Sprout Social

JANUARY 30, 2025

Weve curated a list of 11 marketing leaders charging toward a new age of businessone with social positioned firmly at the center. Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy.

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

Rock Content

APRIL 12, 2024

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era.

Influencer Marketing 98

Influencer Marketing Marketers Marketing SEO 98

Sprout Social

JUNE 11, 2025

Influencer marketing is a proven driver of social media growth. As a brand, capitalizing on that connection means developing a well-planned approach. Yet, critical steps in the planning phase—navigating rates, pricing structures and influencer marketing campaign details—often leave brands unsure where to begin.

Influencer Marketing 59

Influencer Marketing Price Key Performance Indicator Thought Leadership 59

Hubspot Marketing

APRIL 9, 2024

As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. In 2024, advertisers will need to stay on top of trends, or their ad money won’t go as far. In 2024, a deep understanding of social media buying is vital for getting a good ad ROI.

Advertisers 103

Advertisers Advertising PR Millennials 103

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 134

Influencer Marketing Health Transform Marketers 134

Hubspot Marketing

JANUARY 22, 2024

Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. If you've always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Let's dive in.

eCommerce 136

eCommerce Marketers Marketing Influencer Marketing 136

SocialPilot

JANUARY 16, 2024

And yes, these are fresh out of the oven for 2024. Global ad spending in the social media advertising market is expected to reach $219.8 billion in 2024. Ad spending in the social media advertising market in the US is expected to reach $76.40 billion in 2024, making it the largest in expenditure. billion and $9.7

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

SocialPilot

SEPTEMBER 5, 2024

We have bought the secret strategies they have implemented in their social media marketing plans to gain success. Here are 7 tried and tested ways to promote your travel agency on social media, which are guaranteed to convert wanderlust into real travel plans.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Vertical Response

MARCH 22, 2024

This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. From e-commerce platforms to digital marketing consultancies, the online business world is a spectrum of opportunities. oSeeking a profitable business idea online?

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. 25% of marketers planned to use interviews for the first time in 2023. Things like podcasts, virtual events, SMS marketing, SEO, and direct mail did well.

Direct Mail 115

Direct Mail Marketers Marketing Social Media Marketing 115

Vertical Response

AUGUST 25, 2024

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. 89% of marketers agree that influencer marketing positively impacts brand awareness.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Hubspot Marketing

MAY 30, 2023

So what are local marketers planning to do if the app is fully banned nationwide? Tourism marketers in states where TikTok usage has already been banned or limited (such as Montana and Virginia) have pivoted to share short-form video content on Instagram Reels and YouTube Shorts instead.

Customer Acquisition 127

Customer Acquisition Influencer Marketing Promotion Advertisers 127

Hootsuite

OCTOBER 18, 2024

Social media goals should align with your overall marketing objectives. Start developing a successful social media marketing plan by writing down at least three goals for social media. If they’re using influencer marketing, how much engagement do those campaigns earn them? Download now What’s next?

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Buffer Marketing

APRIL 3, 2024

You may also have heard that it’s the most popular influencer marketing platform for millennials, according to a 2024 report. However, with the right social media marketing strategy and some consistency, even new Facebook Pages and profiles can grow their follower count in 2024. 

User-Generated 131

User-Generated Social Media Marketing Millennials Analytics 131

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Fast forward to 2024, people are at work. Consider influencer marketing. Influencer marketing isn’t just for those in the fashion, beauty, and lifestyle industry. Making them a part of your marketing plan will be a plus.

Marketers 126

Marketers Marketing User-Generated Promotion 126

Unbounce

OCTOBER 24, 2023

that the SaaS market is estimated to reach $197.29 billion by 2024. TABLE OF CONTENTS What is SaaS marketing? SaaS marketing challenges How to create an effective SaaS marketing strategy Choose the best inbound marketing channels Now that you’ve got the traffic, what’s next? billion-dollar industry.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Unbounce

OCTOBER 24, 2023

that the SaaS market is estimated to reach $197.29 billion by 2024. TABLE OF CONTENTS What is SaaS marketing? SaaS marketing challenges How to create an effective SaaS marketing strategy Choose the best inbound marketing channels Now that you’ve got the traffic, what’s next? billion-dollar industry.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Hubspot Marketing

APRIL 5, 2024

Although it’s become the new gold, a whopping third of B2B marketers don’t have data that’s good enough, while a fourth has the data but doesn’t know how to turn it into something usable. So, in 2024, data makes all the difference. That’s especially true when B2B marketing stats keep showcasing the changing nature of the industry.

B2C 136

B2C SEO Transform Marketers 136

Search Engine Land

JULY 1, 2024

You’re missing out if you aren’t considering social platforms as search engines in 2024 and beyond. TikTok Any good SEO has picked up on TikTok’s influence on search demand. Influencer marketing can also be a game-changer for your SEO strategy. People see things on TikTok that lead them to deeper searches on Google.

SEO 106

SEO PR User-Generated Shoppers 106