Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. In the realm of digital marketing , stagnation is not an option. In the realm of digital marketing , stagnation is not an option.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Rock Content

OCTOBER 20, 2023

It has been a few years since influencers gained the spotlight in Digital Marketing. Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. We’ll talk about the following topics: What is Influencer Marketing?

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 98

Gen Z Affiliate Marketing Influencer Marketing User-Generated 98

Digital Marketer

MARCH 20, 2024

The digital marketing software market is valued at $60.3 With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task. of digital marketers today, as revealed in a survey conducted by Influencer Marketing Hub. over the next decade.

Digital Marketing 103

Digital Marketing Social Media Marketing Price User-Generated 103

Rock Content

AUGUST 14, 2023

As much as it is already a well-established tactic within a Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. What Is Influencer Marketing? million followers.

Influencer Marketing 98

Influencer Marketing Fashion Promotion Marketing 98

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

User-Generated 141

User-Generated Marketing Marketers Advertising 141

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

Hootsuite

NOVEMBER 7, 2024

Source: Hootsuite Social Media Consumer Report How to build brand loyalty through digital marketing As you saw in the brand loyalty pyramid, customers become truly passionate about and loyal to a brand when they feel like they have a relationship with that brand. Yes, you’re a brand, and you’ll want to post some promotional content.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Welcome Software

OCTOBER 2, 2024

Manufacturers often rely on distributors for marketing, but MasterB2B’s ‘2024 State of B2B eCommerce’ report reveals that 33% of buyers start their research on brand manufacturers’ websites, compared to only 14% on distributor sites.

Manufacturing 87

Manufacturing eCommerce Price CRM 87

Buffer Marketing

JULY 24, 2024

💡 Related reading : 6 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer 5: Use AI to refine your social media captions AI is a big part of work today everywhere and the digital marketing world is no exception. Social media automation tools I’d recommend for this task : ChatGPT , Buffer.

Social Media Marketing 115

Social Media Marketing User-Generated Influencer Marketing Management 115

Sprout Social

JANUARY 30, 2025

Her approach to social-first marketing helped her earn a 2024 Adweek Marketing Vanguard Award. She regularly shares highlights from her teams latest marketing campaigns on LinkedInfrom IRL events to billboard campaigns to influencer partnerships.

CMO 104

CMO Gen Z Thought Leadership Entertainment 104

Martech

FEBRUARY 22, 2024

Fast forward from 2017 to 2024: GDPR, CCPA and a rapidly growing patchwork of state-determined policies influence data residency, accessibility and proper usage. Signal loss from third-party cookie deprecation is a growing threat to the marketing team’s ability to manage and measure their campaigns. My how things have changed.

User-Generated 112

User-Generated Transform Analytics CMO 112

Hubspot Marketing

APRIL 9, 2024

As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. In 2024, advertisers will need to stay on top of trends, or their ad money won’t go as far. Check out this blog on AI in Digital Marketing for more information.

Advertising 104

Advertising Advertisers PR Millennials 104

Sachs Marketing Group

DECEMBER 1, 2023

As we get closer to 2024, small business marketing has evolved into a dynamic and challenging arena. Today’s businesses face the dual task of staying ahead in the digital marketing curve while maintaining an authentic connection with their audience. Here are ten actionable tips for small business marketing in 2024.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers SEO 97

Rock Content

MARCH 19, 2024

Here are some suggestions that work well when backed by solid data: Case studies are a perfect fit for B2B marketing, as they’re inherently data-based. Content marketing is an essential part of any modern digital marketing campaign, but quality content that’s helpful, informative, data-backed, and convincing is crucial in the B2B sector.

Whitepaper 98

Whitepaper Marketing Marketers eBook 98

Rock Content

APRIL 12, 2024

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era.

Influencer Marketing 98

Influencer Marketing Marketing Marketers SEO 98

Hubspot Marketing

APRIL 23, 2025

Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. billion in 2024. Boosts visibility and referrals.

PR 98

PR User-Generated Transform Thought Leadership 98

Digital Marketer

MARCH 1, 2024

Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. Content Marketing 7.5 Want to get certified in Content Marketing? And 2024 is a tech-savvy era. Email Marketing Don’t shun email marketing just because it has been around for quite some time now.

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

Vertical Response

MARCH 22, 2024

This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. Prepare to find your niche in the digital marketplace and kickstart your venture with clarity and strategy. oSeeking a profitable business idea online?

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Digital Marketer

APRIL 18, 2024

As we march closer to the 2024 U.S. presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. Election years have always posed unique challenges for advertisers, but the growing dominance of digital media has made the impact more profound than ever before.

Advertising 94

Advertising Advertisers Influencer Marketing Branding 94

Customers.ai

DECEMBER 12, 2023

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. VSL’s ability to understand and mimic human language allows marketers to produce truly high-quality content.

eCommerce 106

eCommerce PR User-Generated Marketing 106

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. So, grab your coffee, and let’s break down the marketing playbook for 2024. Well, the time has finally come.

User-Generated 84

User-Generated Marketing Marketers Analytics 84

Vertical Response

AUGUST 25, 2024

Using demographic, behavioral, website, and transactional data enhances retargeting campaigns, allowing for more relevant and compelling marketing messages. Partner with Influencers for Holiday Promotions Collaborating with social media influencers during the holidays can significantly raise brand awareness and reach potential customers.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Sprout Social

MAY 30, 2024

According to the Sprout Social Q3 Pulse Survey, 80% of marketers agree influencers are an essential part of their strategy. That doesn’t mean everyone has mastered influencer marketing. You’ll also find out what types of influencer partnerships are your best bet and how to fine-tune them.

Price 133

Price Influencer Marketing Affiliate Marketing User-Generated 133

Customers.ai

FEBRUARY 7, 2024

Aslam’s expertise isn’t just limited to Google Ads; he’s a digital marketing virtuoso, having co-founded Driven Mastermind and Nido Marketing, and co-authored “You vs Google,” a number one Amazon bestseller.

Transform 86

Transform eCommerce Non-Profit Advertising 86

Hootsuite

APRIL 22, 2025

Specific types of Facebook marketing for businesses include: Organic Facebook post content (e.g., One way I keep things exciting on Facebook in 2024 is by using interactive content like live videos, polls, and quizzes. Abhishek Joshi, Digital Marketer, Dog with Blog Imagine your Facebook page is a living room.

Gen Z 89

Gen Z User-Generated Marketing Marketers 89

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. To illustrate, Statista finds that marketers in the United States spent a whopping $1.73 billion by 2024.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Spiralytics

APRIL 23, 2023

This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Sprout Social

FEBRUARY 22, 2022

Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. Around 8 in 10 businesses anticipate selling products or services via social media platforms by 2024. Social shopping links the online culture and e-commerce worlds—and it’s not going anywhere. Checkout gets easier. “We

Shoppers 136

Shoppers Retail Shipping Digital Marketing 136

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. That doesnt mean just saying youre the best.

Transform 85

Transform Marketing Marketers Gen Z 85

Hootsuite

OCTOBER 18, 2024

Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. These goals should align with your business’s larger digital marketing strategy. Grab your free social marketing strategy template below!

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

SmartBrief - Marketing

JANUARY 23, 2024

billion in 2024. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. This blog post discusses the benefits, challenges and strategies marketers can utilize to harness the power of CTV advertising. Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5

Shoppers 105

Shoppers Customer loyalty Advertising Advertisers 105

Martech

FEBRUARY 24, 2022

According to Statista.com , there are already 1 billion active AR users worldwide, and the number will almost double by 2024. As marketers continue to break through the noise facing consumers 24/7, understanding and embracing new immersive technologies can be an effective way to engage and delight audiences. Processing.Please wait.

Marketing 134

Marketing Marketers Communications CMO 134

Spiralytics

MARCH 13, 2024

We’ve ranked them according to their subscriber count from 2020 to 2024. Top 20 Most Subscribed YouTube Vloggers in the Philippines (2024) When it comes to digital marketing , Filipino YouTubers can be an ace up your sleeve. Rank Channel Subscriber Count 1 Raffy Tulfo In Action (@RaffyTulfoInAction) 27.3

Entertainment 52

Entertainment Health Energy Transform 52

Set Up

FEBRUARY 6, 2024

Benari: In tech marketing, we often seek inspiration from various sectors, such as the fashion industry's influencer marketing and visual storytelling to create compelling narratives. TLDR: Marketers are struggling to prove their value when many marketing efforts are harder to track.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Hubspot Marketing

MAY 31, 2024

When to Use Native Advertising There are several situations where you should consider making native ads part of your marketing mix. Display advertising is the traditional method of digital marketing where ads display on a sidebar, banner, or pop-up of a website or platform. billion 25-34 * Source: Demandsage 4.

Advertising 106

Advertising Advertisers Gen Z Inbound Marketing 106

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. The synergy of these types of digital marketing components is a powerful force.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86