Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. YouTube has the power of Google behind it.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Martech

MARCH 22, 2023

Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. ” Dig deeper: Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 A rule of thumb holds that marketers use only about 20% to 30% of what a tech platform offers. My answer: No.

Marketing Strategy 108

Marketing Strategy Whitepaper Thought Leadership Marketing 108

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. dollar invested in email marketing, brands earned $36 back. Think ebooks, white papers, webinars, and any how-to content you’ve created. Paid advertising is an integral part of many inbound marketing strategies.

Whitepaper 120

Whitepaper Key Performance Indicator Food Influencer Marketing 120

Hootsuite

MARCH 16, 2023

Looking to attract people to your niche, highly-technical white paper writing company? Find your top ten wish-list clients, search for their company, input the right industry, and aim for marketing managers. It depends on your marketing strategy, but yes, Bing Ads can be lucrative. Is Bing Ads worth it?

Whitepaper 145

Whitepaper Advertisers Advertising Manufacturing 145

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Explore what this means for optimizing the company’s digital marketing strategy. Download a white paper. Complete a tutorial.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Digital Marketer

AUGUST 9, 2023

In this article, I’ll share my top 7 organic marketing strategies. SEO Partnerships Podcast interviews Social media Content marketing CRO Email marketing By the end, you’ll have a headful of ideas to execute for growing your business. You don’t need huge marketing budgets to grow your business. Let’s dive into it!

Marketing Strategy 75

Marketing Strategy Whitepaper Fashion SEO 75

Martech

JUNE 4, 2025

These data assets are not only the bedrock shaping the performance and direction of your marketing strategy, theyre the foundation that will future-proof your growth strategy as privacy reshapes marketing. Growing your opted-in database is everything.

Customer 74

Customer Marketing Strategy Whitepaper Marketing 74

Hubspot Marketing

MAY 29, 2023

By leveraging these types of content, you can elevate your content strategy and gain a competitive edge in the market. And to help understand, we pulled data from HubSpot's own State of AI survey data to find out the top types of AI-generated content in marketing for 2023.

Whitepaper 138

Whitepaper eBook User-Generated Marketing 138

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning.

Whitepaper 129

Whitepaper Key Performance Indicator eBook Direct Mail 129

Search Engine Land

MARCH 16, 2023

Download the 2023 SEO Trends & Predictions report from Conductor and get access to detailed data analysis and a comprehensive list of trends and predictions. With this report, you’ll be able to optimize your current (and future) SEO and content marketing strategies to maximize performance and achieve increased goals for 2023.

Digital Marketing 88

Digital Marketing SEO Marketing Marketers 88

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Power Digital Marketing

APRIL 10, 2025

Account based marketing, commonly referred to as ABM, is a marketing strategy designed specifically for businesses to establish direct connections with their key accounts, resulting in impressive outcomes. According to a 2023 ABM Benchmark Study , 74% of ABM programs drive significant or moderate revenue growth.

Whitepaper 40

Whitepaper Marketing Marketers CRM 40

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. Finish Thompson realized it needed to refresh its go-to-market strategy and especially to update its online presence.

Whitepaper 97

Whitepaper Manufacturing Customer Pharmaceutical 97

Hubspot Marketing

JANUARY 7, 2024

Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Hubspot Marketing

SEPTEMBER 27, 2023

By leveraging these types of content, you can elevate your content strategy and gain a competitive edge in the market. And to help understand, we pulled data from HubSpot's own State of AI survey data to find out the top types of AI-generated content in marketing for 2023.

Whitepaper 102

Whitepaper eBook User-Generated Marketing 102

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 133

Influencer Marketing User-Generated Key Performance Indicator Analytics 133

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Whitepaper 140

Whitepaper CRM Marketing Marketers 140

Rock Content

MARCH 28, 2023

As 2023 goes by, businesses across various industries are vying for the attention of an increasingly discerning and demanding consumer base. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. So get your notepad open and hop in with me!

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Martech

MAY 3, 2023

This is the perfect time to offer additional resources like white papers and case studies to help build trust and showcase your expertise. More than 40% of the evaluated B2B SaaS websites had a “Get a demo” CTA, according to the State of the Interactive Product Demo 2023 report.

Whitepaper 108

Whitepaper Email Marketing Customer Journey Education 108

SmartBrief - Marketing

OCTOBER 2, 2023

DE&I has been top of mind for most companies in 2023, and as marketers we know it’s no longer an option to stay silent when it comes to the lack of diversity in our content, in our campaigns, and in our ad images. Additional tips on conducting a marketing audit can be found here. And how do we make it authentic?

Marketing Strategy 52

Marketing Strategy Whitepaper Transform Marketing 52

Tiecas

FEBRUARY 5, 2024

Industrial marketing strategies such as search engine optimization (SEO) , targeted advertising, and content marketing enable us to connect with the right audience online. By analyzing data and making data-driven decisions, we can optimize our marketing strategies for maximum effectiveness.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Advertisers 104

Marketing Insider Group

DECEMBER 20, 2022

Business-focused and not just on technology; content has evolved far beyond the traditional “white paper” that some still feel defines Thought Leadership. Be sure to check them out and I am looking forward to seeing everyone at Marketing Vision 2023! Marketing Vision 2022 Keynotes and Sessions.

Thought Leadership 73

Thought Leadership Whitepaper Transform Marketing 73

SmartBrief - Marketing

JULY 20, 2023

In 2023, we’ve seen inflation, a looming recession, layoffs and budget cutbacks. That’s why it’s important to invest some time and energy into doing a marketing checkup. For example, we created a whitepaper called The Media Consumption Habits of the C-Suite. But it’s worth it. Last year, we updated it.

Whitepaper 52

Whitepaper Marketing Marketers Energy 52

Martech

MARCH 16, 2023

Stay ahead of the curve with the 2023 Consumer Trends Index report. With the data from over 30 countries and 6,000 consumers, you’ll be able to better understand your customer and create a marketing strategy that is tailored to their needs. Download the report today and stay ahead of the competition.

Digital Marketing 103

Digital Marketing Marketing Marketers Advertisers 103

Search Engine Land

MAY 13, 2024

Many successful B2B marketers even go beyond organic social and invest in paid social to promote their content. Up to 49% of successful content marketers used paid social media to promote content, per a 2023 Semrush survey. Refine your targeting, messaging and overall strategy based on real data and insights.

Whitepaper 109

Whitepaper Thought Leadership User-Generated Key Performance Indicator 109

Search Engine Land

JUNE 2, 2023

Create more relevant content for each buying stage A good content marketing strategy will help you create targeted content to nurture an audience. A great content marketing strategy, one that includes content mapping, will help you create targeted content to nurture that audience at every stage of the buying journey.

Whitepaper 114

Whitepaper eBook Education Place 114

SmartBrief - Marketing

JUNE 27, 2023

Influencer marketing has grown in popularity as a valuable way for B2B companies to reach their target audiences. In a recent survey of B2B marketers, 30% said they plan to explore influencer marketing in their 2023 strategy to drive engagement and build brand awareness.

Influencer Marketing 52

Influencer Marketing Whitepaper B2C Marketing 52

Search Engine Land

JANUARY 16, 2024

Growth marketing in 2024: Getting started Because growth marketing is about keeping your most reliable customers engaged and excited to recommend your brand to their friends, you’ll first want to define who those customers are (or who they’re most likely to be) and what specific brand value or product quality keeps them coming back.

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

TechWyse

MARCH 8, 2023

And in a world where consumers want what they love to be put in front of them without having to look, it pays off to be ultra-effective with your lead generation strategies. In this article, we will discuss nine effective ways to generate more leads in 2023 to ensure you meet your business objectives.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Tiecas

MAY 17, 2024

Offer engineers whitepapers or downloadable CAD files. Industrial Content Marketing and Industrial Website Design: An Inseparable Duo A redesigned industrial website alone won’t generate high-quality leads without a robust content marketing strategy. downloading a white paper or filling out a contact form).

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Hubspot Marketing

MAY 26, 2023

Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Pro Tip: HubSpot Academy repurposing content course is a great resource on how recycling content can benefit your ebook marketing strategy.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Buffer Marketing

DECEMBER 5, 2023

  5 ways to repurpose long-form written content Long-form written content includes blog content, ebooks, research reports, whitepapers, and case studies. For example, Ahrefs’ YouTube channel published a video about ChatGPT for SEO in February 2023. Splainer does this as a part of its digital marketing strategy.

eBook 131

eBook Influencer Marketing Whitepaper Promotion 131

Unbounce

MAY 13, 2024

Examples would be an ebook, whitepaper, or webinar registration. using blue for trust vs. red for urgency) Gradients vs. solid colors Seasonal color themes vs. standard color themes Recommended reading : Color palette trends to inspire your marketing strategy 6. But what do you test on the form?

Price 105

Price eCommerce Copywriting User-Generated 105

Backlinko

APRIL 17, 2024

As of 2023, there are more than 180k SEO service providers in the US itself. They all have proven track records and a strong reputation in the market. From SaaS companies to local businesses that now want to tap into international markets, Ignite Visibility works with a wide range of businesses across different industries.

SEO 117

SEO eCommerce PR Non-Profit 117

AWeber

AUGUST 22, 2023

54% of businesses plan on increasing their content marketing budgets in 2023. You need tools and strategies to make every piece of content count. Only 40% of B2B marketers have a documented content marketing strategy. Maybe you’re illustrating an eBook or whitepaper. And that noise is getting louder.

Price 98

Price eBook User-Generated SEO 98

Tiecas

OCTOBER 30, 2023

While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Tip 5: Boosting sales of industrial consumables and standard products Email marketing can also be a powerful tool for driving sales.

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Duct Tape Marketing

AUGUST 23, 2023

More About Lloyed Lobo: Follow Lloyed on LinkedIn Listen to the Traction Podcast Lloyed’s website Pre-order From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? Marketing is taking a bloodbath in 2023.

Energy 64

Energy Whitepaper Health Transform 64