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22 must-have reports for measuring CRM health

Martech

Even the best CRM is nearly useless without clean data. By setting up a “CRM data health” dashboard with these essential reports, you can easily spot and fix issues in your setup, reducing the risk of a time-intensive cleanup down the road (and plugging the holes of any potential revenue leaks).

Health 122
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Digital asset management and content management systems: Best of the MarTechBot

Martech

Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). Consistent branding: By using a DAM to manage digital assets, organizations can ensure that all content published through the CMS adheres to brand guidelines. Here’s something somebody asked me!

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The 14 HubSpot updates from October 2024 you don’t want to miss

Martech

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Updated CRM object merge behavior to be aware of.

CRM 116
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What Does Marketing Management Software Do & When Do You Need It?

Marketing Insider Group

These areas are where marketing management software can help. In short, marketing management software is a powerful tool that enhances your marketing efforts. Image Source The global digital marketing spend could eclipse $665 billion in 2024, and the most successful companies will find ways to get the most bang for their buck.

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The Role of Reporting & Analytics in Modern CRM Systems

Marketing Insider Group

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes. What is CRM Reporting?

CRM 113
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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Let’s take a look at some of the best (free and paid) options for 2024. The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages.

Analytics 118
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HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more

Martech

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. Instead, managers and their teams can quickly build context, allowing them to make informed decisions faster.

CRM 114