Exposure Ninja

JUNE 27, 2025

While Search Engine Optimisation (SEO) is about climbing search engine rankings like Google or Bing, AI Search Optimisation is about becoming the source AI tools trust, cite, and promote. This isn’t just another SEO trend. Is an SEO and AI Search Optimisation Strategy The Same?

User-Generated 52

User-Generated SEO Food PR 52

Search Engine Land

OCTOBER 1, 2024

By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? Should we consistently invest in PR or SEO instead of short-term campaigns? What media coverage caused YoY growth in brand search in 2024 from 2023 and 2022?

Branding 95

Branding PR Price SEO 95

Search Engine Land

AUGUST 7, 2024

A surprising 92% of SEOs and link builders believe their competitors are buying backlinks , according to a recent Editorial.Link survey of 113 industry experts. Are bought backlinks a shortcut to SEO success? Many SEOs take the shortcut despite the risks because naturally earning links is hard. Or are they a huge risk?

SEO 93

SEO Finance PR Price 93

Animalz blog

MARCH 18, 2025

” In this episode, Parthi explains why his company pivoted from SEO content tools to LinkedIn-focused social selling, and why other marketers should pay attention. In 2023, Parthi decided to pivot Letterdrop toward LinkedIn-focused content after noticing changes in search behavior and declining demand for SEO services.

SEO 62

SEO Education Content Marketing Product 62

Backlinko

NOVEMBER 4, 2024

ProfNet: Best for High-Quality Wins ProfNet has provided marketers and business owners with PR and backlink opportunities since 1992. Only about 14,000 PR pros use ProfNet (compared to HARO’s 1 million+). SEO Metrics by Source (minimum DR 50+ and organic traffic of 1,000+.) With Connectively, it dropped to 1:50.

PR 114

PR Price SEO Advertisers 114

Search Engine Land

JULY 17, 2024

By comparison, 49,000 articles written about Boeing’s safety issues got 829,900 social media interactions from June 8, 2023, to June 7, 2024. But many shady SEOs think they’re smarter than Google’s automated systems and spam removal team. Business email address Subscribe Processing. That was more than a dozen a day.

Branding 79

Branding PR Food Gen Z 79

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership SEO Marketers 130

Neil Patel

JANUARY 18, 2023

But for some marketing pros and SEOs, that’s what happens. With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. Every year sees new trends and priorities for SEOs, and 2022 was no exception. There’s not enough budget to invest in video.

SEO 136

SEO Gen Z User-Generated Advertisers 136

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Whether you’re aiming for minor tweaks or bigger changes, this checklist will help set your SEO program up for success in the next 12 months. What is happening in the industry, thinking bigger than SEO? Have any big competitors made big moves in 2023?

SEO 132

SEO PR Customer Journey Health 132

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Transform 129

Transform Non-Profit Health SEO 129

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. The lead read: “Hey fellow PR and communications enthusiasts!

PR 102

PR User-Generated Analytics Communications 102

Search Engine Land

OCTOBER 12, 2023

SEO is about to be taken seriously. Share of search: What it is and why it matters Share of search is an SEO metric developed by expert marketers Les Binet and James Hankins a few years ago. Now, as SEOs, we’re taught largely to ignore brand search because it’s “free traffic.” The SEO and the PPC did very little.

SEO 110

SEO PR Branding Price 110

Search Engine Land

SEPTEMBER 20, 2023

The significance of link building: Fueling SEO triumph Wonder why link building matters? of respondents underscore its potency, attesting to the profound results it delivers in the realm of SEO. of respondents underscore its potency, attesting to the profound results it delivers in the realm of SEO. A striking 55.7%

Transform 117

Transform SEO Finance PR 117

Search Engine Land

OCTOBER 11, 2023

This will serve as an opportunity for a part of the SEO community to observe what happens in first markets and to adapt accordingly. I'm sure the SEO community will develop ways to track changes in SGE over time. Perhaps Bing Chat numbers are negligible, which is bad for PR. Will we ever get official data on SGE?

SEO 132

SEO Real Estate User-Generated eCommerce 132

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. This guide will explore 11 examples of real brands using AI in 2023 and beyond. The all-in-one SEO tool, Moz’s Domain Authority (DA) checker, is one of the best (if not the best) tools. This way, SEO professionals prioritize their efforts better. Conduct deeper SEO research.

Branding 133

Branding Transform User-Generated SEO 133

Search Engine Land

JUNE 12, 2024

If you’re one of the thousands who read this study and analysis, I urge you to read this article before leaving SEO out of your marketing mix and overly focusing on social channels and Threads. ” So we’re being encouraged to invest in Threads and social over SEO. Fishkin holds enormous sway over some marketers.

SEO 98

SEO Marketing Strategy PR Marketers 98

Backlinko

APRIL 17, 2024

As of 2023, there are more than 180k SEO service providers in the US itself. In this guide, we’ve put together a list of the 12 best SEO services in 2024. And then go more in-depth on each SEO service on our list and what makes it stand out. What are SEO Services? Don’t have time to read the full guide?

SEO 118

SEO eCommerce PR Non-Profit 118

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. By sharing engaging, authentic content via The Forecast , Nutanix has grown their audience with organic SEO , social distribution, paid media, and free subscriptions.

Content Marketing 110

Content Marketing Real Estate User-Generated Marketers 110

Neil Patel

APRIL 7, 2023

When it comes to SEO, forecasting can be a tricky concept. In this article, we’ll discuss what SEO forecasting is, and where it is and isn’t effective. Finally, we’ll cover some of the overall limitations of SEO forecasting as a concept, and what you may want to consider instead.

SEO 121

SEO PR Analytics Fashion 121

Search Engine Land

FEBRUARY 16, 2023

In 2004, SEO as a discipline was perceived as some kind of dark art performed behind the scenes. This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Today, SEO is about: Content UX Trust And other “new” elements. When to start SEO? Marketing Sales.

SEO 94

SEO PR Key Performance Indicator Communications 94

Hubspot Marketing

JANUARY 7, 2024

Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Search engine optimization refers to organically optimizing web content. SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too.

Copywriting 131

Copywriting CMO PR Social Media Marketing 131

Search Engine Land

SEPTEMBER 6, 2023

Image created by author in Midjourney, August 2023 What is link building today? Link building is an SEO practice to increase the number of inferred or direct hyperlinks (links) to a webpage. Outreach uses tactics from influencer marketing and digital PR to secure links. This is one of the most hotly debated topics in SEO.

PR 127

PR SEO Health Influencer Marketing 127

Search Engine Land

OCTOBER 30, 2023

Algoroo indicates that July to August 2023 was the most intense and longest volatility since they started tracking in 2018. 2023 core updates, E-E-A-T, Knowledge Panels and the Knowledge Vault update The September 2023 helpful content update introduced the changes made in the Knowledge Vault on the SERPs in the form of Knowledge Panels.

PR 112

PR Education Branding Search Marketers 112

Exposure Ninja

MAY 26, 2023

But we saw just that at Google’s 2023 I/O conference. Digital PR Before we get into that, it’s important to note that there are things you can do outside of search to increase awareness of your brand — the main being digital PR. OK — back to SEO. The first is getting better and more reviews.

PR 98

PR User-Generated Marketers Marketing 98

Kevin Indig

APRIL 19, 2023

When I started in SEO around 2010, you could make anything rank. Fast forward to today, the impact of backlinks on SEO has made space for content and user experience, but it’s still one of the most important factors in some verticals. Google’s PR campaign against link building has been incredibly effective.

PR 122

PR SEO User-Generated CMO 122

Hootsuite

MAY 30, 2023

Its advanced analytics provides at-a-glance sentiment analysis, so you can tell if customers are happy or if you have a PR crisis looming on the horizon. ​​ Lead generation Did you know over three quarters of lawyers use social media for personal networking, but only half (52%) use it to generate leads? Doesn’t really matter for SEO.

Law 105

Law Social Media Marketing Entertainment Gen Z 105

Search Engine Land

JUNE 27, 2023

If you looked over the agenda at SMX Advanced , held June 13-14, you probably spotted this trend: “AI” appears in the titles of 11 sessions, including “How generative AI will change SEO as a profession.” And there’s no question that generative AI will change SEO as a profession and revolutionize your PPC game. So, SEO is still alive.

SEO 84

SEO Social Media Marketing User-Generated PR 84

Search Engine Land

OCTOBER 30, 2023

Algoroo indicates that July to August 2023 was the most intense and longest volatility since they started tracking in 2018. 2023 core updates, E-E-A-T, Knowledge Panels and the Knowledge Vault update The September 2023 helpful content update introduced the changes made in the Knowledge Vault on the SERPs in the form of Knowledge Panels.

PR 83

PR Education Branding Search Marketers 83

Martech

DECEMBER 19, 2023

On Twitter/ X , SEO consultant Glenn Gabe wrote: “This will not end well.” It is difficult to imagine a scenario where this doesn’t become a PR disaster. A CMG rep was reportedly spotted on LinkedIn promoting this service, encouraging interested parties to get in touch so that they could provide more information on prices.

PR 120

PR Advertisers Advertising Marketers 120

Search Engine Land

MAY 22, 2023

BlueTree BlueTree specializes in digital PR for SaaS and technology companies. Advantages: BlueTree’s approach to digital PR is based on an editorial approach, creating long-form, topically-relevant content that includes seamless links to clients’ services and products. Fields: SaaS and technology companies.

Real Estate 81

Real Estate Finance Price PR 81

Sprout Social

SEPTEMBER 18, 2023

For example, your SEO team may aim to increase domain authority through backlinks. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years. Another important factor to consider when setting budgets is your team’s bandwidth.

Social Media Marketing 143

Social Media Marketing Marketers Marketing Influencer Marketing 143

Search Engine Land

DECEMBER 16, 2022

Change is the only constant in SEO. Adapting to SEO shifts , reduced paid spending, and the general consensus of having to do more with less have hit marketers hard. As C-suite members look to reduce costs and improve efficiencies, SEO has risen to become an essential boardroom agenda item. Organizational impact.

Communications 84

Communications SEO CMO PR 84

Digital Marketer

JANUARY 16, 2023

SEO specialist – A more focused form of marketing centered on SEO content optimization. Public Relations Specialist – The public voice of a large organization’s PR team. Is a marketing degree worth it in 2023? The post Is a Marketing Degree Worth it in 2023? Final Thoughts: Forge Your Own Path.

Education 75

Education Marketers Marketing Communications 75

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. Ecommerce SEO can be painful. Organic traffic grew from under 40,000 to over 210,000 clicks from January 2022 to March 2023 (Figure 2).

eCommerce 83

eCommerce PR Real Estate SEO 83

Search Engine Land

MARCH 19, 2024

Modern SEO has to win a more complex, more human credibility contest: a subtle evaluation of the combined “human trustability” of the website owner (corporation or person), the content creator (person or corporation) and the content itself. Links have historically been a huge focus for SEO. That has changed.

PR 103

PR User-Generated SEO Digital Marketing 103

Buffer Marketing

JULY 24, 2023

@ayomitok #greenscreen Thank you to @businessinsider for this feature on how I landed my first paid brand deal with only 2000 followers - always great to chat with the BI team and grateful for the support from my TikTok community #PR #businessinsider #firstbranddeal #paidbranddeals #shootyourshotseason #microinfluencertiktok #creatorfounder ♬ (..)

Transform 98

Transform PR Analytics Digital Marketing 98

Search Engine Land

OCTOBER 16, 2023

Perhaps the most misunderstood SEO tactic of the past two decades. These answers largely depend on several factors, but there are a number of methods to consider and avoid as we close out 2023. We’d argue not and believe most SEOs would agree with that assessment. Ah, link building. Our dear old friend. Let’s start here.

Non-Profit 112

Non-Profit Transform SEO PR 112