Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

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Digital Marketer

SEPTEMBER 23, 2022

Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023. Let’s learn more about digital marketing and its successful trends. What Is Digital Marketing?

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Market Trends Digital Marketing Transform User-Generated 89

Martech

MAY 20, 2025

For example, 25% of marketers said they have a roadmap, up six percentage points from the previous year. Similarly, the number of companies with an AI ethics policy nearly doubled, from 23% in 2023 to 41% this year. Signs of improvement Marketers increasingly understand how important AI is to them and marketing as a whole.

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PR Marketing Marketers Social Media Marketing 87

Martech

MARCH 27, 2023

Hiring talent with analytics experience is emerging as a critical priority this year. By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. Hiring talent with analytics experience. Consumer privacy is also a significant consideration.

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Martech

JULY 26, 2024

For example, will fewer 55+ year olds tweak their privacy settings, and therefore will marketing to this age group using cookies be much easier than marketing to <35s who may be more likely to utilize it? Digital marketer Brett Bodofsky wondered whether similar audiences might come back now.

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Non-Profit Advertisers Advertising Digital Marketing 130

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today.

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Transform Digital Marketing Key Performance Indicator User-Generated 130

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

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Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

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Analytics User-Generated Key Performance Indicator Social Media Marketing 145

Adams & Knight Marketing

JANUARY 11, 2023

Little brings great experience from Outfront Media, where he was instrumental in the planning and execution of out-of-home and digital marketing campaigns. “They each bring fresh perspectives and great expertise that will further strengthen our agency’s capabilities and help our client’s reach their marketing goals.”

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PR Digital Marketing Education Management 246

Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. The changes with Google Analytics 4. Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have until that point to find analytics alternatives for website analytics.

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Search Engine Land

JULY 1, 2023

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” Today’s forced migration to GA4 is a historic transitional moment in digital marketing. Why we care.

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Search Engine Land

NOVEMBER 8, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

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Transform Digital Marketing Content Marketing Marketing 94

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Voicebot) Marketing Analytics Stats Only 1.9%

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Digital Marketing Marketing Strategy Shoppers User-Generated 120

Martech

MARCH 24, 2022

Google has said it will sunset the current Google Analytics version by July 2023, which sounds like we have until then to make the switch. But Google has also said it will not port over historical data from our existing GA instances to Google Analytics 4. Get the daily newsletter digital marketers rely on.

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Analytics Digital Marketing Marketing Marketers 111

Exposure Ninja

APRIL 17, 2023

At the start of 2023, we surveyed 97 small to medium-sized businesses to find out how they’re feeling about digital marketing — what their priorities are, what’s been working for them, what hasn’t been so successful, what they think about AI marketing, shoppable video platforms and more.

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Digital Marketing Marketing Marketers User-Generated 130

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

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Analytics Transform Key Performance Indicator CRM 137

Unbounce

JANUARY 6, 2025

Step 8: Double-check that you have the proper analytics tracking in place Set up analytics to monitor the performance of each page in your funnel. If you’re using Unbounce , you’ll have built-in analytics around page visitors and conversion rates, and you can integrate your pages with Google Analytics natively.

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User-Generated Price Copywriting Analytics 111

Spiralytics

NOVEMBER 20, 2022

Digital marketing, especially in the Philippines, is the go-to tool for marketers due to its versatility and extensive range of features and platforms. Since most activities are conducted online, digital marketing has become a space for businesses to expand and maximize their reach to target audiences.

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Digital Marketing Social Media Marketing Marketing Marketers 98

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

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The CMO Survey

FEBRUARY 28, 2022

percent—likely in the wake of Apple allowing its users to choose which apps can access their data and Google’s announcement that tracking cookies on the Chrome web browser will be phased out by 2023. Despite this, marketers only rate their worries regarding privacy concerns surrounding third-party data at a moderate level—3.8

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CMO Digital Marketing Transform Marketing 130

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? How should B2B marketers use GA4?

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Digital Marketing Marketing Strategy Gen Z Food 111

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. Pricing : Free plan available.

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Price Thought Leadership Transform User-Generated 119

Martech

JULY 1, 2023

Well, it’s finally happening — the dreaded Universal Analytics sunset has started. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” Today’s forced migration to GA4 is a historic transitional moment in digital marketing history. Why we care. Why we care. How it works.

Analytics 90

Analytics Digital Marketing Advertisers Advertising 90

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Search Engine Land

JANUARY 20, 2023

For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. SEO metrics are data sets that help determine the success of SEO’s role in digital marketing campaigns. What are SEO metrics? And remember to be natural when doing so.)

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SEO User-Generated Analytics eCommerce 115

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. In this guide, we’ll walk through the basics of GA4 and how you can use it.

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Analytics User-Generated eCommerce Advertisers 136

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. Google continues to be the gold standard that drives priorities for digital marketing. The Search Engine Trends That Will Shape 2023. What Search Engine Trends Shaped 2022?

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SEO Gen Z User-Generated Advertisers 127

Digital Marketer

OCTOBER 24, 2022

Resilience, flexibility and creative thinking under pressure are all traits that digital marketers innately possess. In this article, you will learn why this is the best time to start your digital marketing career (even as a complete beginner). Why Digital Marketing and Why Now? million workers in the U.S.

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Digital Marketing Copywriting Marketing Marketers 81

Sprout Social

JANUARY 31, 2025

A recent Sprout Pulse Survey found that 82% of marketers who are using AI and ML tools in their workflow have already seen positive results. And according to The 2023 State of Social Media Report , 93% of business leaders expect to invest more in AI and ML technology for marketing over the next three years.

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Social Media Marketing User-Generated Food Branding 120

Search Engine Land

NOVEMBER 3, 2023

In this article, we’ll dive deep into how generative AI is reshaping marketing analytics and uncovering its potential to drive data-driven decisions and insights. Tableau Take Tableau’s newest AI product, Pulse, which is slated for release by the end of 2023.

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Analytics User-Generated Marketing Marketers 114

Sprout Social

NOVEMBER 21, 2022

Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. They provide a variety of services for analytics, technology, creative and media services. Agencies can help brands create a holistic TikTok marketing strategy. Byte was acquired by Dept in February 2021.

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Search Engine Land

JULY 23, 2024

For example, will fewer 55+ year olds tweak their privacy settings, and therefore will marketing to this age group using cookies be much easier than marketing to <35s who may be more likely to utilize it? ” Digital marketer Brett Bodofsky wondered whether similar audiences might come back now.

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Advertisers Advertising Non-Profit Digital Marketing 97

Martech

AUGUST 18, 2022

The Qualtrics platform will be complementary to our Adobe digital marketing products and AWS data and analytics tools, enhancing our overall capabilities when it comes to learning and engaging our fans,” Trembath said. Real-time feedback through the Qualtrics XM platform will be incorporated into some tournaments in Q1 2023.

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Transform Analytics Customer Food 111

Jeff Bullas

FEBRUARY 26, 2023

To save you time, we’ve put together a list of the eight best Instagram tools to improve your Instagram presence in 2023. Useviral: Voted Top Emerging Talent 2023 Useviral has a strong reputation for proving the highest quality Instagram services and providing quick and affordable results. Madison Utendahl, @MUSEUMOFICECREAM 7.

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Marketing Marketers Analytics User-Generated 246

Hootsuite

NOVEMBER 21, 2024

Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. Source: @johnmulaney According to a Statista study published in 2023 , TikTok is the most popular app for watching short form content for U.S.

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Social Media Marketing Communications Entertainment Analytics 124

Hootsuite

MARCH 16, 2023

While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Savvy digital marketers can (and should) learn how to leverage the power of Microsoft Ads and understand exactly how to advertise on Bing. Fill in your payment information here.

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Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. Goodbye, Universal Analytics! billion in the U.S.,

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User-Generated Retail Non-Profit Advertisers 116