Rock Content

MARCH 15, 2023

However, when we are talking about global marketing, it can get even more difficult. Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global. Embrace agile marketing globally. See you there!

Global Marketing 98

Global Marketing eBook Marketers Marketing 98

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Hubspot Marketing

APRIL 25, 2023

With more customers looking to facilitate the car buying process online , car manufacturers’ ability to embrace digital marketing tactics is more important than ever for making sales. Earlier this year, Nissan launched a new ad that is refreshingly different from traditional marketing tactics associated with car companies.

Manufacturing 139

Manufacturing User-Generated Traditional Marketing Education 139

Search Engine Land

APRIL 9, 2024

Voiceover script generation. billion in 2023, and employs approximately 114,000 members of staff worldwide, according to Statistica. Smarter content optimisation: To enhance the system’s predictive capabilities for marketing content success, even before campaign activation. Product image creation.

Transform 128

Transform User-Generated Traditional Marketing Advertising 128

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. To help your company build practical and long-standing client retention strategies in 2023, here are some proven approaches to get started.

Whitepaper 123

Whitepaper Retail Traditional Marketing User-Generated 123

Digital Marketer

JULY 24, 2023

In this blog, we will explore why video marketing has become an indispensable weapon in the digital marketer’s arsenal in 2023 and how it can effectively capture the attention and engagement of today’s consumers. What is Video Marketing? But what exactly is video marketing?

Video Marketing 74

Video Marketing Digital Marketing Marketers Marketing 74

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

OCTOBER 27, 2021

3 ways marketing and sales teams can generate buyer interest. How to move to a first-party data marketing strategy. With this centralized data, the publisher can deliver a more relevant experience that also generates more opportunity, if not revenue, for advertisers. E-commerce. “We Snapshot: Customer Data Platforms.

Transform 122

Transform Customer User-Generated Advertising 122

Search Engine Land

JANUARY 16, 2024

Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond. What is growth marketing? Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy.

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Martech

MAY 27, 2022

And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time. billion monthly active users in Q4, 2021, up from 381 million in 2019. The decline of third-party cookies.

Advertisers 122

Advertisers Advertising Transform Customer Acquisition 122

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hubspot Marketing

SEPTEMBER 26, 2023

Unlike a traditional product with a single purchase point, customers pay for SaaS solutions monthly or yearly. As a result, traditional and SaaS marketing have differing aims. A traditional marketing plan aims to convert prospects into buyers who purchase product(s) in a single transaction.

Marketing Plan 114

Marketing Plan Gen Z User-Generated Price 114

Rock Content

SEPTEMBER 12, 2023

Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. Here’s a closer look at what AI market research is all about and how you can make the most of it. What is Marketing Research? Let’s take a look.

Market Research 97

Market Research Marketers Marketing Traditional Marketing 97

Martech

OCTOBER 20, 2021

Nothing makes the case for a CDP like a complex web of streaming TV channels, especially if it’s serving different types of content to users in different regions, with different interests and speaking different languages. “The customer data platform starts to act as your marketing hub,” he said.

Transform 111

Transform User-Generated CRM Marketers 111

Set Up

SEPTEMBER 19, 2023

TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digital marketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).

Transform 59

Transform B2C Food Direct Mail 59

Sprout Social

JULY 12, 2023

Luckily, innovations in artificial intelligence (AI) like generative pre-trained models (GPT) and text analytics are transforming how customer care teams operate. Flexible and intuitive, AI chatbots are driven by NLP, natural language generation (NLG) and neural networks. Here is a closer look.

Customer 98

Customer Transform Health User-Generated 98

Use Insider

FEBRUARY 17, 2023

As you can see, Insider has collected tons of valuable data about the pages this user visited, their actions, and the product they visited last. To do this, their team (with the help of our Account Management experts) integrated a coupon code overlay for both web and mobile users. The attributes (colors, sizes, etc.)

eCommerce 52

eCommerce Price B2C Customer Journey 52

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Marketers panicked at the thought of losing open rates.

Email Marketing 117

Email Marketing eCommerce Analytics Traditional Marketing 117

Spiralytics

MAY 30, 2024

million social media users as of January 2024, making up 73.4% Further highlighting this digital immersion, Statista reports that internet users in the Philippines spent an average of 8.52 hours online per day during the third quarter of 2023. hours online per day during the third quarter of 2023. of the total population.

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Duct Tape Marketing

MARCH 2, 2023

I think that this idea has really taken on a life of its own recently, probably like so many things here in the beginning of 2023, very influenced by the pandemic. (02:01): Plus, HubSpot's user-friendly interface sets you up for success from day one so you can spend less time managing software and more time on what matters your customers.

CMO 98

CMO Marketing Strategy Customer Journey Marketers 98

Digital Marketer

MAY 19, 2023

Recession, War, & Economy Fears The US inflation rate is tap dancing at 4.93% (in May 2023), a subtle decline from last month’s 4.98% and a healthy decline from last year’s 8.26%. Worse, especially for marketers and businesses reliant on expendable income, is the Consumer Price Index (CPI). Not a single one had tried AI.

User-Generated 75

User-Generated Marketers Marketing Transform 75

Welcome Software

OCTOBER 26, 2023

But at the end of the day, emailing allows you to make things personal and generate valuable customer insights in ways other channels just can’t match What are the top 10 emerging trends in content marketing for 2023? Is AI set to take over your job in content marketing ? M ore personalized. More automated.

Content Marketing 52

Content Marketing User-Generated Affiliate Marketing Market Trends 52

Welcome Software

OCTOBER 26, 2023

But at the end of the day, emailing allows you to make things personal and generate valuable customer insights in ways other channels just can’t match What are the top 10 emerging trends in content marketing for 2023? Is AI set to take over your job in content marketing ? M ore personalized. More automated.

Content Marketing 40

Content Marketing User-Generated Affiliate Marketing Market Trends 40

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. Updated on October 26, 2023. that the SaaS market is estimated to reach $197.29 billion by the end of 2023 and $232.3 TABLE OF CONTENTS What is SaaS marketing? 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. Updated on October 24, 2023. that the SaaS market is estimated to reach $197.29 billion by the end of 2023 and $232.3 TABLE OF CONTENTS What is SaaS marketing? 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Emanuel P SEO Blog

MARCH 28, 2025

A recent study indicates that 85% of marketers believe AI will significantly transform content creation in the next five years as search engines become more sophisticated and user expectations rise, businesses face the challenge of adapting their SEO and content strategies to stay competitive. Every kind of marketing effort.

SEO 52

SEO Digital Marketing User-Generated Real Estate 52

Jeff Bullas

FEBRUARY 13, 2023

billion global internet users, and over 2.8 billion active social media users (related: marketing statistics ). Image Source: We Are Social Don’t forget that due to its gargantuan size, social media can provide you with more exposure and brand awareness than any other traditional marketing tool out there.

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

Hubspot Marketing

NOVEMBER 21, 2024

The latest data shows why: despite 2023 being a year filled with layoffs and budget cuts, video consumption has proved to be surprisingly immune to economic headwinds. According to HubSpot's 2023 Video Marketing Report , B2C brands using short-form video content see 30% higher engagement rates compared to traditional marketing methods.

Video Marketing 126

Video Marketing Marketing Strategy Transform B2C 126

illumin

DECEMBER 14, 2023

In-game advertising has existed for decades but very few marketers realize its potential or the value it can bring both brands and consumers. million video game users in the United States alone, representing a sizable untapped audience for most brands. In-game advertising is also a great way to collect user data.

Advertisers 52

Advertisers Advertising Manufacturing Transform 52

illumin

DECEMBER 14, 2023

In-game advertising has existed for decades but very few marketers realize its potential or the value it can bring both brands and consumers. million video game users in the United States alone, representing a sizable untapped audience for most brands. In-game advertising is also a great way to collect user data.

Advertisers 52

Advertisers Advertising Manufacturing Transform 52

illumin

JULY 23, 2024

Put simply, AR users can control their presence in the real world; VR users are controlled by the system. In addition, VR users typically require a headset device, but AR can be accessed with a smartphone or other digital devices. Users simply scan the marker with their mobile device to initiate the interactive experience.

Advertisers 104

Advertisers Advertising Shoppers Direct Mail 104