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How marketing leaders can transform marketing from a support function to a growth driver

Martech

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. The 2023 quantitative study surveyed investment analysts across the U.K. They are not regular attendees at board meetings, and even fewer participate in earnings calls. and the U.S.

Transform 134
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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Customer retention and brand value metrics hit two-year lows. Customer acquisition showed slight improvement as the only bright spot. social media spending within a year (actual: 11.3%) Spring 2023 projections anticipated 20.3% Profit growth showed modest improvement to 7.8% (from 7.4%

Transform 130
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How a free AI tool will help you develop a customer marketing strategy

Martech

Customer supports costs (2023 and 2024). Average monthly support costs (2023 and 2024). Gemini added 2023 and 2024 lifetime values for each customer. I didn’t add data like customer satisfaction scores, for example, or referrals. Nor did I take a shot at adding customer acquisition costs.

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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

maximum ad spend per customer. How Who Is Elijah Learned the True Cost of Growth In 2023, founders Raquel and Adam Bouris of fragrance brand Who Is Elijah learned two expensive lessons about business. Without this calculation, you risk burning your ad budget on dud campaigns.

eCommerce 109
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Going green, social commerce, faster delivery – retail trends for fall 2024

illumin

According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. This is an increase from 68% of respondents in 2023. For many customers, same-day delivery is no longer just nice-to-have, it’s a must-have.

Retail 98
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The Power of Account-Based Marketing: What, Why & How to Maximize ROI

Power Digital Marketing

According to a 2023 ABM Benchmark Study , 74% of ABM programs drive significant or moderate revenue growth. Account based marketing, commonly referred to as ABM, is a marketing strategy designed specifically for businesses to establish direct connections with their key accounts, resulting in impressive outcomes.

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Product manager communication: How to make marketing listen

Welcome Software

Consider Airtable's 27% workforce reduction in 2023 , despite its strong PLG approach. via GIPHY Customer acquisition and retention: They're not just after new customers. While PLG can drive initial growth—potentially up to $20-30 million ARR—scaling beyond often requires a hybrid model.