Martech

OCTOBER 31, 2024

82% are increasing their investment in the channel (a striking increase from 58% in 2023). Based on a survey of 250 marketing professionals at large North American companies, Lob reported that: 84% of marketers say direct mail has the highest ROI of any marketing channel. It has the best conversion rate (85%) and response rate (84%).

Direct Mail 134

Direct Mail Retail Gen Z Marketing 134

Martech

JUNE 27, 2025

Up to 40% of Fortune 500 companies don’t have a single growth- or customer-related role in their executive committee, per a 2023 McKinsey study. Then, build systems — sales enablement, CRM automation and lifecycle campaigns — to introduce the rest of the product portfolio after that initial traction. What happens then?

Finance 85

Finance Marketing Marketers CRM 85

Buffer Marketing

JANUARY 7, 2025

According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. Plus, it integrates seamlessly with Hubspot's CRM (customer relationship management software) so you can track the entire customer journey. The shift to AI-powered marketing has been dramatic. Pricing : Starts at $15/user/month.

Price 122

Price Thought Leadership Transform User-Generated 122

Martech

JULY 16, 2024

New York Comic Con 2023: 200,000 attendees. Pax West 2023, an event for gamers: 120,000 attendees. The data can be directed back to CRM systems, or clients can use Komo’s own CRM which is built into the platform. These are huge events with deeply engaged audiences, right? What kind of cat are you?

Customer 110

Customer CRM Food Entertainment 110

Martech

MAY 13, 2025

In 2024, 72% of companies reported using it weekly, up from 37% in 2023, according to the MarTech report Generative AI for Content Creation: A Marketer’s Guide. That means integrating it with your existing CMS, CRM and automation tools. Generative AI adoption has surged across industries.

CRM 123

CRM Marketing Marketers Price 123

Marketing Insider Group

OCTOBER 15, 2024

In addition, in 2023, donors acquired online were 48% more valuable than offline-acquired donors in terms of total revenue generated. Use your marketing platforms and CRM to better understand how each segment interacts with your current engagement efforts. faster than the average nonprofit. How often do they engage with your emails?

User-Generated 62

User-Generated CRM Analytics Digital Marketing 62

Martech

FEBRUARY 26, 2025

Customer data is underutilized and the traditional approach of using a customer relationship management (CRM) platform to collect data from sales transactions is no longer enough, according to a new report. According to the report, customer satisfaction has only slightly increased despite significant investments in CRM software.

Transform 63

Transform CRM Product Customer 63

Unbounce

JANUARY 6, 2025

Step 7: Integrate your funnel with your other marketing tools like CRM and email Connect your funnel to any other core tools in your sales and marketing tech stack like your CRM and email marketing tools. 20 minute read Landing page optimization 101 landing page optimization tips October 20, 2023. March 14, 2024. March 14, 2024.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Hubspot Marketing

AUGUST 20, 2024

In fact, 84% of bloggers and SEO specialists reported that AI and automation influenced their SEO strategy in 2023. If you’re a HubSpot user, try using the platform’s personalization tokens to add information from the CRM to your website pages, landing pages, and marketing emails. That said, AI can also help here. Conduct research.

User-Generated 132

User-Generated Food Marketing Marketers 132

Martech

MARCH 27, 2025

The findings were featured in a whitepaper published in 2023. In most CRM/MAP systems, this results in a set of standard drop-down menus that are co-managed by sales and marketing ops. Opportunities and challenges await A hopeful example of this embedded capability in MAP/CRM was highlighted in one of my articles last year.

CRM 95

CRM Transform Whitepaper User-Generated 95

Sprout Social

MAY 7, 2025

In 2023, Ofcom found that approximately two-thirds (65%) of UK adults use WhatsApp as their main online communication service. Metro UK, a British news publication, created a WhatsApp channel in 2023 to share breaking news with readers. Gather more visibility into each conversation across social, CRM and helpdesk tools.

Gen Z 68

Gen Z Marketers Marketing Communications 68

Sales Force: CMO

JUNE 23, 2025

ChatGPT, the leading AI tool, saw an eightfold increase in weekly active users from October 2023 to April 2025, reaching over 800 million users. ” Informational: Users want to learn about a topic, such as “what is CRM.” ” or “Which CRM is better, Brand X or Brand Y?”,

SEO 45

SEO Transform eCommerce User-Generated 45

Set Up

JANUARY 21, 2025

Read more - The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail + The Truth About Agency Breakups: What Clients + Agencies Really Think In 2024, more than half of Clients prioritized branding/identity and/or social media help from an Agency partner - a slight increase in both areas over 2023.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Power Digital Marketing

APRIL 10, 2025

According to a 2023 ABM Benchmark Study , 74% of ABM programs drive significant or moderate revenue growth. Power Digitals audit process includes: Technology assessment : Ensuring CRM and marketing platforms are fully integrated. These numbers highlight a crucial truth: ABM isnt just a marketing trendits a proven growth driver.

Whitepaper 40

Whitepaper Marketing Marketers Digital Marketing 40

Martech

MAY 7, 2025

Mid 2023 n8n, Make, Relay.app AI Workflows Automates tasks 69.8% Feb 2023 Microsoft Copilot Co-Pilots Guides on site 54.2% Whether CRM, marketing automation platforms (MAPs) or cloud data warehouses (CDWs), marketers are reorganizing their systems for agility, integration and long-term adaptability. Curve 1 AI Assistants (87.5%

B2C 80

B2C CRM Marketing Automation Platform Management 80

Use Insider

OCTOBER 24, 2024

But for most brands, this data is scattered in disconnected systems, e.g., an email marketing tool (like Klaviyo), a CRM (like Salesforce), a customer service platform (like Zendesk), and so on. As a result, crucial data becomes siloed off. Insider also creates unified, 360-degree profiles of all customers , as shown below.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Martech

JUNE 4, 2025

Between 2019 and 2023, 98% of manufacturers began digital transformation efforts. CMS , CRM and MAP tools to deliver the right content and re-engage learners. Instead of simply delivering parts or equipment, they are expected to deliver tailored solutions, predictive support and seamless communication. This shift is no longer optional.

Manufacturing 56

Manufacturing Transform Education B2C 56

Use Insider

OCTOBER 24, 2024

But for most brands, this data is scattered in disconnected systems, e.g., an email marketing tool (like Klaviyo), a CRM (like Salesforce), a customer service platform (like Zendesk), and so on. As a result, crucial data becomes siloed off. Insider also creates unified, 360-degree profiles of all customers , as shown below.

Customer Journey 52

Customer Journey Product CRM Retail 52

Martech

JULY 17, 2025

Fiduciary duty and GTM’s hidden value The 2023 Delaware fiduciary ruling redefined oversight: Boards and executives must now govern how value is created — not just whether a cost was approved. Case depends on evidence quality and time horizon. “Where does it stop?” ” Slippery slope to capitalizing everything.

Transform 56

Transform Finance B2C Whitepaper 56

Exposure Ninja

JUNE 27, 2025

Tim Cameron-Kitchen Founder Step 3: Create AI‑Friendly Content Since early 2023, we’ve been analysing which types of content AI platforms like ChatGPT, Perplexity, and Google’s AI Overviews consistently cite. First-party data from your CRM. Combined lists , like keyword lists and competitor URLs.

User-Generated 52

User-Generated SEO Food PR 52

SocialPilot

JULY 20, 2025

In 2023, the FTC fined Roomster and its owners $1.6 Additionally, it comes with an AI-powered review response feature and CRM integration to manage all reviews smoothly. It also integrates with popular payment tools and CRM systems, allowing businesses to offer a seamless experience for their customers while boosting engagement.

User-Generated 52

User-Generated Price CRM Management 52

Use Insider

MARCH 10, 2025

Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. The company went public in 2023, after becoming the recommended email solution partner for Shopify Plus and acquiring Napkin (a tool for building and deploying APIs).

CRM 52

CRM Customer Journey eCommerce Price 52

Martech

JULY 18, 2025

By early 2023, half of the site’s top 100 advertisers had either ceased or substantially reduced their advertising on the platform. Likes on branded content grew by 63% in the second half of 2023. Creator monetization: An ad revenue sharing program was introduced in 2023, paying out over $20 million to more than 80,000 creators.

Gen Z 71

Gen Z Millennials Marketing Marketers 71

Martech

FEBRUARY 19, 2025

Salesforce uses TikTok to showcase the power of its customer relationship management (CRM tools, targeting sales managers or business owners. billion on TikTok during 2024, a 27% year-over-year increase from 2023, according to MediaRadar. In total, brands spent $4.8

Gen Z 123

Gen Z Law B2C Entertainment 123

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: CRM. How to prepare for the GPT age in CRM and email by Brian McKenna. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. It might be time for a data landscape assessment. Get MarTech!

CRM 111

CRM Transform Customer Acquisition Analytics 111

Hootsuite

MARCH 2, 2023

Are you looking for the best CRM apps for your business? This blog post will highlight the top seven CRM apps that will help you manage your business like a pro. Whether you’re looking for a CRM app to keep track of your customer data or one to help manage your sales pipeline, we’ve got you covered.

CRM 105

CRM Price User-Generated Real Estate 105

The CMO Survey

APRIL 24, 2024

In contrast, marketing budget as a percent of company revenues increased to 10.1%, up from 9.2 % in Fall 2023. While the overall level of investments remain positive, the drops in CRM investments from 6.2% in five years—a spending level achieved in 2023. in Fall 2023. in 2022 but not quite at its pandemic low of 9.8%

New Technology 289

New Technology CMO B2C Marketing 289

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Chances are 2023 will continue to see shifts around this. Short-form video will see the most growth in 2023. On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Martech

SEPTEMBER 18, 2023

Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. To retain the data from the sunsetted metrics, export the information before October 2, 2023. The post HubSpot’s August 2023 releases: The manager’s guide appeared first on MarTech. Get MarTech! In your inbox.

User-Generated 132

User-Generated Shipping Education CRM 132

Econsultancy

JANUARY 25, 2023

What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? Our trends for 2023: Resisting short-termism New privacy norms. We explore four key trends.

Market Trends 138

Market Trends eCommerce Retail Influencer Marketing 138

Martech

FEBRUARY 24, 2023

Using marketing email analytics in the custom report builder can tie email performance to other CRM data without using multiple tools. Schedule meetings faster using calendar view Inspire more adoption of HubSpot meetings to track and use data better now that there is a calendar view when scheduling a meeting on a contact record in the CRM.

CRM 128

CRM Finance Analytics Management 128

Spiralytics

MAY 1, 2023

Does your company use Customer Relationship Management (CRM) Software? To keep up with today’s competitive business landscape, having an effective CRM software that aligns with your business goals is essential. G2, the largest and most trusted software marketplace, has even recognized Hubspot as the #1 Global Software Company in 2023.

CRM 98

CRM Price User-Generated Analytics 98

Martech

DECEMBER 15, 2023

CRM email permissions for in-HubSpot privacy (beta) Increase privacy and security for your teams and for customer information using the new release to limit user viewing permissions on CRM (non-marketing) emails on contact records. The post HubSpot’s November 2023 releases: The manager’s guide appeared first on MarTech.

CRM 117

CRM Analytics Place Communications 117

Litmus

JANUARY 17, 2023

Looking for inspiration to boost your 2023 email strategy ? In this special collection , there’s no shortage of ideas and inspiration you can implement into your 2023 email marketing strategy. Personalization using CRM data and rules based on date/time of open. Make 2023 a memorable year. Polling live and in real-time.

Customer loyalty 109

Customer loyalty CRM Email Marketing Place 109

Martech

JUNE 2, 2023

Highlights covered in this edition include admin and CRM enhancements, Account Engagement (formerly Pardot), and feature upgrades for Commerce. Admin and CRM enhancements Whether you’re a seasoned pro or a first-time user of Salesforce, these admin and CRM enhancement enable you to customize the experience and find things faster.

CRM 117

CRM Communications Customer Place 117

Hubspot Marketing

OCTOBER 24, 2022

Today, marketing is so fast-paced that it can be difficult to identify which areas you'll want to focus on to facilitate stronger growth in 2023 and beyond. Which is why we asked 500+ marketing executives to predict the top challenges they expect to face in 2023 — so you can plan your strategies accordingly. Why It's a Challenge.

Law 110

Law CRM Market Trends Marketing Strategy 110

Hootsuite

FEBRUARY 6, 2023

Source: Hootsuite Social Trends 2023 Either way, the content moderator makes sure incoming DMs and public queries or complaints are handled. It allows you to manage and moderate comments and messages from all social platforms in one inbox, while gaining greater context for conversations through connection with your CRM.

Pharmaceutical 142

Pharmaceutical User-Generated Energy Management 142