Spiralytics

APRIL 23, 2023

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. billion (AU $251 billion) in 2023. This is up from $1.63

Influencer Marketing 97

Influencer Marketing Marketing Marketers User-Generated 97

Rock Content

MARCH 15, 2023

However, when we are talking about global marketing, it can get even more difficult. Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global. See you there!

Global Marketing 98

Global Marketing eBook Marketing Marketers 98

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. These are not absolutes.

Education 95

Education Logistics Promotion Advertising 95

Hubspot Marketing

DECEMBER 11, 2023

It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies.

User-Generated 121

User-Generated Marketing Marketers Copywriting 121

Hubspot Marketing

APRIL 25, 2023

With more customers looking to facilitate the car buying process online , car manufacturers’ ability to embrace digital marketing tactics is more important than ever for making sales. Earlier this year, Nissan launched a new ad that is refreshingly different from traditional marketing tactics associated with car companies.

Manufacturing 140

Manufacturing User-Generated Traditional Marketing Education 140

Spiralytics

JANUARY 16, 2023

90% of surveyed marketers claim they prefer working with micro-influencers, a 10% increase from the previous year, which boasted an already impressive 80% in 2020. . In the same survey, only 14% of marketers preferred celebrity influencers, an 8% decrease in only one year. alone will reach $4.5

Influencer Marketing 94

Influencer Marketing Digital Marketing Law Price 94

Set Up

SEPTEMBER 19, 2023

TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digital marketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).

Transform 59

Transform B2C Food Direct Mail 59

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results. In conclusion, marketers face numerous challenges and opportunities as we head into 2023.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Martech

MAY 27, 2022

As consumers have shifted their attention from traditional advertising to digital channels, it has become crucial for marketers to pivot. in the overall marketing budget and a 16.2% This data highlights the ever-evolving nature of advertising and underscores the importance of adopting relevant marketing strategies.

Advertising 121

Advertising Advertisers Transform Customer Acquisition 121

Rock Content

SEPTEMBER 12, 2023

Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. Here’s a closer look at what AI market research is all about and how you can make the most of it. What is Marketing Research? Let’s take a look.

Market Research 97

Market Research Marketing Marketers Traditional Marketing 97

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hootsuite

JULY 24, 2023

In the old days, realtors had to market themselves on bus stops, billboards, and newspapers. While traditional marketing is still effective, competitive realtors know social media marketing takes the cake. Canva allows you to design on-brand digital marketing assets with minimal effort. How vintage.

Real Estate 97

Real Estate Price Social Media Marketing Analytics 97

Bannerflow

APRIL 28, 2022

Social media advertising can be defined as a key component of a digital marketing strategy that utilises the prominence of social media platforms. By comparison, traditional marketing can feel less affordable and the commitment is much longer term due to the expense. Increased agility . Direct link to purchase.

Advertising 52

Advertising Advertisers Transform Shoppers 52

Bannerflow

APRIL 28, 2022

Social media advertising can be defined as a key component of a digital marketing strategy that utilises the prominence of social media platforms. By comparison, traditional marketing can feel less affordable and the commitment is much longer term due to the expense. Increased agility . Direct link to purchase.

Advertising 52

Advertising Advertisers Transform Shoppers 52

Emanuel P SEO Blog

MARCH 28, 2025

We talked about SEO, digital marketing, and how to stay sane in the age of AI. The other UNmiss podcast episodes with me as a guest are here AI Redefining Digital Marketing UnMiss Podcast 2024 , here SEO Audits UnMiss Podcast and here How to Win the SEO Game. Maybe go back to drinking coffee. Decaf, at least?

SEO 52

SEO Digital Marketing User-Generated Real Estate 52

Duct Tape Marketing

AUGUST 23, 2023

07:05] There are some people suggesting that advertising and some of the traditional marketing ways have become less effective, that they even do not work at all, and that community is in the last frontier. Would you support to that idea, that notion that you think it's going to really be the way that everybody has to market?

Energy 65

Energy Whitepaper Health Transform 65

Businesses Grow

JANUARY 19, 2023

I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast , talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy. Mark Schaefer is the executive director of Schaefer Marketing Solutions. This is going to be part of my legacy.

Gen Z 74

Gen Z Health Marketing Marketers 74

Welcome Software

OCTOBER 26, 2023

But at the end of the day, emailing allows you to make things personal and generate valuable customer insights in ways other channels just can’t match What are the top 10 emerging trends in content marketing for 2023? That’s the general direction of travel for digital marketing content in the face of evolving consumer preferences.

Content Marketing 52

Content Marketing User-Generated Affiliate Marketing Market Trends 52

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. Updated on October 26, 2023. that the SaaS market is estimated to reach $197.29 billion by the end of 2023 and $232.3 TABLE OF CONTENTS What is SaaS marketing? 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. Updated on October 24, 2023. that the SaaS market is estimated to reach $197.29 billion by the end of 2023 and $232.3 TABLE OF CONTENTS What is SaaS marketing? 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Digital Marketer

MAY 19, 2023

Recession, War, & Economy Fears The US inflation rate is tap dancing at 4.93% (in May 2023), a subtle decline from last month’s 4.98% and a healthy decline from last year’s 8.26%. Worse, especially for marketers and businesses reliant on expendable income, is the Consumer Price Index (CPI). That needs to change now.

User-Generated 75

User-Generated Marketing Marketers Transform 75

Welcome Software

OCTOBER 26, 2023

But at the end of the day, emailing allows you to make things personal and generate valuable customer insights in ways other channels just can’t match What are the top 10 emerging trends in content marketing for 2023? That’s the general direction of travel for digital marketing content in the face of evolving consumer preferences.

Content Marketing 40

Content Marketing User-Generated Affiliate Marketing Market Trends 40

Jeff Bullas

FEBRUARY 13, 2023

Image Source: We Are Social Don’t forget that due to its gargantuan size, social media can provide you with more exposure and brand awareness than any other traditional marketing tool out there. Unlike traditional marketing, where you bombard prospects with sales messages – social media is a two-way process.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Hubspot Marketing

DECEMBER 27, 2024

Without that (hopefully imaginary) group-chat tracking pixel, traditional marketing metrics wont necessarily be of much use. The more we can focus on that, the better well be as marketers. Like in 2023, when the company bought billboards in Times Square to proudly endorse its climate label. Those are the real results.

Fashion 89

Fashion Marketing Marketers Entertainment 89

Tiecas

OCTOBER 16, 2023

With the advent of digital transformation and the changing landscape of the manufacturing sector, traditional marketing methods are no longer sufficient. It’s no wonder why more and more manufacturers are turning to content marketing to reach their target audience, build trust, and generate leads.

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52