Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. Those days are gone, with new generations of shoppers looking for brands willing to interact with them in real-time.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hubspot Marketing

MAY 29, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 138

Whitepaper eBook User-Generated Marketing 138

Martech

SEPTEMBER 27, 2023

Our research, done In partnership with Ascend2, found marketers are using AI, and generative AI in particular, to help them do their jobs better. Cost might have been a factor for companies that don’t have the budget to deploy high-end AI-powered systems, but generative AI can deliver a lot either at no cost or a manageable one.

Email Marketing 133

Email Marketing Whitepaper Marketing Marketers 133

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. To help your company build practical and long-standing client retention strategies in 2023, here are some proven approaches to get started.

Whitepaper 122

Whitepaper Retail Traditional Marketing User-Generated 122

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. Are you aiming for increased brand awareness, lead generation, or sales growth? According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023.

Whitepaper 129

Whitepaper Key Performance Indicator eBook Direct Mail 129

Marketing Insider Group

OCTOBER 21, 2020

SEO is the process of optimizing your website and content for search engines or end users to find your company easily. billion email users by the end of 2023, email marketing is an excellent way for you to reach your target audience. The average user spends 3 hours a day on social media. Whitepapers or e-books.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership Marketing 145

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Here are five recommendations to consider when running Facebook and Instagram advertising campaigns in 2023. Keep your eye on these for 2023.

Advertisers 80

Advertisers Advertising Whitepaper B2C 80

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Generate 500 leads within the next month through influencer marketing campaigns.

Influencer Marketing 133

Influencer Marketing User-Generated Key Performance Indicator Analytics 133

Hubspot Marketing

SEPTEMBER 27, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 102

Whitepaper eBook User-Generated Marketing 102

Marketing Insider Group

MARCH 2, 2023

Google has said themselves that they’re looking for meaningful and intuitive user experiences while crawling pages to rank. One significant way to improve user experience is to prioritize interactivity. If you’re a company looking to boost your rankings and increase lead generation, “just-for-fun” animations aren’t your best bet.

Whitepaper 109

Whitepaper eBook Fashion User-Generated 109

Search Engine Land

MAY 30, 2023

SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. This includes users who: Conducted item searches. Form_submit : When the user submits a form.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Orbit Media Studios

SEPTEMBER 7, 2022

Navigation impacts lead generation through conversion rates and usability. Some menus are more difficult for users with disabilities. The navigation structure can make measuring user flows difficult. Whitepapers. People don’t go to websites looking for videos or whitepapers. Navigation impacts website updates.

Whitepaper 138

Whitepaper Analytics Real Estate User-Generated 138

Digital Marketer

AUGUST 9, 2023

This will drive traffic to your website where you can convert users into email subscribers and customers. To start, we add each other to our Partner pages (exchanging backlinks), we feature each other in our newsletters (brand awareness & lead generation), then we find other ways to send leads both ways on a quarterly basis.

Marketing Strategy 75

Marketing Strategy Whitepaper Fashion SEO 75

Rock Content

MARCH 28, 2023

As 2023 goes by, businesses across various industries are vying for the attention of an increasingly discerning and demanding consumer base. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. So get your notepad open and hop in with me! And you can do it too!

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Hubspot Marketing

MAY 26, 2023

In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Even if users make it to your landing page, it doesn't guarantee a conversion.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Search Engine Land

JUNE 21, 2024

In 2023, Google’s Gary Illyes stated that links are no longer the third most important Google ranking factor. Create linkable assets Develop valuable resources like infographics, whitepapers or interactive tools that naturally attract links. Here are three things to keep in mind when generating link-worthy AI content.

PR 93

PR Whitepaper User-Generated Entertainment 93

Internet Marketing Ninjas

OCTOBER 26, 2023

On one side, we have Google’s Search Generative Experience (SGE) and the new AI-powered Bing, both of which can generate answers to user queries that often don’t require a click: People can get the information they want without ever leaving Google or Bing. On the other side, we have ChatGPT and all of its generative AI cousins.

Whitepaper 82

Whitepaper User-Generated Fashion Retail 82

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

Whitepaper 109

Whitepaper Thought Leadership User-Generated Key Performance Indicator 109

Search Engine Land

JANUARY 16, 2024

Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond. Your most loyal customers (and the users they refer) provide better ROI than any other marketing channel. Activation : User experiences product or service. What is growth marketing?

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Hootsuite

JULY 13, 2023

Ultimately, any brand on social media is in the business of social media lead generation. You already know how helpful social media can be for brand awareness and engagement : today, we’re digging into just how marketers can use platforms like Facebook , Tiktok , Instagram , and LinkedIn to generate sales leads.

User-Generated 98

User-Generated Gen Z Analytics Shoppers 98

Unbounce

OCTOBER 15, 2024

/ Lead generation Lead generation for marketing agencies: 9 actionable strategies By Josh Gallant. In this article, we’re sharing 9 different agency-focused lead generation strategies you can experiment with, plus a few common mistakes to watch out for. Updated on October 15, 2024.

User-Generated 98

User-Generated Marketing Marketers CRM 98

Martech

JUNE 4, 2024

If you spend any amount of time among the B2B marketers on LinkedIn, you’re familiar with the arguments for and against lead generation and demand generation. Lead generation is a well-entrenched growth strategy, especially among the marketers at large enterprise organizations. Let’s start with demand generation.

eBook 124

eBook Education User-Generated Whitepaper 124

Martech

MAY 26, 2023

Take the 2023 MarTech Replacement Survey 2. Automated content generation We all know that content creation can be time-consuming. AI-powered content generation tools can automate repetitive tasks and save you precious time. AI can be your personalization ally by analyzing user behavior , browsing history and demographic data.

Transform 95

Transform Whitepaper User-Generated SEO 95

Exposure Ninja

JULY 5, 2023

We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Share your expertise through blog posts, whitepapers, webinars, or podcasts to build trust and credibility with your audience. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

TechWyse

MARCH 8, 2023

You need to change how you generate leads. Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion. Lead generation involves employing strategies to help you identify, engage and convert potential users interested in using your products and services.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Tiecas

MAY 17, 2024

Is it just for a “fresh look,” or do you need to address deeper issues like outdated messaging, poor user experience, or a lack of lead generation? Identifying Your Key User Personas Start by defining the different types of users who visit your website. Offer engineers whitepapers or downloadable CAD files.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Backlinko

APRIL 17, 2024

As of 2023, there are more than 180k SEO service providers in the US itself. These types of providers often work with a large volume of clients to generate more revenue and stay profitable. Service Providers That Can’t Prove Their Results Avoid SEO service providers that can’t prove the results they’ve generated for their clients.

SEO 117

SEO eCommerce PR Non-Profit 117

AWeber

AUGUST 22, 2023

54% of businesses plan on increasing their content marketing budgets in 2023. And only 7% more content marketers reported that their content marketing generated more leads than last year. Users on the free version won’t have priority access when demand is high. You can use it for idea generation. How do you stand out?

Price 98

Price eBook User-Generated SEO 98

Unbounce

MAY 13, 2024

Customer touchpoints throughout the user journey (the how) Alongside the messaging itself is how the messaging is presented. Examples would be an ebook, whitepaper, or webinar registration. If a test idea could generate huge returns on an important page, and is relatively easy to implement—it’ll score well.

Price 105

Price eCommerce Copywriting User-Generated 105

Unbounce

NOVEMBER 7, 2023

Updated on November 1, 2023. Landing pages strip away alllll the noise of a regular web page and focus on a single product, service, event, e-book, or white paper. Any friction will annoy users, and they most likely won’t return. 15 min read What is a WordPress landing page, exactly? And we’re sure you don’t want that.)

Whitepaper 52

Whitepaper SEO User-Generated Promotion 52

Unbounce

SEPTEMBER 19, 2023

Updated on September 20, 2023. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on. Everyone was looking at it in 2023, but some of the enthusiasm is kind of waning a little bit. For marketers or for business users.

Copywriting 93

Copywriting SEO Price User-Generated 93

Exposure Ninja

OCTOBER 17, 2023

You’ll be surprised to know that only 35% of marketers consider lead generation a top marketing priority. Actually, lead generation is a marketing fundamental. To target the right people, you need to know who your user personas are and what would entice them. Here are two potential user personas for scooter-strollers.

Whitepaper 52

Whitepaper Fashion Marketing Marketers 52

Exposure Ninja

DECEMBER 3, 2023

The Search Generative Experience , also known as SGE (neither of which are great names, if we’re being honest), will be an update to the way Google responds to people’s questions. Technically , this response is still made up of information taken from websites, but it doesn’t direct users to websites in the same way.

Whitepaper 52

Whitepaper User-Generated eBook SEO 52

Exposure Ninja

DECEMBER 3, 2023

The Search Generative Experience , also known as SGE (neither of which are great names, if we’re being honest), will be an update to the way Google responds to people’s questions. Technically , this response is still made up of information taken from websites, but it doesn’t direct users to websites in the same way.

Whitepaper 52

Whitepaper User-Generated eBook Digital Marketing 52

Unbounce

DECEMBER 18, 2024

Interest: Once potential customers are aware of your brand, the next step is to generate interest. Every change you make to your funnel and those customer touchpoints has the knock-on effect of enhancing the overall user experience (UX) for your customers. Theyre usually learning and self-educating at this point.

User-Generated 52

User-Generated Customer Journey Price eBook 52

Welcome Software

AUGUST 25, 2023

It’s a reflection of the times we live in: hyperconnectivity coupled with digital platforms that are unapologetically designed to addict their user base. And so, the verdict is clear: content marketers who don’t take advantage of AI-generated content tools to maintain velocity will trail the wake of those that do.

User-Generated 40

User-Generated Whitepaper SEO Content Marketing 40

Welcome Software

MARCH 11, 2022

Generate sales and revenue. Content in this bucket includes user-generated content, product reviews, customer interactions, shares, retweets, and more. In fact, eMarketer predicts TikTok will surpass Instagram in total Gen Z users in the U.S. by the end of 2021 and Snapchat by 2023. What are you hoping to achieve?

Management 52

Management Gen Z Whitepaper Content Marketing 52