Search Engine Journal

JANUARY 30, 2023

The post 7 Content Marketing Best Practices In 2023 appeared first on Search Engine Journal. While these practices sound familiar, you cannot go wrong with the basics. Follow these top 7 tips into the new year and bring in traffic.

Content Marketing 138

Content Marketing Marketing Marketers 138

Martech

DECEMBER 2, 2024

In 2023, 13 million U.S. adults used generative AI as their primary tool for online searches in 2023, a figure that is expected to reach over 90 million by 2027, according to the report “ Online Search After ChatGPT ” (registration required). ChatGPT attracted over 1 million users in five days and 5 million in the following months.

Transform 139

Transform Search Marketers User-Generated SEO 139

Search Engine Journal

APRIL 24, 2023

Keep up with the industry and develop a successful content marketing strategy with these top 10 trends. The post 10 Content Marketing Trends To Watch In 2023 appeared first on Search Engine Journal.

Market Trends 130

Market Trends Content Marketing Marketing Marketers 130

Content Marketing Institute

JANUARY 3, 2023

Expect SEO in 2023 to be more nuanced than ever. Creating helpful content remains the best SEO strategy. And paying extra attention to these eight areas will help your content remain (or become) a digital marketing powerhouse. Continue reading →

SEO 145

SEO Content Marketing Digital Marketing Marketing 145

Hubspot Marketing

SEPTEMBER 11, 2023

After combing through major reports on inbound marketing, content marketing, social media, and online behavior, as well as gathering our own data, we’ve compiled the top visual content marketing statistics for marketers to reflect on. 80% of marketers held live events in 2022.

Content Marketing 120

Content Marketing Gen Z Health Inbound Marketing 120

Search Engine Journal

APRIL 26, 2023

Discover new ways to update your content marketing and SEO strategy with 2023's marketing trends and changes in mind. The post 2023 Forecast: SEO & Content Marketing Trends You Need To Know appeared first on Search Engine Journal.

Market Trends 120

Market Trends SEO Content Marketing Marketing 120

Content Marketing Institute

DECEMBER 15, 2022

Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2023 plans. Continue reading →

Content Marketing 124

Content Marketing Marketing Marketers 124

Martech

SEPTEMBER 11, 2024

Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content. If you have known content, keep reinforcing the value of the information.

eBook 135

eBook User-Generated Content Marketing Customer 135

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Transform 115

Transform Digital Marketing Content Marketing Marketing 115

Hubspot Marketing

MAY 29, 2023

The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” There was no clear owner of your content marketing.

Content Marketing 136

Content Marketing Inbound Marketing Marketing Marketers 136

Content Marketing Institute

NOVEMBER 16, 2022

Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Continue reading →

Manufacturing 144

Manufacturing Content Marketing Marketing Marketers 144

Content Marketing Institute

MARCH 22, 2023

Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers. Continue reading →

Content Marketing 141

Content Marketing Marketing Marketers 141

Hubspot Marketing

MARCH 8, 2023

Black Travel Summit Dates: October 20 - 22, 2023 Location: Miami, FL & Virtual In celebration of Black culture and business in travel, Black Travel Summit brings together industry professionals, influencers, and travelers for a weekend of panels, workshops, vendor shopping, and networking opportunities. Tennessee 3. Multi-City 6.

Non-Profit 140

Non-Profit Transform Logistics Finance 140

Content Marketing Institute

FEBRUARY 2, 2023

Marketers share what they’re doing (and not doing) – and they don’t all agree. Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Continue reading →

Content Marketing 144

Content Marketing Marketing Marketers Branding 144

Marketing Insider Group

APRIL 19, 2023

While a dozen might be overkill for your operation, take a look and uncover which marketing channels should remain top of mind in 2023. Key Takeaways: Focus on determining the blend of different marketing channels that are best for your circumstances. Content marketing is perfect for a company that’s in it for the long haul.

Marketing 143

Marketing Marketers Education Communications 143

Search Engine Journal

APRIL 14, 2023

New technologies continue to become part of the content marketing landscape. The post 7 Content Writing Trends For 2023 appeared first on Search Engine Journal. Discover the seven biggest trends you should keep an eye on.

New Technology 140

New Technology Content Marketing Marketing Marketers 140

Aspiration Marketing

JANUARY 1, 2023

It seems like just about everybody agrees that content marketing is the marketing strategy of the hour, year, or decade. Yet surprisingly, few are doing content marketing. And fewer still are doing it well.

Content Marketing 130

Content Marketing Marketing Strategy Marketing Marketers 130

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. AMP for email.

Market Trends 138

Market Trends Email Marketing CMO Marketing 138

Martech

NOVEMBER 7, 2024

News: AI-powered forecasting is rapidly gaining popularity as a desired feature in marketing attribution platforms, according to a new report from Ascend2. While still a niche feature, 29% of marketers now deem it crucial, a significant increase from 13% in 2023. launched Jane, an AI specialist for content marketing and SEO.

Education 116

Education SEO Advertisers Advertising 116

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. The answer is a resounding “yes.” The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Will you increase your marketing budget?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Marketing Insider Group

APRIL 17, 2023

The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. No problem.

Gen Z 145

Gen Z Content Marketing Marketing Marketers 145

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in. Use hashtags.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! 11 Ways To Crush Audience Engagement in 2023 Start delivering value and building trust with your audience with these 11 ways to crush audience engagement!

Thought Leadership 130

Thought Leadership Customer loyalty Analytics User-Generated 130

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Not much time on your hands?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Aspiration Marketing

FEBRUARY 4, 2023

You know content matters; it is part of your website traffic strategy. billion websites worldwide in 2023, the content marketing space keeps getting noisier and noisier, which makes it harder and harder to be heard. But, with more than 600 million blogs out of 1.9

Content Marketing 130

Content Marketing Marketing Marketers 130

Content Marketing Institute

JANUARY 6, 2023

It will inspire you to find your word for 2023. Robert Rose shares a story his grandfather told him every time he was frustrated at work. Continue reading →

135

135

Martech

DECEMBER 28, 2022

How will bots help marketers in the year to come? MarTech’s predictions for 2023 continue below. In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. The post 2023 Predictions: Experience, Ecommerce and Transformation appeared first on MarTech.

Transform 122

Transform eCommerce Shoppers Retail 122

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever.

Content Marketing 134

Content Marketing Education Key Performance Indicator Marketing 134

Content Marketing Institute

DECEMBER 22, 2022

But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023. Continue reading →

Content Marketing 141

Content Marketing Marketing Marketers 141

Marketing Insider Group

JUNE 5, 2023

In this article, we’re exploring the ins and outs of social media SEO, why it’s so important in 2023, and how to optimize your social media channels to perform. By building your brand’s content mass with a dense arsenal of ungated web content, AI bots will know your brand and recommend you to users.

SEO 143

SEO User-Generated Education Communications 143

Martech

MARCH 10, 2025

They often rely on algorithms to filter and recommend content that aligns with their interests, which can lead to echo chambers where they are exposed primarily to familiar ideas and perspectives (Sprout Social, 2023). Engagement strategies: Content creators and marketers are adapting their strategies to accommodate these changes.

User-Generated 121

User-Generated Marketing Marketers Analytics 121

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Release your content strategically, ensuring that it complements your broader marketing initiatives. Gift guides and catalogs should go live well ahead of the holiday shopping frenzy.

SEO 126

SEO User-Generated Shoppers Retail 126

Marketing Insider Group

JANUARY 24, 2023

You already know that B2B marketer content marketing provides an endless amount of benefits. But you also know that it takes knowledge and dedication to gain content-generated leads and keep up with a consistent strategy. That’s why our experts are shedding light how you can master B2B marketer content marketing.

Copywriting 134

Copywriting User-Generated Traditional Marketing Customer loyalty 134

Businesses Grow

JANUARY 2, 2024

Essentially, this is the “greatest hits” list of the best blog posts of 2023 as determined by you! This blunt and honest post from January kicked off a major theme of my work in 2023. Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing This was among the most popular posts in the history of my business.

Gen Z 110

Gen Z Education Marketing Strategy Branding 110

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing?

Content Marketing 137

Content Marketing Customer Journey Marketing Marketers 137