2024 CMO Influencer Marketing 
Martech
OCTOBER 8, 2024
When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. Top B2B challenges. Processing.
Hubspot Marketing
NOVEMBER 26, 2024
In fact, our latest social trends report shows that they’ve manifested into the biggest challenges social media marketers are facing this year. Top 6 Social Media Marketing Challenges in 2024 1. Here it is with the blanks filled in: “ Give me five blog post ideas about social media that would appeal to marketers in 2024.”
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Martech
SEPTEMBER 24, 2024
This will affect sales and revenue and hurt the downstream effect of email marketing — capturing customers’ data and using it to market to them in highly relevant and convertible ways. The average marketing budget is 7.7% Well, smart CMO, what would happen to your email revenue if you did invest?
Hubspot Marketing
NOVEMBER 18, 2024
As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn't seen or read about the hype around influencer power, right? percent) Instagram (46.7
Hootsuite
OCTOBER 2, 2024
A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.
Martech
NOVEMBER 13, 2024
Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions.
Sprout Social
JANUARY 30, 2025
To keep up with Andr, follow her on LinkedIn, find her on stage at a marketing event near you and listen to her full episode of Social Creatures for more advice on building a social-first legacy brand. Her approach to social-first marketing helped her earn a 2024 Adweek Marketing Vanguard Award.
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