Remove 2023 Remove Content Marketing Remove User-Generated
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How to adopt AI for content marketing

Sprout Social

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers.

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GenAI must win consumer trust if it is going to transform search marketing

Martech

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. In 2023, 13 million U.S.

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The 4 types of content buyers want

Martech

We now can generate more content than ever before, but should we? Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content.

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What is generative engine optimization (GEO)?

Search Engine Land

Change is the only constant in today’s rapidly evolving digital marketing landscape. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. Here’s what we’ll cover in this guide: What is GEO?

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Are attention spans really getting shorter? How should marketers respond?

Martech

They often rely on algorithms to filter and recommend content that aligns with their interests, which can lead to echo chambers where they are exposed primarily to familiar ideas and perspectives (Sprout Social, 2023). Engagement strategies: Content creators and marketers are adapting their strategies to accommodate these changes.

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100+ ChatGPT Prompts for Social Media in 2025

SocialPilot

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Help me come up with content ideas for a Did You Know?

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

P&G brands will be leveraging social media to generate organic content by athletes and their fans throughout the Olympics, according to SponsorUnited. For instance, it partnered with FIFA for the FIFA World Cup Qatar 2022 and FIFA Women’s Cup Australia and New Zealand 2023. The only problem is Nike isn’t a sponsor.

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