Remove 2023 Remove Customer Marketing Remove Product
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How a free AI tool will help you develop a customer marketing strategy

Martech

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer data is full of clues to help you understand which customers fit into each of these buckets.

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Scaling a high-performing influencer marketing program

Sprout Social

Leveling up your influencer strategy In 2023, when we started, Sprouts influencer marketing program was characterized by a few one-off activations and a relatively small talent pool. Our influencer center of excellence spans functionsfrom social, PR and content, to campaigns, demand, customer marketing, field and channel.

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Kyle Coleman (copy.ai) on Building Trust at Scale with AI-Synthesized Content

Animalz blog

” This approach resolves the tension many content teams face between maintaining quality and scaling production. About Our Guest: Kyle Coleman Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases, providing tools for blog drafting, social media content, and sales communications. .

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

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Google Optimize will sunset this year

Search Engine Land

Google Optimize and Optimize 360 will no longer be available after September 30, 2023. The discontinuation of Optimize may affect marketers ability to conduct A/B testing and optimize their website or app’s user experience. While Google Analytics 4 is gaining popularity, marketers still haven’t adopted it fully.

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Customer Marketers, Here’s How to Use Your Customer Marketing Skills to Navigate the Downturn – Let’s Make Lemonade

Base.ai

The financial crisis, coupled with the fact that B2B marketing has been long overdue for a revamp for some time now, has led to mass layoffs and budget cuts across our industry. But for customer-led marketing leaders and customer marketers there is an opportunity here. Reach out and we’ll give you a ticket.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. How could social listening inform product development priorities?