Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. Not convinced? We have proof!

Content Marketing 109

Content Marketing Real Estate User-Generated Marketing 109

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. The answer is a resounding “yes.” The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. of users were male and 42.8%

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Buffer Marketing

JANUARY 7, 2025

The shift to AI-powered marketing has been dramatic. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch.

Price 119

Price Thought Leadership Transform User-Generated 119

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. AMP for email.

Market Trends 138

Market Trends Email Marketing CMO Marketing 138

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Not much time on your hands?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. So, here, you outline your content.

Tentpole 113

Tentpole Gen Z Thought Leadership User-Generated 113

Orbit Media Studios

APRIL 30, 2025

Stage Zero: The AI User It started with a poem. It was springtime in 2023 and you heard that this new ChatGPT thing could write anything. In that moment, you became an AI user. You were an ad hoc AI user. Each one is really a Generate training data button for your helpful AI analyst. But often, its not very good.

Transform 108

Transform User-Generated CMO Copywriting 108

Unbounce

JANUARY 6, 2025

The marketing funnel is typically talked about in terms of top-of-funnel, middle-of-funnel, and bottom-of-funnel and includes multiple touchpoints along the way. Think email campaigns , social media interactions , sales conversations, content marketing, and more, guiding prospects over a longer period.

Price 111

Price User-Generated Copywriting Analytics 111

Marketing Insider Group

JUNE 5, 2023

Now that robots are answering users’ burning questions, we need to cover all of our bases – and that means prioritizing social media SEO. In this article, we’re exploring the ins and outs of social media SEO, why it’s so important in 2023, and how to optimize your social media channels to perform. But that’s not all. Double win!

SEO 143

SEO User-Generated Education Communications 143

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Will you increase your marketing budget?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Keyword research for the holidays As is always the case with all keyword research , the goal is finding queries, topics and terms with relatively large volume but highly targeted user intent.

SEO 126

SEO User-Generated Shoppers Retail 126

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! Building long term relationships and increasing customer loyalty starts with engaging your audience and sharing valuable content on a regular basis. What Is Audience Engagement?

Thought Leadership 130

Thought Leadership Customer loyalty Analytics User-Generated 130

Marketing Insider Group

JANUARY 24, 2023

You already know that B2B marketer content marketing provides an endless amount of benefits. But you also know that it takes knowledge and dedication to gain content-generated leads and keep up with a consistent strategy. That’s why our experts are shedding light how you can master B2B marketer content marketing.

Copywriting 134

Copywriting User-Generated Traditional Marketing Customer loyalty 134

Martech

OCTOBER 19, 2023

AI updates for building websites, blog posts, descriptions Overcome the many hurdles of building a website using the AI-powered website generator (beta), which creates one-page websites using the Growth website theme. The post HubSpot’s September 2023 releases: The manager’s guide appeared first on MarTech. Get MarTech! In your inbox.

User-Generated 124

User-Generated Thought Leadership Customer Journey Management 124

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% will have tried it by the end of 2023. Robots aren’t here to take our jobs.

Content Marketing 128

Content Marketing User-Generated Marketing Marketers 128

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing?

Content Marketing 138

Content Marketing Customer Journey Marketing Marketers 138

Animalz blog

OCTOBER 17, 2024

Preply is one of a handful of companies that dominate the $15 billion online language learning market. Its platform connects individual and business users with around 50,000 human tutors teaching more than 50 languages. Plateaued Traffic Growth Preply’s organic traffic plateaued for much of the first half of 2023.

SEO 67

SEO User-Generated Price Product 67

Hootsuite

DECEMBER 1, 2022

Looking for funny or entertaining content: 13.8%. And, of course, LinkedIn is also the social network most commonly used for recruiting, as well as the top platform for B2B lead generation. For larger organizations, Showcase Pages can help keep your content marketing focused on the right audience.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketing Marketers 145

Scoop.it!

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

User-Generated 109

User-Generated SEO Copywriting Place 109

Scoop.it!

JANUARY 5, 2023

While it sounds clichéd already, content is still king in digital marketing. And given that content is the first thing a user sees, it will continue to be king. Traditional content types can get old-fashioned and less attractive to online users, so why not consider some alternative formats? 3 — Storyboards.

User-Generated 116

User-Generated Fashion Entertainment Promotion 116

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. But what if there was a way to increase your content’s reach right out of the gate?

Marketing Strategy 140

Marketing Strategy Content Marketing Marketing Marketers 140

Scoop.it!

FEBRUARY 9, 2023

The possible applications of AI in content marketing are seemingly endless if you factor in the ever-advancing technology and the application of machine learning, but all of this does pose some serious questions and challenges as well. What is artificial intelligence in content marketing?

Content Marketing 116

Content Marketing Law User-Generated Marketing 116

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. So, how exactly are teams using AI today? Let's find out.

Branding 131

Branding Transform User-Generated SEO 131

Hubspot Marketing

JANUARY 21, 2025

Content research will connect all these points together. If you understand search intent and can answer your users questions, youre establishing your brand as an authority, setting yourself up for return visitors, and showing Google that you know your stuff. And genuinely helpful cannot be understated. Research the competition.

User-Generated 99

User-Generated Market Research SEO Email Marketing 99

Marketing Insider Group

AUGUST 29, 2023

Gone are the days of generic, one-size-fits-all content. The current expectation of users leans heavily towards authentic, community-driven campaigns. In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line.

User-Generated 117

User-Generated Entertainment Whitepaper Industry Insights 117

Hubspot Marketing

MAY 8, 2023

Here are some statistics we found: The majority of the marketers we surveyed (48%) reported using generative AI to conduct research. 45% of marketers use generative AI for content creation. When creating marketing content, most marketers surveyed (22%) said they use AI to generate ideas.

SEO 144

SEO User-Generated Copywriting Health 144

Digital Marketer

SEPTEMBER 22, 2023

The Impact of Video Marketing is Undeniable Heightened Brand Awareness: Research reveals that video marketing contributes significantly to enhancing brand awareness, with 64% of marketers acknowledging its effectiveness. Videos are dominating the content marketing industry!

Video Marketing 101

Video Marketing Transform User-Generated Marketing 101

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. Google continues to be the gold standard that drives priorities for digital marketing. The priorities for 2022 continued to be informative, useful content that answered user search queries.

SEO 113

SEO Gen Z User-Generated Advertising 113

Spiralytics

JANUARY 15, 2025

X (Formerly Twitter) Ads Statistics As a platform that has shaped global conversations for years, X continues to be a critical tool for marketers. From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. billion from ads.

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52

Animalz blog

JANUARY 30, 2025

In August 2022, four months before ChatGPTs launch, we predicted AI would change content marketing and still its impact caught us off guard when AI really hit. Our AI Reality Check (2023) We started our AI journey where most companies do: chasing efficiency. We knew rejecting AI completely wasnt an option.

Transform 67

Transform Thought Leadership Fashion Price 67

Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Helpful content : Updates released to make search results useful and relevant. Top 5 search trends for 2023 .

Market Trends 20

Market Trends Search Marketers 2023 Trends Retail 20

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. AMP for email.

Market Trends 98

Market Trends Email Marketing CMO Marketing 98

Search Engine Land

SEPTEMBER 24, 2024

The line between AI and human-written content continues to blur rapidly, causing confusion and misplaced trust in flawed AI detection tools. But these so-called electronic gatekeepers – meant to separate human-crafted content from its artificial counterparts – mistakenly flag genuine human writing as AI-generated.

User-Generated 75

User-Generated SEO Transform Education 75

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. And, they’ve made it abundantly clear that their ranking preferences lean heavily towards websites that prioritize user experience. And according to Databox, 67% of marketing experts are updating old content.

SEO 98

SEO Non-Profit User-Generated Content Marketing 98

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

Content Marketing 114

Content Marketing Marketing Marketers Energy 114

Backlinko

MAY 21, 2024

We reviewed dozens of content marketing examples in different formats and from multiple channels. Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own. Or create link-worthy content. Build thought leadership.

Content Marketing 104

Content Marketing User-Generated Marketing Marketers 104