2023 Global Marketing Transform 
Hubspot Marketing
JULY 30, 2023
Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.
Hubspot Marketing
APRIL 23, 2025
The marketing campaign for the Barbie movie, released in 2023, became a standout example of earned media success. To follow up on the Barbie trend, I cant skip mentioning Duolingo's perfect timing with their owl mascot, who transformed into Margot Robbie. How did the Barbie movie spark organic buzz? Attracted 90,000 registrants.
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Marketing Insider Group
JANUARY 30, 2023
In my last company, the webinar we did on “top ten considerations for 2023” with a fantastic internal SME and Craig Focardi , Banking Analyst and Principal at Celent , was a total home run over the fence (a spectacular penalty kick to win the world cup for the rest of the world).
Hubspot Marketing
DECEMBER 22, 2023
2023 was the year AI became mainstream. They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. They could then reshift to other marketing tasks.
Hubspot Marketing
OCTOBER 24, 2022
Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.
Backlinko
MARCH 13, 2024
Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market Research Methods Statistics AI in Market Research Statistics Market Research Statistics (Highlights) The global market research industry is forecasted to bring in $140 billion in revenue in 2024. Q1 2023 54.7%
Martech
APRIL 12, 2024
Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2023 to $7.91 Those who said they had a “unified customer database” fell from 38% in 2022 to 33% in 2023. billion in 2028.
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