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The greatest hits: Repurposing your best content for social media

Sprout Social

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. According to the 2024 Content Benchmarks Report , brands published 10 posts per day across social networks in 2023.

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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy.

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Top 3 priorities for your 2023 B2B marketing strategy

Martech

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. Website analytics do the same but provide insights into how users find, interact and take action on a company’s website.

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How to use landing page sales funnels to convert more visitors

Unbounce

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Content downloads : Offering ebooks, whitepapers, and other resources. Sales conversion : Turning leads, trial users, or freemium users into paying customers. March 14, 2024.

Price 111
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The future of the martech stack and marketing operations is ‘unstructured’

Martech

The impact and importance of unstructured data management is going to be my theme in 2025 because I believe generative AI will make this a pressing challenge. A frequently cited study by IDC and Box conducted in 2022 found 90% of the data generated by organizations is unstructured. There is so much to unpack on this single topic.

CRM 93
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Content Distribution Done Right: Tips and Tricks for 2023

Hootsuite

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Examples of earned content distribution can include: Mentions, shares, and user-generated content (UGC). Social media channels.

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11 Real Social Media Trends for 2023: What Insiders Won’t Tell You

Marketing Insider Group

Gone are the days of generic, one-size-fits-all content. The current expectation of users leans heavily towards authentic, community-driven campaigns. In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line.