Jeff Bullas

FEBRUARY 13, 2023

billion global internet users, and over 2.8 billion active social media users (related: marketing statistics ). Savvy businesses know how to benefit from the huge amount of data that users generate in real time. Sure, your goal is to increase brand awareness, generate leads, and promote your products or services.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

SEO 139

SEO User-Generated Shoppers Retail 139

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Jeff Bullas

FEBRUARY 9, 2023

With so much competition between Instagram’s 1 billion monthly active users, for years the best way to grow your Instagram follower count has been debated. Advertising through Facebook and Instagram is too expensive for most small businesses, brands, influencers, and those just starting out, so what’s the answer? Perfect, right?

User-Generated 308

User-Generated Management Price Promotion 308

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 116

Gen Z Millennials eCommerce Social Media Marketing 116

Search Engine Land

DECEMBER 6, 2023

With ~230 million users in the U.S. alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And they aren’t alone on this front.

Advertising 118

Advertising Advertisers Transform Manufacturing 118

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. That's where the Instagram stats comes in.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Search Engine Land

NOVEMBER 6, 2023

search advertising share and $12 billion in ad revenue in Q3 2023 alone. While Amazon is synonymous with ecommerce, lead generation verticals are finally getting access to the platform’s second-to-none audience targeting. lead gen advertisers) the opportunity to target Amazon’s audience. Automotive. Local services.

Advertising 119

Advertising Advertisers eCommerce User-Generated 119

Martech

DECEMBER 6, 2023

With ~230 million users in the U.S. alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And they aren’t alone on this front.

Advertising 107

Advertising Advertisers Transform Manufacturing 107

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Making good content isn’t even half the battle for brands today.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Jeff Bullas

FEBRUARY 15, 2023

With over one billion active users, Instagram offers a unique and dynamic platform for businesses and influencers to connect with a massive audience, promote their products and services, and build their personal and brand reputations. Turbo Media has already served over 500,000 Instagram users and has received high marks for its services.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video.

Advertising 73

Advertising Advertisers PR Millennials 73

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Which Nonprofit Marketing Channels Generate Results. The more connected we are with the community, the more families we reach, the more services we provide, and the more resources we can generate.”.

Gen Z 124

Gen Z User-Generated Millennials Marketing 124

Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. Plus, influencers work hard to gain their audience's trust, making their recommendations more persuasive than other forms of advertising. 31 Influencer Marketing Stats to Know in 2023. Micro-influencers generate up to 60% more engagement than macro influencers.

Influencer Marketing 137

Influencer Marketing Gen Z Millennials Price 137

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Hubspot Marketing

JUNE 13, 2023

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. billion in 2023 to $107.4 But is AI something your brand should leverage in its next advertising campaign? billion in 2028.

Advertising 101

Advertising Advertisers Food User-Generated 101

Martech

MAY 23, 2023

Advertisers, have no fear! You’ll be able to edit the assets generated by AI before going live. Google Search Generative Experience integrates Search, Shopping ads We learned of Google’s Search Generative Experience (SGE) just two weeks ago at Google I/O. That’s now changing. Get MarTech! In your inbox.

User-Generated 98

User-Generated Advertising Advertisers Marketing 98

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Martech

JULY 10, 2023

Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. 3D content made simple Generative AI is the hottest thing to hit our industry since the internet. Currently, AI-generated content is not protected by U.S. There will be an AI for that! AI advances are astounding.

Market Trends 135

Market Trends Law Transform User-Generated 135

Hubspot Marketing

DECEMBER 8, 2023

To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans. 46% of web users can’t tell the difference between PPC ads and organic search links. 94% of people skip over search ads.

Gen Z 95

Gen Z User-Generated eCommerce Finance 95

Search Engine Land

MAY 23, 2023

Advertisers, have no fear! You’ll be able to edit the assets generated by AI before going live. Google Search Generative Experience integrates Search, Shopping ads We learned of Google’s Search Generative Experience (SGE) just two weeks ago at Google I/O. That’s now changing.

User-Generated 99

User-Generated Marketing Marketers Advertising 99

Calvyn Lee Blog

NOVEMBER 30, 2023

Instagram Surprisingly Cuts Reels Creator Bonuses On March 10, 2023, Meta made a shocking announcement that they would no longer offer bonuses to creators on Reels for Instagram or Facebook. Instagram’s Massive Revenue Despite Reels Losses In 2023 alone, Instagram is projected to generate over $50 billion in total revenue.

User-Generated 130

User-Generated Health Advertising Advertisers 130

Hubspot Marketing

DECEMBER 28, 2023

We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Cut to 2023, and 53% of marketers are increasing their TikTok investments ( HubSpot Blog Research ). The great thing about this platform is that users don’t expect perfect video production. Go grab some popcorn.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Changes in the advertising landscape today. Be adaptive.

Advertising 118

Advertising Advertisers Transform Customer Acquisition 118

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. million in 2023.

Advertising 52

Advertising Advertisers User-Generated Key Performance Indicator 52

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. As the vitriol ramps up in an election year, will users opt out? “We

Entertainment 140

Entertainment Advertising Advertisers User-Generated 140

Search Engine Land

FEBRUARY 1, 2023

This is the second article in our new series on why video games are a huge opportunity for advertisers in 2023. But what should brands do if they want to start advertising in video games? Because not all users are willing to pay for in-app purchases or prefer free games, ads are a great way to compromise.

Gen Z 97

Gen Z Advertising Advertisers Branding 97

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

Advertising 121

Advertising Advertisers Retail Price 121

Search Engine Land

FEBRUARY 16, 2024

There were over 15 billion worldwide visits to Amazon.com in 2023. The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. In 2024, this has become even easier with generative AI. billion in 2023. They want customers to continue buying.

Marketing Strategy 129

Marketing Strategy Shoppers eCommerce Advertising 129

Rock Content

JUNE 9, 2023

The media application has just released the 2023 Holiday Marketing Playbook , a guide to help brands use TikTok to sell more during the holiday season. TikTok and sales TikTok is a social network that engages the user through short video content. Influencers advertising and brands taking advantage of trends are also common.

User-Generated 98

User-Generated Influencer Marketing Branding Product 98

Search Engine Land

APRIL 9, 2024

The world’s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, including: Ad narration. Voiceover script generation. billion in 2023, and employs approximately 114,000 members of staff worldwide, according to Statistica. Product image creation.

Transform 140

Transform User-Generated Traditional Marketing Advertising 140

Digital Marketer

JUNE 15, 2023

The marketing and advertising landscape is constantly evolving. So, to help you get a head start and stay ahead of your competition, we, at Mongoose Media, created a comprehensive list of the top trends in digital advertising that any company should watch out for in 2023.

Market Trends 82

Market Trends Digital Marketing Marketing Marketers 82

illumin

MARCH 19, 2024

Marketers relying on AI-generated content for their social media could find themselves in hot water in 2024. Meta’s top policy executive announced on February 5, 2024 , that it will require all users to label AI-generated audio and visual content on its platforms.

User-Generated 111

User-Generated New Technology Advertising Advertisers 111

Bannerflow

MARCH 16, 2023

2023 is well and truly on, and it’s clear that the MarTech landscape is rapidly evolving. In this blog post, we’ll explore some of the top MarTech trends for 2023, and how marketers can stay ahead of the game. AI and Machine Learning Another key trend for 2023 is the increasing use of AI and machine learning in MarTech.

User-Generated 59

User-Generated New Technology Communications Digital Marketing 59

OnPassive Marketing

JANUARY 19, 2024

It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online. It’s a leap forward in search engines, harnessing the power of generative AI to provide users with more comprehensive and contextually relevant answers to their queries.

Transform 145

Transform User-Generated SEO Advertising 145

Spiralytics

APRIL 23, 2023

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023. Top Digital Marketing Trends in 2023 1. However, with 5.16

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? That’s why we’ve prepared this in-depth ebook covering over 120 marketing and online advertising trends and predictions for 2024. In 2023, we saw an exponential rise of generative AI tools like ChatGPT, Bing Chat, and Google Bard.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130