Hootsuite

SEPTEMBER 25, 2023

Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Our team collects and anonymously compiles data from social accounts connected to Hootsuite. 1 Analytics Tool for Growth Beautiful reports. Clear data.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Hubspot Marketing

APRIL 3, 2023

Your marketing strategy can't stay stagnant if the people you're selling to are changing their behavior — you have to adapt and learn how to cater to them. Marketers should look for observable differences in buyer behavior to continue meeting their needs. Consumers are warming up to purchasing products through social media apps.

Shoppers 138

Shoppers User-Generated Entertainment Social Media Marketing 138

Digital Marketer

SEPTEMBER 23, 2022

Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023. Let’s learn more about digital marketing and its successful trends. What Is Digital Marketing? Click here. Click Here.

Market Trends 90

Market Trends Digital Marketing Transform User-Generated 90

Digital Marketer

JUNE 15, 2023

So, to help you get a head start and stay ahead of your competition, we, at Mongoose Media, created a comprehensive list of the top trends in digital advertising that any company should watch out for in 2023. Did you know that it takes an average user 5 to 7 instances of interaction before they can remember a brand?

Market Trends 82

Market Trends Digital Marketing Marketing Marketers 82

Digital Marketer

FEBRUARY 13, 2023

Starting a business can be overwhelming, but leveraging the power of Pinterest to market your products or services doesn’t have to be. Whether you’re just getting started on the platform or looking for advanced tactics and strategies to enhance your current Pinterest marketing strategy, this guide has you covered.

Social Media Marketing 83

Social Media Marketing User-Generated Marketing Marketers 83

Hootsuite

SEPTEMBER 6, 2023

When answering this one, be sure to point to the strengths of the platform when it comes to business: for example, “I like Instagram because of all the opportunities for user-generated content ” or “I like Linkedin because it makes it easy to connect with other recruiters.” What metrics do you use to track social media performance?

Management 103

Management Social Media Marketing Communications Analytics 103

Hubspot Marketing

MARCH 12, 2024

With 1 billion users , TikTok provides you with bountiful opportunities to get your products in front of your target audience. According to HubSpot’s Social Media Marketing Report , social media marketers already on TikTok planned to double down on their investment in 2023 — more than marketers on any other platform. “53%

Shipping 83

Shipping Logistics User-Generated Social Media Marketing 83

Hubspot Marketing

DECEMBER 19, 2023

This year, global social media users swelled to a record-breaking 4.9 Statistics like these suggest that social media stocks may be a great investment opportunity — but what are the best social media stocks to invest in? Social media is big business. What are social media stocks?

User-Generated 93

User-Generated Marketing Marketers Social Media Marketing 93

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. One that grew into being influenced by user behavior. Let’s see what search has in store for us in 2023 by sifting through what’s changed and where we’re headed. Think about it.

User-Generated 144

User-Generated SEO Transform Entertainment 144

SocialPilot

JANUARY 15, 2024

Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” ” Brands looking to get hold of the younger generation must pay attention to Snapchat. million users, followed by the U.S., million users. million users.

Gen Z 70

Gen Z Millennials User-Generated Advertising 70

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

Hubspot Marketing

SEPTEMBER 11, 2023

But what about businesses — what do they think about social commerce? To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI.

Gen Z 111

Gen Z Inbound Marketing User-Generated Entertainment 111

Hubspot Marketing

JULY 28, 2023

Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Social media marketing These days, consumers expect brands to have an online presence — so if you haven't already, sign up for a business profile on a few social media sites.

Price 83

Price Marketing Mix Key Performance Indicator User-Generated 83

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 137

Analytics User-Generated Key Performance Indicator Social Media Marketing 137

Sachs Marketing Group

DECEMBER 18, 2023

In the realm of digital marketing , stagnation is not an option. Adapting to these changes enhances your digital marketing strategy and ensures your business resonates with the evolving preferences of your audience. This article explores some of the most exciting 2024 digital marketing trends to explore next year.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Scoop.it!

FEBRUARY 23, 2023

Content curation is an intricate process and the key driver of digital marketing strategy for many businesses that know how to do it right. This is one of the reasons why businesses share curated content via social media with the intended users to boost engagement and maximize the reach with minimum effort.

Automobile 88

Automobile Social Media Marketing User-Generated Marketing Strategy 88

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

MAY 29, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 123

Whitepaper eBook User-Generated Marketing 123

Unbounce

JUNE 28, 2022

of retail sales overall by 2023. A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. In reality, ecommerce and social commerce are two very different sales techniques.

eCommerce 144

eCommerce Shoppers Retail Customer Journey 144

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more. You are a human.

Copywriting 136

Copywriting User-Generated Price eCommerce 136

Hubspot Marketing

SEPTEMBER 12, 2022

Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha. Who is Gen Alpha?

Gen Z 117

Gen Z Millennials Fashion Manufacturing 117

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

User-Generated 101

User-Generated Health Branding Customer 101

TechWyse

FEBRUARY 28, 2023

From Super Bowl LVII ads to Valentine’s Day marketing campaigns, here’s what happened this month in marketing. How Social Media Marketing for Super Bowl LVII Performed Against Traditional Ads Source: Shutterstock Regardless of whether you’re an avid sports fan or not, the Super Bowl has something for everyone to enjoy.

Retail 52

Retail Social Media Marketing Email Marketing User-Generated 52

Spiralytics

APRIL 12, 2023

Here are some of the most popular social media platforms for viral marketing: Facebook Facebook is one of the biggest social media platforms in the world, boasting over 2.9 billion monthly active users as of 2023. It’s currently one of the most popular social networks in the world, with a projected 2.5

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Hootsuite

MAY 1, 2023

Get your creative mojo back [link] pic.twitter.com/Zxj8czrkc3 — Hootsuite (@hootsuite) March 30, 2023 Social media posting workflow Social media posting workflows involve the creation and scheduling of content across platforms. Here are the best social media workflow tools to help you get started.

Copywriting 135

Copywriting Social Media Marketing Management User-Generated 135

Buffer Marketing

APRIL 22, 2024

The social media challenge for solopreneurs Even those with limited social media experience understand that neglecting this marketing channel is a missed opportunity for sales and growth. Research has found that 44% of marketers have generated leads through LinkedIn, 39% through Facebook, and 30% through Twitter.

Thought Leadership 104

Thought Leadership Real Estate User-Generated Food 104

Hubspot Marketing

SEPTEMBER 27, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 76

Whitepaper eBook User-Generated Marketing 76

Buffer Marketing

APRIL 11, 2024

If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups.  Make social media collaboration faster and easier. ” And they grow quickly. They automate repetitive tasks.

Energy 113

Energy Marketing Marketers Direct Mail 113

Scoop.it!

FEBRUARY 9, 2023

AI and machine learning in marketing are still in their infancy, however, forward-looking businesses are already using AI tools for writing to boost content creation, or AI tools that predict and monitor user behavior to analyze market trends. What are the benefits of AI in content marketing? The short answer is, yes.

Content Marketing 102

Content Marketing Law User-Generated Marketing 102

Sprout Social

APRIL 29, 2024

Its ad reach is equivalent to almost half of the total population in 2023. And it ranks as the fourth-most popular social media network in the UK, closely following WhatsApp, Facebook and Facebook Messenger. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Branding 100

Branding Fashion Food COS 100

Businesses Grow

APRIL 17, 2023

This raised many grave security concerns, but there’s also a vital lesson here about the future of social media marketing and social listening platforms. The Rise of Discord The first lesson about the future of social listening is that this leak occurred on Discord … and it was undetected there.

Gen Z 87

Gen Z Social Media Marketing User-Generated Education 87

Spiralytics

MAY 10, 2023

And in 2023, one of the most powerful tools available to brands is AI. Artificial Intelligence (AI) has been revolutionizing various business processes, and marketing is no exception. As customers become more sophisticated and demand more personalized experiences, businesses need to adapt by developing smarter marketing strategies.

User-Generated 52

User-Generated Marketing Marketers Analytics 52

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. Building an effective strategy will require some planning and perseverance. What is a LinkedIn marketing strategy? Set clear goals.

Marketing Strategy 139

Marketing Strategy Thought Leadership Marketing Marketers 139

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Will you increase your marketing budget?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hootsuite

APRIL 3, 2023

16 engagement post ideas for 2023 Facebook isn’t dead. Sure, there are tons of stats out there about how low organic reach is nowadays, but Facebook is still the world’s most popular social media platform. Almost 3 billion users — 36.7% User-generated content can help you: Earn trust. What’s that?

Gen Z 111

Gen Z User-Generated Transform Education 111

Buffer Marketing

JANUARY 22, 2024

The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.  This is evident in how TikTok and Instagram encourage users to create videos that exceed the typical 15- or 30-second length.

Gen Z 123

Gen Z Entertainment Transform User-Generated 123

Buffer Marketing

JANUARY 18, 2024

  While actively hunting for my new role in early 2023, I took advantage of the free trial of LinkedIn Premium, then extended it for another few months. I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market. It just might.   Sort of.

User-Generated 109

User-Generated Analytics Price Customer 109