Martech

DECEMBER 22, 2023

So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. Discussions on persuasion in an email message usually begin and end with copywriting. The post 2023 in review: Our 10 top articles on email appeared first on MarTech. First up: Email Marketing. Get MarTech!

Copywriting 111

Copywriting eCommerce Email Marketing Customer Journey 111

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. AI For Email Design In 2023, only 2% of email marketing teams used AI for creating images. By 2024, that number jumped to 9%.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Marketing Insider Group

JANUARY 24, 2023

Prioritize Visual Appeal Although copywriting is a major key to valuable content, you can’t overlook the power of visual appeal. The post How B2B Marketers Can Get More Leads from Content in 2023 appeared first on Marketing Insider Group.

Copywriting 134

Copywriting User-Generated Traditional Marketing Customer loyalty 134

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Transform 98

Transform Copywriting Marketing Marketers 98

Scoop.it!

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

User-Generated 109

User-Generated SEO Copywriting Place 109

Sprout Social

NOVEMBER 4, 2024

According to the 2024 Content Benchmarks Report , brands published 10 posts per day across social networks in 2023. For example, marketers using Sprout Social can use our Suggestions by AI Assist tool to generate custom copy that aligns with their brand’s voice and audience preferences, supporting their copywriting efforts.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Hootsuite

MAY 25, 2023

If you’re a writer, you’ll also want to see our full list of copywriting AI tools. Free 30-Day Trial The post The 15 Best AI Tools for Social Media in 2023 appeared first on Social Media Marketing & Management Dashboard. Wordtune takes your text and rewrites it in different tones. Stockimg.ai

Price 142

Price eCommerce User-Generated Advertising 142

Hubspot Marketing

MAY 8, 2023

Neuraltext Neuraltext is a keyword research tool, AI copywriter, and content tool. The AI copywriting feature includes over 50 templates, such as Facebook ads, slogan ideas, blog ideas, and more. Other features, such as automatic caching and code optimization, are also excellent for improving page load time.

SEO 144

SEO User-Generated Copywriting Health 144

Hootsuite

JUNE 12, 2023

Although consultants may not have to create content for clients, they should still have skills in design and copywriting. Benchmark rates for social media consulting services in 2023 We surveyed ten consultants to identify benchmarks for freelance social media consultant rates in 2023. Public speaking and sales.

Social Media Marketing 120

Social Media Marketing Price Copywriting Management 120

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Design choices to engage the 2023 reader. 2023 is the year when creators need to choose a partner who does email as their thing, not as an add-on.”.

Market Trends 98

Market Trends Email Marketing CMO Marketing 98

Hubspot Marketing

SEPTEMBER 25, 2023

HubSpot Marketing Hub offers AI tools including Content Assistant, a content creation tool for bloggers and web copywriters. Key features: Visual flow builder Omnichannel implementation NLU models Pricing: Virtual Agent pricing varies , but the 2023 version of CX Agent costs $.007 007 per text request, $.001

Transform 139

Transform Price User-Generated CRM 139

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Social media is a crowded space, and capturing attention is more challenging than ever.

User-Generated 125

User-Generated Social Media Marketing Promotion Transform 125

Hootsuite

JULY 19, 2023

Details here: [link] pic.twitter.com/yaxYyGyNxz — Feminism in India (@FeminismInIndia) April 28, 2023 You can also get hyper-specific according to the industry or role, like #techcopywritingjobs. Join our team as a copywriter and unleash your creativity! Apply before 30/4/23. Passionate about words?

Gen Z 98

Gen Z Copywriting Social Media Marketing Fashion 98

Litmus

JUNE 30, 2023

We’ve compiled the latest buzz from June 2023 to bring you up to speed (and your emails on point). Meet Val Geisler : conversion & retention strategist and copywriter, and guest in this month’s Community Spotlight. So grab a cup of coffee, sit back, and sip on the biggest headlines shaping the email industry.

Email Marketing 86

Email Marketing Copywriting Marketing Marketers 86

Hubspot Marketing

JANUARY 7, 2024

Marketing Copywriting Copywriting is a foundational part of marketing and advertising. Content and copywriters create copy for: Blogs Websites Ads Email Landing pages Social media They use language to encourage, educate, and inform. Skills in a range of marketing tactics, including copywriting, research, and design, are useful.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Hubspot Marketing

DECEMBER 11, 2023

In our report, The State of AI in Marketing in 2023, we found that only 35% of marketers use AI in their role. In 2023, the subject of job replacement and AI is much more positive. Packard says, “Initially, my team of copywriters was apprehensive about how AI could potentially replace their work in the organization."

User-Generated 121

User-Generated Marketing Marketers Copywriting 121

Hootsuite

JANUARY 4, 2023

Source: Hootsuite 2023 Social Trends Report. But social marketers still have the network’s 544 million active users on their radar, and its value as a marketing platform remains strong heading into 2023. Here are the most important social media statistics marketers need to understand in 2023. People spend nearly 2.5

Social Media Marketing 98

Social Media Marketing User-Generated Marketing Marketers 98

Rock Content

SEPTEMBER 7, 2023

You need the right help in your corner, including expert copywriters, SEO professionals, and content creators who can help your content hit all the right notes. The post The Complete Local SEO Checklist for 2023 appeared first on Rock Content. You’ll love the difference the right expertise can make.

SEO 97

SEO Copywriting Energy Management 97

Buffer Marketing

DECEMBER 6, 2023

— Gaetano 🇺🇦 (@gaetano_nyc) April 12, 2023 This was my most “viral” post of all time (on X).  It takes years of consistency and practice to master the art of copywriting on X.  " Pause. And NEVER provide a blended conversion rate for the entire website. A thread on how to answer.

Copywriting 137

Copywriting SEO User-Generated Social Media Marketing 137

Buffer Marketing

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. Until that point, her experience had been primarily in writing – for her blog, CamilleLove , and her copywriting clients. This is how Lauren Gates finds clients.

User-Generated 119

User-Generated Copywriting Branding Food 119

Backlinko

DECEMBER 27, 2024

Claude can assist with tasks like AI copywriting and content generation, too. A 2023 Deloitte report anticipates that generative AI will lead to a 20% equipment availability increase and a 10% annual maintenance cost decrease for the automotive industry. Claude can also analyze the content you upload (like a spreadsheet or a PDF).

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Hootsuite

MAY 1, 2023

Copywriting: Writing captions or campaign slogans. Get your creative mojo back [link] pic.twitter.com/Zxj8czrkc3 — Hootsuite (@hootsuite) March 30, 2023 Social media posting workflow Social media posting workflows involve the creation and scheduling of content across platforms. This includes copywriting and graphic design.

Copywriting 145

Copywriting Social Media Marketing User-Generated Management 145

Scoop.it!

MARCH 20, 2025

Web copywriting can be an exceptionally intricate process. With this in mind, it’s no surprise that business owners regularly seek opportunities to outsource the copywriting process. If so, here are the eight golden rules of web copywriting that will help you reach your goals. Consumers want solutions that work.

Copywriting 59

Copywriting Communications Real Estate User-Generated 59

Customers.ai

APRIL 21, 2023

Anyword is a data-driven copywriting tool. The post Top AI Tools for Marketing in 2023 appeared first on Customers.ai. uses AI to understand your audience and their needs, and then generate content that is tailored to their interests. Anyword What does it do? It helps you create more effective and engaging marketing content.

Transform 89

Transform User-Generated Marketing Marketers 89

Hubspot Marketing

DECEMBER 10, 2024

Heres what Urquilla said: "My client, a career clarity coach, had been consistently posting weekly blogs, working with a copywriter, and even hired web designers to revamp her website and create new landing pages. Editor's note: This post was originally published in August 2023 and has been updated for comprehensiveness.

SEO 130

SEO Gen Z Finance Transform 130

Hootsuite

JANUARY 4, 2023

Hootsuite’s Social Media Marketing Coordinator, Eileen Kwok, adds that you can help boost engagement on non-peak days with specific copywriting techniques: “Writing copy that is relevant to the day of the week can help boost engagement,” Kwok says. Free 30-Day Trial.

Social Media Marketing 98

Social Media Marketing Copywriting Shipping Management 98

Neil Patel

FEBRUARY 3, 2023

Let’s see what search has in store for us in 2023 by sifting through what’s changed and where we’re headed. Google Algorithm Changes Redefine Effective Content There’s no doubt that the major May algorithm update helped Google redefine effective content, setting up new SEO trends for 2023. How Has The Search Landscape Changed?

User-Generated 144

User-Generated SEO Transform Entertainment 144

Search Engine Land

FEBRUARY 7, 2024

The Velvet Powder Puff became a viral sensation at the beginning of 2023. If you handle a large website with hundreds of products, chances are you probably can hire a copywriter. Using generative AI can be OK as long as these product descriptions are checked by a copywriter or brand manager and they are signed off before going live.

Product 125

Product SEO Copywriting eCommerce 125

Digital Marketer

OCTOBER 24, 2022

In addition to the above, as a digital marketer, you might also have to be across the basics of: Search engine optimization Email marketing Influencer marketing Copywriting Data analysis Video marketing … and more. The post Why 2023 Is The Best Time to Begin Your Digital Marketing Career appeared first on DigitalMarketer.

Digital Marketing 81

Digital Marketing Copywriting Marketing Marketers 81

Hubspot Marketing

JANUARY 11, 2023

One of the oldest copywriting tricks in the book is FAB (features, advantages, benefits). Large and small companies often look for completely different skill sets, as do companies in different industries. So as you think about what makes you uniquely valuable, and how that aligns with the jobs you're applying to.

Management 145

Management Marketing Marketers Inbound Marketing 145

Digital Marketer

JANUARY 16, 2023

Copywriter/Bid writer – This is a good route into marketing for those with journalism or literature qualifications. Is a marketing degree worth it in 2023? The post Is a Marketing Degree Worth it in 2023? A good grasp of new digital and social marketing techniques will be required to succeed. The short answer is yes.

Education 75

Education Marketing Marketers Communications 75

Buffer Marketing

JANUARY 11, 2024

Like many small business owners, I spent a lot of time in 2023 considering how I wanted to integrate artificial intelligence into my content agency, iHartContent.   This approach to integrating AI helped my agency achieve our first multi-six-figure milestone in 2023.

Copywriting 102

Copywriting Education Price Communications 102

Hubspot Marketing

MAY 15, 2023

It's quickly become one of the buzziest words of 2023, akin to the popularity of the phrase "new normal" in 2022. Click here to set a Google Calendar Reminder for The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights], coming May 17, 2023. And for good reason.

Retail 135

Retail Thought Leadership Copywriting Management 135

Buffer Marketing

NOVEMBER 30, 2023

Learn copywriting: These posts can be an excellent resource for improving your copywriting skills. As of 2023, LinkedIn has over 900 million users, and only 3 million users share content weekly, which is approximately just 0.33%. You’d get to understand what works regarding post length, headlines, and visuals.

Copywriting 133

Copywriting User-Generated SEO Promotion 133

Buffer Marketing

JANUARY 4, 2024

23 questions to reflect on 2023 (and make 2024 your best year yet): pic.twitter.com/7q3Co1BHbt — Dickie Bush 🚢 (@dickiebush) December 24, 2023 In a different approach that still resonated with her audience, Katelyn Bourgoin shared a look into the thought and collaborative processes behind her campaign.

Transform 137

Transform Finance Copywriting Shoppers 137

Orbit Media Studios

APRIL 30, 2025

It was springtime in 2023 and you heard that this new ChatGPT thing could write anything. Those automations can be trained to promote your brand with little ads and calls to action AI responses arent copywritable, but automations (and any prompts) are intellectual property. Its also a reminder that we are in charge of our careers.

Transform 71

Transform User-Generated CMO Copywriting 71

Rock Content

MAY 31, 2023

Imagine you’re a marketer looking for more information or expert opinion on HubSpot’s report, The State of Marketing 2023. Searching for “The State of Marketing 2023 report” on Google, you will find the report itself in first place and then three pages of other options of reports and events, in case your intention was different.

Copywriting 98

Copywriting Health SEO Place 98