, the scope of artificial intelligence is expanding beyond the written word. While large enterprises have been quick to embrace this transformative technology, it’s not just limited to them.

Transform 89

Transform User-Generated SEO Communications 89

TechWyse

MAY 3, 2023

In this article, we’ll look at what’s coming up in digital marketing for 2023. Get ready to learn about the top digital marketing trends for 2023! In today’s generation, 85% of businesses use video content marketing as a marketing strategy. Long-tail keyword phrases that might generate targeted traffic.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

SocialPilot

JANUARY 21, 2024

Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content.

Social Media Marketing 89

Social Media Marketing Transform User-Generated Gen Z 89

Sprout Social

JANUARY 23, 2024

With many viral videos and a late 2023 TikTok advertising campaign under their belt, their team and residents have fun putting their own spin on the latest trends. In another post, UPS reshared a user-generated video where a customer posted a sign asking their UPS driver to hide packages from their husband. Jovon ❤️‍??

Branding 106

Branding Transform User-Generated Communications 106

Set Up

OCTOBER 10, 2023

In 2020, transparency was a huge priority for Healthcare marketers and technology was transforming the space and connecting patients with doctors like never before. Marketing functions within these digital Healthcare orgs are becoming responsible not just for B2B and Demand Generation, but also patient engagement.

Transform 59

Transform Health CMO Key Performance Indicator 59

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Building and committing to investing in this substantial group is the only way to ensure that you generate mental availability – meaning your brand will be remembered without needing a cue.

Transform 112

Transform Marketing Marketers User-Generated 112

Sachs Marketing Group

DECEMBER 18, 2023

In 2024, the strategic use of AI involves more than just automation – it’s about leveraging AI for smarter decision-making and personalized user experiences. Unlike first-party data, collected through user interactions like browsing history, zero-party data is information that customers intentionally and proactively share.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Martech

DECEMBER 7, 2021

Customer data platform Lytics announced today that it’s offering a new tool that allows users to enhance their advertising campaigns via cloud data warehouses. The tool will let marketers generate customer audiences using a SQL query editor to better connect their campaigns.

Transform 89

Transform User-Generated Advertising Advertisers 89

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Content creation The 2023 Index found that content creation still remains one of the most time-consuming tasks for marketers.

User-Generated 124

User-Generated Marketing Marketers Advertising 124

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Customers.ai

DECEMBER 29, 2023

Check out this chart from Yotpo based on their study “ The State of Customer Loyalty & Retention 2023 ”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? As a result, you end up missing out on opportunities to guide them through the purchase process and transform them into loyal customers.

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Building and committing to investing in this substantial group is the only way to ensure that you generate mental availability – meaning your brand will be remembered without needing a cue.

Transform 103

Transform Marketing Marketers User-Generated 103

SocialPilot

JANUARY 31, 2024

B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. Imagine the profit you can generate by combining these two different segments of businesses. Power of Influencer Marketing in B2B SaaS In the past decade, the marketing landscape has taken a huge turn.

Influencer Marketing 87

Influencer Marketing User-Generated Education CRM 87

Rock Content

MARCH 31, 2020

Companies also needed to change their communications, and knowing what is digital advertising has become essential. billion active internet users around the world ? All of this was taken into account by companies and, therefore, digital advertising has become very important. Let’s talk about: What is digital advertising?

Advertising 59

Advertising Advertisers Transform User-Generated 59

Sprout Social

APRIL 29, 2024

Its ad reach is equivalent to almost half of the total population in 2023. With its widespread adoption and engaged user base, the platform offers a unique opportunity to build brand awareness, drive sales and create meaningful connections with customers. Compliance ensures transparency and maintains trust with your audience.

Branding 100

Branding Fashion Food COS 100

Sprout Social

AUGUST 15, 2023

Named entity recognition, or entity chunking, is an AI task that enables text analysis and assists in natural language generation (NLG)—a capability commonly used in chatbots, virtual agents and search engines. Here is a breakdown of how NER is enabling this transformation. How does named entity recognition work?

Branding 84

Branding Key Performance Indicator Transform Health 84