Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. 20 minute read Landing page optimization 101 landing page optimization tips October 20, 2023. 14 minute read Landing page examples 40 best landing page examples of 2024 (for your swipe file) September 7, 2023. March 14, 2024. March 14, 2024.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023. USC Dornsife College of Letters, Arts and Science, November 17, 2023.

Whitepaper 129

Whitepaper Key Performance Indicator eBook Direct Mail 129

Marketing Insider Group

AUGUST 29, 2023

In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. Ebooks and whitepapers. The post 11 Real Social Media Trends for 2023: What Insiders Won’t Tell You appeared first on Marketing Insider Group.

User-Generated 117

User-Generated Entertainment Whitepaper Industry Insights 117

Hubspot Marketing

SEPTEMBER 27, 2023

And to help understand, we pulled data from HubSpot's own State of AI survey data to find out the top types of AI-generated content in marketing for 2023. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks. The following are statistics drawn from 1350+ U.S.

Whitepaper 104

Whitepaper eBook User-Generated Marketing 104

Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

Whitepaper 109

Whitepaper eBook Fashion User-Generated 109

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. The biggest announcements during the Microsoft Ignite 2023 keynote were the enhancements to Copilot.

Whitepaper 111

Whitepaper eBook Advertisers Advertising 111

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. Ahrefs, SEMrush, etc.)

Influencer Marketing 134

Influencer Marketing User-Generated Key Performance Indicator Analytics 134

Digital Marketer

AUGUST 9, 2023

Here’s some examples of content marketing: Infographics Ebooks Checklists White papers Webinars Free trainings Content marketing helps to “pull” your ideal customer into your business so they know you’re an option as they look to solve different problems they have. Have question? Follow me on LinkedIn and DM me with questions!

Marketing Strategy 75

Marketing Strategy Whitepaper Fashion SEO 75

Sprout Social

NOVEMBER 30, 2023

Publishing whitepapers/ebooks? Monitor their social media reach According to The Sprout Social Index ™ 2023 , 68% of consumers follow brands on social to stay informed about new products or services. Consider these five key factors when evaluating your competitor’s content strategy: Content type: Do they have a blog?

Whitepaper 141

Whitepaper CRM Marketing Marketers 141

Rock Content

MARCH 28, 2023

As 2023 goes by, businesses across various industries are vying for the attention of an increasingly discerning and demanding consumer base. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. You can download the full ebook here !

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Martech

JUNE 4, 2024

If you are spending money on your brand, — if you are focusing more on brand than generating MQLs directly from ebooks — it means that you are generating demand. And there was more than $100 million in ad spend, and we analyze half a billion in pipeline and $70 million in revenue from Q4 2023 and Q1 2024.

eBook 122

eBook Education User-Generated Whitepaper 122

Search Engine Land

JUNE 2, 2023

Every blog, article, ebook, case study, landing page, infographic, video – you name it – can work hard to connect with your audience at the right place and time. Types of content : How-to guides, checklists, infographics, informative blogs, ebooks, and social media posts. The key to ensuring this happens? Content mapping.

Whitepaper 114

Whitepaper eBook Education Place 114

Buffer Marketing

DECEMBER 5, 2023

  5 ways to repurpose long-form written content Long-form written content includes blog content, ebooks, research reports, whitepapers, and case studies. 1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-form content to another long-form content.

eBook 131

eBook Influencer Marketing Whitepaper Promotion 131

Exposure Ninja

JULY 5, 2023

We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Share your expertise through blog posts, whitepapers, webinars, or podcasts to build trust and credibility with your audience. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Search Engine Land

JANUARY 16, 2024

Use last year’s data to define your ideal customer Review your 2023 performance. Some suggested variables to test: Format: How-to guides, ebooks, webinars, videos, industry reports, whitepapers, case studies, surveys and quizzes, and problem-solving templates.

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Search Engine Land

MAY 13, 2024

Up to 49% of successful content marketers used paid social media to promote content, per a 2023 Semrush survey. Sometimes, it might be as simple as encouraging the reader to check out a blog post, download a whitepaper or register for a webinar. But here’s the thing – your CTA doesn’t always have to be a hard sell.

Whitepaper 109

Whitepaper Thought Leadership User-Generated Key Performance Indicator 109

AWeber

AUGUST 22, 2023

eBooks, webinars, blog posts, videos, social media threads. 54% of businesses plan on increasing their content marketing budgets in 2023. The issue isn’t how relevant your content writing can be in a world full of blogs, landing pages, emails, and eBooks. Maybe you’re illustrating an eBook or whitepaper.

Price 98

Price eBook User-Generated SEO 98

Unbounce

MAY 13, 2024

Examples would be an ebook, whitepaper, or webinar registration. For example, I want to: Subscribe to the Newsletter Download the ebook Get Free Shipping Upgrade Now Strong CTAs should reinforce the thinking introduced in your headline, content, and imagery, effectively ending your page’s story with a solid “what to do next.”

Price 105

Price eCommerce Copywriting User-Generated 105

TechWyse

MARCH 8, 2023

In this article, we will discuss nine effective ways to generate more leads in 2023 to ensure you meet your business objectives. Lead magnets can be helpful content in the form of eBooks, whitepapers, or free webinars. The post 9 Ultra-Effective Ways to Generate Leads in 2023 appeared first on TechWyse Internet Marketing.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Unbounce

OCTOBER 15, 2024

Develop gated assets : Create valuable downloadable content like eBooks , white papers , templates , and checklists. Related articles AI marketing How this marketing agency uses AI to 10x their conversion rates March 13, 2023. 17 minute read Landing page optimization 101 landing page optimization tips October 20, 2023.

Marketing 98

Marketing User-Generated Marketers CRM 98

Hootsuite

JULY 13, 2023

Who has clicked through on your profile link to your website… and did they sign up for access to your gated 2023 Report on the Caramel Corn Industry? And in this day and age, that means offering great social media customer service , too. What posts are garnering comments? What are people saving? How many new followers are coming in?

User-Generated 98

User-Generated Gen Z Analytics Shoppers 98

Rock Content

SEPTEMBER 9, 2023

According to research, around 38 percent of today’s digital marketers and brand owners actively plan to revamp and invest in their content strategies in 2023 and beyond. Content variety and specialization A full range of product types is available via ClearVoice, including standalone articles, whitepapers, ebooks, press releases, and more.

Copywriting 98

Copywriting Price Analytics Communications 98

Exposure Ninja

DECEMBER 3, 2023

Google has trained the masses to ask questions (we use that term very loosely) like “Best family car 2023” instead of “Which car do you recommend for a family of four with two dogs who love the outdoors?” Instead, you can create a big piece of broad content , like a white paper or eBook.

Whitepaper 52

Whitepaper User-Generated eBook Digital Marketing 52

Exposure Ninja

DECEMBER 3, 2023

Google has trained the masses to ask questions (we use that term very loosely) like “Best family car 2023” instead of “Which car do you recommend for a family of four with two dogs who love the outdoors?” Instead, you can create a big piece of broad content , like a white paper or eBook.

Whitepaper 52

Whitepaper User-Generated eBook SEO 52

Duct Tape Marketing

AUGUST 23, 2023

Lloyed Lobo (07:26): I truly believe that I embody it because if you think about it, marketing is taking up, look at 2023 because we went through this boom tech boom and then the interest rates went up and so-called recession. Marketing is taking a bloodbath in 2023. TikTok, Facebook, all the CPMs are up. That's the thing.

Energy 60

Energy Whitepaper Health Transform 60

Unbounce

DECEMBER 18, 2024

Here are a few ideas to help you get started: Headlines: Headlines on content (whether an ebook, webinar, or landing page) are often the first thing visitors see. These magnets include everything from ebooks and webinars to free trials and whitepapers. Email campaigns : Email marketing is crucial in the consideration stage.

User-Generated 52

User-Generated Customer Journey Price eBook 52

Welcome Software

MARCH 11, 2022

by the end of 2021 and Snapchat by 2023. Breaking up long-form content into a series of shorter pieces (or vice versa): Using content from a 10-page white paper to create several shorter blog posts. Changing content to suit another stage of the buyer’s journey: Turning a series of blog posts into an ebook.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Buffer Marketing

DECEMBER 5, 2023

  5 ways to repurpose long-form written content Long-form written content includes blog content, ebooks, research reports, whitepapers, and case studies. 1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-form content to another long-form content.

eBook 52

eBook Influencer Marketing Whitepaper Promotion 52

Unbounce

SEPTEMBER 12, 2023

Updated on September 13, 2023. The best lead generation landing pages offer visitors something enticing, like a free ebook, a webinar, a free trial, or just evoke a sense of curiosity and make the visitor want to learn more. 34 min read Ask and you shall receive, right? Not so much when it comes to your visitors’ email addresses.

User-Generated 59

User-Generated eCommerce Whitepaper Copywriting 59

Unbounce

OCTOBER 20, 2023

Updated on October 20, 2023. Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information. Make your copy clear and unambiguous Generic CTAs are the death of your conversion rates.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Duct Tape Marketing

DECEMBER 1, 2022

Like before we turned on the mics here, we were talking about the state of events in, in 2022 into 2023, right? So what signals are you sending to an audience when they read your white paper or when they read your blog post mm-hmm. , It's also put new emphasis on content, like using content.

Whitepaper 97

Whitepaper Communications Branding Content Marketing 97

Duct Tape Marketing

JUNE 7, 2023

Now, you know, in 2023, people are going, well, you know, that's nothing new like Tiffani, like we've been doing this a while, but remember this was 2008. And then they need to go and now they're gonna send a white paper or they're gonna send a video link, but they have to go to another system in order to grab that content, right?

Branding 89

Branding Whitepaper Place Retail 89

Tiecas

OCTOBER 16, 2023

Source: Manufacturing Content Marketing Insights for 2023, CMI ). Examples of gated content include eBooks, whitepapers, and case studies. Having well-defined goals will help guide your content creation and distribution efforts, ensuring that every piece of content serves a specific purpose.

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Inbound Marketing 52