Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 121

Gen Z Branding Millennials Entertainment 121

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 89

Gen Z Branding Retail Education 89

SmartBrief - Marketing

JUNE 2, 2025

Brands have begun to take advantage of AI agents, which are systems or programs designed to perform specific tasks and make decisions based on preset parameters. In the meantime graphic generative AI got better Click the image to check out Coca-Cola’s November 2024 AI-created “The Holiday Magic is coming” spot.

Gen Z 108

Gen Z Market Trends Affiliate Marketing Marketing 108

Sprout Social

NOVEMBER 4, 2024

According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions. This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration. Or something like that. And positive online buzz has premium payoffs.

Gen Z 120

Gen Z Millennials User-Generated Shoppers 120

Hubspot Marketing

NOVEMBER 26, 2024

Top 6 Social Media Marketing Challenges in 2024 1. Brands must ensure social is prioritized as a critical communication tool and provide their teams with the resources needed to produce creative, relevant, and authentic content.” Creating content that generates leads. Lead generation is also proving to be a hurdle in 2024.

Social Media Marketing 109

Social Media Marketing Gen Z Marketing Marketers 109

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Cross-Channel Integration With consumers engaging with brands across multiple platforms from social media to connected TVs and podcasts cross-channel marketing will be a must for agencies.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Search Engine Land

AUGUST 19, 2024

Some might say we have too much data to analyze today, but if you can ETL (Extract, Transform, and Load) all necessary details, the brand gains a true advantage. Brands will need to expand their creative across multiple agencies as the continual testing of content will help garner interest and conversion.

Advertising 102

Advertising Advertisers Gen Z Transform 102

illumin

JUNE 6, 2025

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. A survey by Gravity Research indicates that 39% of brand executives plan to reduce Pride-related marketing in 2025, a sharp increase from 9% in 2024, with none intending to increase spending.

Gen Z 87

Gen Z Branding Millennials Advertising 87

Martech

MARCH 24, 2025

According to the report, shoppers estimate 41% of their purchase volume will come from physical stores in 2026, down from 45% in 2024. Dig deeper: Salesforce Agentforce: What you need to know Loyalty programs and social shopping are hot Brand loyalty can be fleeting today, especially among younger shoppers. 27 through Dec.

Retail 112

Retail Gen Z Transform Shoppers 112

illumin

NOVEMBER 19, 2024

So, with the cost of living rising continually, can retailers still count on a booming 2024 holiday season? In its first holiday forecast of 2024, Deloitte predicts that holiday retail sales will increase between 2.3% Gen Z are hard to please Younger generations are usually a key demographic for retailers.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Hubspot Marketing

NOVEMBER 11, 2024

Each of these elements works together to make the Starbucks brand one of the most recognizable in the world. Table of Contents What are brand identity elements? Brand Identity Elements Brand elements are essential to your brand identity. Brand Identity Elements 1.

Branding 112

Branding Gen Z User-Generated Copywriting 112

Hubspot Marketing

SEPTEMBER 16, 2024

And what if I told you it wasn’t just meme pages, but some of Silicon Valley’s hottest startups and the world’s most iconic luxury brands are using memes to make millions, too? And it’s been used by the biggest brands in the world — from Duolingo to Porsche, Sony, and more. Of course you would! Know the problems. Embrace the cringe.

Gen Z 117

Gen Z Finance Marketing Marketers 117

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. of users into buyers in 2024. As of 2024, Facebook has 3.065 billion monthly active users.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands?

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Brands capitalizing on the success of exceptional athletes should acknowledge the broader cultural impact of women athletes on all of us.

Gen Z 118

Gen Z Fashion Entertainment Marketing 118

Martech

OCTOBER 31, 2024

Nor do they want to receive mail from the same brand every day. It’s not just the older generation either. consumers still send letters and packages with nearly half (48%) of Gen Z, teens and twenties, sending mail one to two times per month. “We use real customer data from brands,” said Ross.

Direct Mail 134

Direct Mail Retail Gen Z Marketing 134

Sprout Social

MAY 14, 2025

But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours. Per a 2024 Deloitte report , Australians predominantly use social media to browse feeds, watch videos and message with friends.

Gen Z 64

Gen Z Millennials User-Generated Entertainment 64

illumin

NOVEMBER 21, 2024

Looking for the biggest holiday shopping trends for 2024? Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Travel takes flight Travel is taking over holiday budgets in 2024.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Sprout Social

JULY 1, 2025

After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. We built the culture Gen Z now thrives in.” Dimperio is a Millennial herself, as well as a brand builder and digital native who helped define influencer culture.

Millennials 72

Millennials Gen Z Entertainment User-Generated 72

Buffer Marketing

JULY 22, 2024

In social media advertising, you create and run ads from your brand account.    You might use influencer-generated or user-generated content within your ads, but the ads are displayed from your own account (except in influencer whitelisting, where you run ads using a creator’s account).

Advertising 103

Advertising Advertisers Gen Z Social Media Marketing 103

Sprout Social

JUNE 24, 2025

That makes Snapchat a valuable avenue for building brand familiarity. Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Gen Z students from ages 13 to 27: 64% have made a purchase influenced by the app.

Gen Z 68

Gen Z Millennials User-Generated Advertising 68

Martech

NOVEMBER 8, 2024

For brand consideration, use video view campaigns. To engage and drive purchase consideration, opt for Demand Gen campaigns (previously video action campaigns, which will be phased out in Q2 2025 ). The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power.

Gen Z 127

Gen Z CRM Millennials B2C 127

Hootsuite

FEBRUARY 27, 2025

YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. In 2024, users around the world spent an average of 29 hours on the YouTube mobile app each month. YouTube stats for business Ready to build your brand on YouTube?

Gen Z 103

Gen Z User-Generated Marketing Marketers 103

Hubspot Marketing

DECEMBER 10, 2024

Table of Contents Why Startups Need SEO in 2024 Why AI Overviews and AI-Powered Search Engines Matter for SEO How to Do SEO for Startups Expert Startup SEO Tips Why Startups Need SEO in 2024 There are many reasons startups need SEO in 2024, but Ill share my top four. Source SEO increases your brand visibility.

SEO 135

SEO Gen Z Finance User-Generated 135

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. Check out their profiles, posts and engagement rates.

Gen Z 112

Gen Z Health Influencer Marketing Food 112

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. The Shein app was downloaded more than 260 million times in 2023 alone and Shein’s annual sales are forecasted to reach $50 billion in 2024.

Gen Z 105

Gen Z Fashion Millennials Retail 105

The Drum

JUNE 27, 2025

Here’s what brands can learn about keeping pace with their consumers. In 2024, global run club memberships surged by 59% (Strava, 2024), but this was driven by more than just a desire for fitness, health, or calorie-burn. Over half of gen Z join run clubs not for the miles, but to meet new people.

Gen Z 69

Gen Z Branding Health Marketing 69

Sprout Social

JULY 1, 2025

With nearly 9 million active Aussie users (including 38% of the population over 18), TikTok is one of the fastest-moving brand networks, but finding the right creators can be tricky. She gained popularity during the pandemic and was named TikTok Creator of the Year in 2024. You’re not alone. Here are key factors to consider: 1.

Branding 86

Branding Fashion Food Gen Z 86

illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. Goldman Sachs reports in its 2024 economic forecast that inflation is easing and consumer confidence is, slowly but surely, on the rise. Social commerce continues to grow Social commerce will grow in fall 2024.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Sprout Social

MARCH 27, 2025

Fortunately for influencers, creators and brands, that turned out to be completely wrong. Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. What is the creator economy?

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. As of the third quarter of 2024, 59.8% Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials.

Branding 78

Branding Gen Z Pharmaceutical Health 78

Sprout Social

OCTOBER 11, 2024

This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). Which expands the opportunities for brands and athletes alike. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy.

Transform 92

Transform Fashion Gen Z Food 92

Hubspot Marketing

JUNE 24, 2025

Here’s what’s at risk for brands with trend fatigue: Burnout. Brand erosion. When brands jump on every trend that comes along without considering whether it’s a good brand fit, they risk diluting their voice and weakening their message and trust. Trend fatigue isn’t just affecting brands and marketers.

Gen Z 76

Gen Z Branding Pharmaceutical Fashion 76

Buffer Marketing

APRIL 29, 2025

Keep your account on-brand, and feature products that people can buy from your website. Starting April 24, 2024 , US-based Instagram shops must set up Instagram Checkouts. Jewelry brand waekura uses cream, beige, and brown tones in all its posts. much of Europe, and Asia-Pacific). Use an Instagram business account.

Gen Z 115

Gen Z Influencer Marketing Manufacturing User-Generated 115

Martech

DECEMBER 18, 2024

Also, 23% engage with ad-based games or quizzes promoted by the brand. Gen Z consumers are 52% more likely to value QR codes and links for more information, according to the Samsung Ads study. For many mobile users, just seeing the brand or product name in a compelling ad gets them searching on their phones anyway.

Gen Z 102

Gen Z Shoppers eCommerce Advertisers 102

Sprout Social

FEBRUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Gen Z 69

Gen Z Branding Fashion Retail 69

Sprout Social

JANUARY 16, 2025

As Matthew Liotti, Brand Content Manager at Crayola, put it, We like to remind people were a 120-year-old brand thats still young and relevant. Its the place where Crayola can take the content our brand has always produced, and put a social-first, video-centric spin on it. We love to test and learnespecially with video.

Gen Z 86

Gen Z Key Performance Indicator PR Place 86