Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines.

Gen Z

Buffer Marketing

NOVEMBER 14, 2024

No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. ⚡ Pro-tip: Use brand-specific hashtags to collate all user-generated content (UGC) about your small business in a single place.

Social Media Marketing

Hubspot Marketing

FEBRUARY 10, 2025

Whether we admit it or not, no one is immune to the power of influence. Thats why B2B influencer marketing is nothing to scoff at. Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. Table of Contents What is B2B influencer marketing?

Influencer Marketing

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands. Most brands dont have a dedicated influencer marketing team.

Influencer Marketing

Hubspot Marketing

SEPTEMBER 9, 2024

Note: Many of these trends are pulled from HubSpot’s 2024 Consumer Trends Report, based on our survey of over 700 US consumers. Gen Alpha Content Consumption Habits ​​ Members of Gen Alpha (born between 2012 and 2024) may not be buyers right now, but they are big consumers. What can you do as a marketer?

Gen Z

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility.

Gen Z

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach.

Influencer Marketing

Martech

SEPTEMBER 24, 2024

This will affect sales and revenue and hurt the downstream effect of email marketing — capturing customers’ data and using it to market to them in highly relevant and convertible ways. The average marketing budget is 7.7% of total revenue, down from a high of 11% in 2020 and 9.1%

CMO

Hootsuite

OCTOBER 16, 2024

. #1 for TikTok marketing Schedule TikToks, answer comments, and show off your results in beautiful reports. Start free 30-day trial The best social media analytics tools for 2024 Ready to give your TikTok strategy the TLC it deserves? Introducing some of the best (free and paid) TikTok analytics tools of 2024. Drumroll, please.

Analytics

Sprout Social

OCTOBER 11, 2024

Some of the most celebrated campaigns of 2024 feature athletes from women’s leagues, para athletes and up-and-coming players. After the introduction of NIL and sponsorship deals, college athletes were thrown into the world of influencer marketing. They are athletes and students first, not influencers.

Transform

Hootsuite

FEBRUARY 27, 2025

What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. Its parent company, Google, of course.

Gen Z

Sprout Social

FEBRUARY 26, 2025

The contracting phase of an influencer marketing partnership might not be the most exciting step, but its essential for setting expectations and protecting both parties. A well-structured, flexible influencer contract template can cut through the friction, ensuring smoother negotiations without endless legal back-and-forth.

Affiliate Marketing

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z

Sprout Social

MAY 22, 2025

During the 2024 Summer Olympics, their team shared the story of Boban event volunteer who sprang into action to collect swimmers lost caps during a break in the womens 100-meter breaststroke. For example, we learned through social listening that one of the emerging ways organizations were asking people to give in 2024 was organ donation.

Social Media Marketing

Sprout Social

APRIL 29, 2025

According to The 2024 Social Media Content Strategy Repor t, 66% of consumers say short-form videos are the most engaging type of in-feed content. And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy.

Thought Leadership

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? Consumers are certainly in favor of cookieless approaches, so will Google’s decision to stick with their old but trusted targeting methods influence marketers? But while Google yoyoed through 2024, marketers kept course.

Advertising

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. Enter 2024, and the need for tools like Sprout’s social listening suite has become more pressing than ever. Try your hand at social advertising.

Retail

Sprout Social

DECEMBER 16, 2024

With AI seamlessly embedded across our entire platform, we transform social marketers ability to work smarter, unlock creativity and increase social medias business impact exponentially. Consumers say companies should make personalized customer service their #1 social media priority in 2025, per a Q4 2024 Sprout Pulse Survey.

Product

Hubspot Marketing

NOVEMBER 4, 2024

Table of Contents Are Instagram Shopping tools effective in 2024? How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? Should you use Instagram Shopping for your business? I share 17 tips in this article.

Product

Sprout Social

SEPTEMBER 18, 2024

Set yourself up for success by getting the right documentation in place and creating ways to align your team. 8 tips to ace global social media marketing Define your global strategy by following these eight stages. In 2024, Facebook is the most popular social media platform in most countries.

Social Media Marketing

Buffer Marketing

APRIL 29, 2025

Starting April 24, 2024 , US-based Instagram shops must set up Instagram Checkouts. If you’re using an Instagram business account, you can use Buffer’s engagement features to keep all your comments in one place. Partner with influencers Gen Z is changing how people discover new brands and products. Buffer can help.

Gen Z

Sprout Social

JANUARY 27, 2025

Its often the first place a customer will look for information about your business. But its also the first place theyll go to ask questions, get help and offer you feedback. Enter 2024, and the need for tools like Sprouts social listening suite has become more pressing than ever. Try your hand at social advertising.

Retail

Hootsuite

OCTOBER 2, 2024

Increased productivity is a great place to start. How much budget you allocate to influencer marketing will depend on the type of partnership with the influencer, the size of their following, and the campaign you’re running (format, channels, goals, etc.). Don’t go overboard here. for B2B brands, 7.9% for B2C brands.

B2C

Sprout Social

JULY 1, 2025

Digging deeper into how they use certain platforms, Millennials report TikTok is their favorite channel to turn to for social commerce, closely followed by Facebook and Instagram, according to the Q4 2024 Sprout Pulse Survey. What brand content do Millennials engage with? What brand content do Millennials engage with?

Millennials

SocialPilot

SEPTEMBER 5, 2024

Source Each social media platform offers unique opportunities to connect with different target audiences, but the right one can significantly enhance your marketing impact. The most popular social media networks for the travel business in 2024 are: Facebook Often overlooked by new brands, Facebook remains a key player for travel agencies.

Promotion

Sprout Social

MARCH 13, 2025

Heres a quick snapshot: As of January 2024, there are approximately 20.8 Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. But what are people doing online?

Gen Z

Buffer Marketing

FEBRUARY 6, 2025

For instance, YNAB created a video about sticking to a no buy year in 2025 that can only be relevant during the end of 2024. Image Source You can choose where to place your ad — in-feed, at the top of your target audience’s For You Page (top view), etc. You need to spend at least $20 on every ad group in your campaign.

SEO

SocialPilot

JANUARY 16, 2025

Embed Social Media Links and Feeds on Your Website : Place social media icons (linked to your accounts) in your websites header, footer, or contact page. This practice can be beneficial when these sharing buttons are placed strategically on the website, like blogs. 69% of consumers trust the influencer recommendations over the brand.

SEO

Hootsuite

NOVEMBER 7, 2024

A tool like Hootsuite Social Advertising allows you to use advanced targeting while managing ad spend and performance across platforms alongside your organic content, all in one place. It’s one of the few places where customers can directly reach out and ask for what they want. Honestly, we’ve lost count.

Branding

Sprout Social

JANUARY 27, 2025

Ive watched it evolve from a place where users poked their friends and posted #TBT photos to a connective tissue that drives international culture. Socials influence on global affairs and national elections is proof of just how deeply ingrained it is in our world. Ive been working in social media since its inception.

Communications

Sprout Social

JULY 18, 2025

Australians’ online BFCM spending reached a record high of in 2024—up 10% YOY. In 2024, Americans’ online BFCM spending hit US$10.8 School, university and TAFE schedules also heavily influence consumer behaviour in Australia. Australians’ 2024 back-to-school spending totalled at an estimated AU$2.5

Retail

Buffer Marketing

JULY 31, 2024

This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. 😉) But there are also more niche newsletters like Lia Haberman’s ICYMI for influencer marketing information and The Publish Press’s newsletter if you’re into the creator economy.

User-Generated

Hootsuite

APRIL 22, 2025

Specific types of Facebook marketing for businesses include: Organic Facebook post content (e.g., Start free 30-day trial How to set up Facebook for business To start marketing on Facebook, you need to set up a Facebook Page. Make Facebook marketing easier by managing everything you do on social mediafor all your platformsin one place.

Gen Z

Hootsuite

OCTOBER 18, 2024

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. If they’re using influencer marketing, how much engagement do those campaigns earn them?

Social Media Marketing

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. While its well-established that influencers increase awareness, a Q1 2025 Sprout Pulse Survey also found that social teams say influencer marketing drives revenue.

Health

Sprout Social

JULY 31, 2025

The pivotal role of social media in direct-to-consumer marketing Social media is no longer just a marketing channel for DTC brands. In a Q4 2024 Sprout Social Pulse Survey, 89% of respondents said a brand’s social media content impacts their purchasing decisions.

Gen Z