Marketing Insider Group

NOVEMBER 21, 2022

By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. Quick Takeaways: Sustainability and corporate responsibility will be key for events run in 2023 and the foreseeable future. 9 Biggest Event Trends Happening Now.

Event Marketing 127

Event Marketing Food Millennials Entertainment 127

Marketing Insider Group

FEBRUARY 27, 2024

According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023. USC Dornsife College of Letters, Arts and Science, November 17, 2023. Determine a realistic budget based on your goals and the channels you plan to leverage.

Whitepaper 129

Whitepaper Key Performance Indicator eBook Direct Mail 129

Hubspot Marketing

SEPTEMBER 22, 2023

In 2023, 15 million texts are sent per minute while nearly 70% of people open up a new text message within five minutes of receiving it. With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What the heck are we doing with our devices all day?

Key Performance Indicator 127

Key Performance Indicator User-Generated Communications Marketing 127

Marketing Insider Group

OCTOBER 15, 2024

In addition, in 2023, donors acquired online were 48% more valuable than offline-acquired donors in terms of total revenue generated. According to NextAfter’s 2024 Fundraising Benchmark Report , digital-first organizations (those that consider digital platforms as “the primary point of engagement” with their audiences) are growing 12.7%

User-Generated 62

User-Generated CRM Analytics Digital Marketing 62

Martech

FEBRUARY 28, 2023

A: I went to college for journalism and communications because I wanted to be a newspaper reporter, but I ended up working in public relations and somewhat in marketing as well — dabbling in event marketing — and I kind of worked my way up to marketing manager. That’s on the horizon for later in 2023.

eBook 116

eBook Management Communications Event Marketing 116

Marketing Insider Group

DECEMBER 8, 2020

by 2023 , accounting for 17% of sales. Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. Investing in Digital Marketing. Many B2B SMBs use digital marketing to generate traffic and leads. People shop for services and products differently, even in the B2B realm.

Transform 138

Transform eCommerce Thought Leadership Millennials 138

AWeber

NOVEMBER 21, 2023

This post explores key event email marketing examples and strategies to help. When a survey asked event marketers their most effective strategy for getting the word out, the results were interesting: The best strategy wasn’t word-of-mouth. Over 75% of the event marketers polled said email marketing was their preference.

Email Marketing 120

Email Marketing Logistics Event Marketing Marketing 120

Martech

NOVEMBER 14, 2022

The number of events hosted through their platform increased more than sevenfold in September 2022, compared to back in January. For 2023, a Bizzabo survey found that 85% of event organizers were planning at least three events over the next year, and 35% planned to host at least 10. More about the badge.

Retail 98

Retail Branding Event Marketing Marketing 98

Set Up

SEPTEMBER 19, 2023

Resnick: The packaging industry arrived a little late to the digital marketing party, but it has been an exciting journey to see how it has transformed the way we do business. Historically, a traditional marketing approach was standard in the packaging space. The primary focus was shaking hands and meeting in person.

Transform 59

Transform B2C Food Direct Mail 59

Martech

MARCH 10, 2023

The deal has the company’s advertising business, Best Buy Ads , providing Roku with data it can use to target its marketing. This is the first time Best Buy has partnered with a TV streaming platform. brand sales for Roku Media, said in a statement.

Entertainment 103

Entertainment Retail Advertising Advertisers 103

Martech

DECEMBER 16, 2021

That outlook improved slightly for the second half of 2022, when marketers gave the likelihood a 6 out of 10. Marketers gave it a 7 out of 10 likelihood they would attend an in-person event in the first half of 2023, but the pandemic has shown us just how much can change in a year.

Marketing 107

Marketing Marketers Price Event Marketing 107

Martech

AUGUST 18, 2022

Real-time feedback through the Qualtrics XM platform will be incorporated into some tournaments in Q1 2023. Additionally, post-event feedback will be used to improve experience at specific annual tournaments the following year. The tour will use insights to make improvements to experience on-the-fly.

Transform 111

Transform Analytics Customer Food 111

Hubspot Marketing

JUNE 6, 2023

Experiential marketing (also known as xm marketing, engagement marketing, event marketing, on the ground marketing, live marketing, or participation marketing), might sound a bit like event marketing, which makes sense — experiential campaigns do tend to be event-centric.

User-Generated 145

User-Generated Marketing Marketers Branding 145

Martech

OCTOBER 31, 2022

The relationship between IT and marketing, especially marketing data, is one example affected by constant change. A look at IT and marketing data’s relationship. Emerging tech will experience a growth of 104% by 2023 , according to Statistica. Here’s how. Technology is developing exponentially. in 2021. .

Marketing 111

Marketing Marketers Management Finance 111

Martech

JUNE 20, 2023

Take our brief 2023 MarTech Replacement Survey “We usually, at minimum, do (a review) once a year, but often twice a year,” Miller explained. “[We To keep processes flowing smoothly, templates should be updated on a regular basis to include any new efficiencies or other changes made to the process. Are you getting the most from your stack?

Management 98

Management Marketing Marketers Analytics 98

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events.

Transform 97

Transform Thought Leadership CMO Marketing 97

DIY Marketers

APRIL 23, 2023

Restructuring and repositioning – Rebranding, changing your company name or messaging, or pivoting your business can be critical times to launch a marketing campaign to ensure customers are informed of any upcoming changes. And who knows, maybe one day we’ll be reading about your own wildly successful marketing funnel!

CRM 60

CRM Marketing Marketers User-Generated 60

Martech

MAY 27, 2025

Dig deeper: How 3 companies are reinventing event marketing with SoLoMo 3. According to Semrush, search results with a video thumbnail now make up 30% of all organic results, up 72% from 2023. If not, you need to reconsider your webinar cadence.Don’t be afraid to scale back to once every two months or once every quarter.

Logistics 110

Logistics Energy Event Marketing Education 110

Martech

SEPTEMBER 8, 2023

The metrics that matter Post-event success just looks different, said Melanie Reid, event marketing manager at Riskified. “It’s She and Lena Stahlschmidt of Fivetran presented at CEMA Summit, exploring the link between post-event strategy and proving the ROI of events.

Event Marketing 132

Event Marketing Customer Journey Content Marketing Management 132

Martech

AUGUST 8, 2022

So, please take this quick, 3-minute survey and tell us how you are feeling about attending conferences in the remaining months of this year and the first half of 2023. Read next: Why we care about virtual events: The ultimate marketer’s guide. Get the daily newsletter digital marketers rely on.

Digital Marketing 120

Digital Marketing Event Marketing Marketing Marketers 120

Martech

JUNE 8, 2023

19% of consumers said they’re “personally sensitive” to holiday or event marketing emails, 32% said they believe other people are more triggered, and 7% said they make them feel sad. Take our brief 2023 MarTech Replacement Survey 3. 39% said they always or usually take the opt-out.

Gen Z 106

Gen Z Logistics Finance Energy 106

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52