Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data.

Social Media Marketing 70

Social Media Marketing Transform User-Generated Marketing 70

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde.

Social Media Marketing 128

Social Media Marketing User-Generated Education Customer 128

Hubspot Marketing

JULY 12, 2024

If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist. My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. Still not convinced?

Management 113

Management User-Generated Entertainment Social Media Marketing 113

Hootsuite

SEPTEMBER 18, 2024

Here are the industry averages across all major social networks as of September 2024: Instagram: 5% Facebook: 3.6% What should financial institutions post on social media? Different social networks offer different content formats — but how do you decide which should dominate your content mix?

User-Generated 116

User-Generated Social Media Marketing Communications Management 116

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2024. What are social media analytics tools?

Analytics 118

Analytics Price PR CRM 118

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 123

Branding Social Media Marketing User-Generated Advertising 123

Hootsuite

SEPTEMBER 11, 2024

This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. Keep reading for fresh 2024 benchmarks for the healthcare, pharma, and biotech industries that will help you understand how your social results stack up right now. Instagram: 5% X (Twitter): 3.4%

User-Generated 112

User-Generated Social Media Marketing Analytics Management 112

Hubspot Marketing

JULY 15, 2024

As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy. Fortunately, I have years of experience in both and can give some advice based on what I learned working in-house and later for an outsourced marketing firm.

Management 112

Management Social Media Marketing Communications Place 112

Hootsuite

SEPTEMBER 16, 2024

That’s where social media benchmarks come into play. Keep reading for fresh 2024 benchmarks for the education sector that will help you put your results in perspective. Psst: Once you grab your benchmarks, head to our guide to using social media for marketing in education to find out how to action these insights. #1

Education 106

Education User-Generated Social Media Marketing Analytics 106

SocialPilot

JULY 24, 2024

16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. However, there are always some key metrics that all social media marketers and businesses keep track of. Be sure to check it often.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

SocialPilot

DECEMBER 23, 2024

2024 was a year of solving real problems, making bold moves, and, honestly, having a bit of fun along the way. SocialPilot Reviews: Simplifying Reputation, Amplifying Impact SocialPilot marked a monumental launch in 2024 with the new SocialPilot Reviews, redefining how businesses manage and generate online reviews.

User-Generated 100

User-Generated Analytics Management Branding 100

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy Having a clear idea of where Instagram fits into your overall   social media marketing strategy  will not only give you positive business results but also steer you in a laser-focused direction on what to post on Instagram.But how do you create an Instagram growth strategy?

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. LinkedIn – Networking and B2B Marketing LinkedIn stands out as the premier platform for networking and B2B marketing.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. How does social media advertising fit into social media marketing?

Advertising 103

Advertising Advertisers Gen Z Social Media Marketing 103

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. ” SocialPilot Marketing Team.

Social Media Marketing 76

Social Media Marketing User-Generated Marketing Marketers 76

Buffer Marketing

SEPTEMBER 18, 2024

  Experiment with different times After you’ve studied your target audience’s schedule and nailed down a few options for posting, it’s time to put your social media management research into action and see whether these times work. 

Analytics 115

Analytics Social Media Marketing Health Succession Planning 115

Hubspot Marketing

JANUARY 8, 2025

So, its no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former social media manager), Ive got you covered. Table of Contents What is a social media budget? Know your audiences social media habits.

Social Media Marketing 129

Social Media Marketing CMO Finance Management 129

Sprout Social

MAY 1, 2025

But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. We also explain Sprouts role as a LinkedIn marketing tool and how to use it to the fullest.

Management 101

Management B2C User-Generated Communications 101

Buffer Marketing

SEPTEMBER 23, 2024

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.  Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.

Analytics 115

Analytics User-Generated Social Media Marketing Education 115

Buffer Marketing

SEPTEMBER 16, 2024

The social network currently has a staggering 3 billion active users — so almost a third of the world population has a Facebook account they use regularly.  Pinpointing times that your audience is more likely to be active and engaging is an important part of social media management.

User-Generated 117

User-Generated Analytics Social Media Marketing Place 117

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)?

Social Media Marketing 115

Social Media Marketing User-Generated Influencer Marketing Management 115

Hootsuite

NOVEMBER 28, 2024

Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025?

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

SocialPilot

SEPTEMBER 5, 2024

All this proves that social media demands a lot more than mere participation. SocialPilot is the social media management partner for several travel agencies and businesses. Many of our users have enjoyed immense bookings by prompting their travel agencies on social media the right way.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Social Media Examiner

JANUARY 2, 2024

. #1: Instagram Live Video Live Producer All Instagram professional account holders can access Live Producer, allowing them to go live using third-party streaming […] The post Instagram Updates: Stories Tools, Engagement Management, 2024 Content Trends, and More appeared first on Social Media Examiner.

Management 145

Management Social Media Marketing Marketers Marketing 145

Hootsuite

APRIL 9, 2025

Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025. TikTok dominates social commerce , converting 43.8% of users into buyers in 2024. Global social media usage statistics 1. Source: Statista 6. 54% of U.S. 63% of U.S.

Gen Z 110

Gen Z Social Media Marketing User-Generated Millennials 110

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI. The simple answer is that it depends.

User-Generated 134

User-Generated Social Media Marketing Marketing Marketers 134

Hootsuite

JANUARY 31, 2025

2024 was a big year for new and emerging artists and it wasnt without controversy. I say this as someone who was out on the streets doing Thumbs promo in 2016: it is hilarious that Sabrina Carpenter got a Best New Artist nomination in 2024. cumulative engagement in 2024. Who was social medias Best New Artist?

User-Generated 105

User-Generated Social Media Marketing Management Branding 105

Hootsuite

OCTOBER 2, 2024

Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. Social media is fast-moving, and you’ll want the flexibility to pivot when necessary. What is a social media budget?

B2C 114

B2C CMO Copywriting Analytics 114

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain.

Social Media Marketing 94

Social Media Marketing Marketing Strategy Marketing Marketers 94

Martech

JANUARY 16, 2025

In 2024, Uber and Spotify reported their first-ever profitable years, and Lyft had two profitable quarters. Spotify went positive thanks to laying off 2,000 people and cutting its marketing budget. Ardis Technologies included Axle AI Media Asset Management with its DDP storage system. launched Simpli.fi

Non-Profit 120

Non-Profit Direct Mail eCommerce User-Generated 120

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 The post Navigating social media marketing in an election year appeared first on Sprout Social.

Social Media Marketing 137

Social Media Marketing Gen Z Health Marketing 137

Sprout Social

MAY 1, 2025

But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. We also explain Sprouts role as a LinkedIn marketing tool and how to use it to the fullest.

Management 74

Management B2C User-Generated Communications 74

Hootsuite

OCTOBER 16, 2024

A worthy TikTok analytics tool will provide personalized recommendations — like your best time to post — to streamline your marketing goals. All-in-one social media capabilities What’s better than a top-notch TikTok analytics tool? A platform that provides end-to-end social media management services.

Analytics 114

Analytics Price Management PR 114

Hootsuite

OCTOBER 9, 2024

The key: Social media listening (keep reading). How do social listening and customer advocacy work together? In 2024, social media platforms are the place for consumers to voice their opinions and influence others. 1 Easy Social Listening Brand mentions, trending topics, and sentiment at your fingertips.

Customer 112

Customer Food Transform User-Generated 112

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The global social commerce sector is growing at a 13.7%

Gen Z 86

Gen Z Social Media Marketing Transform Marketing 86

Sprout Social

SEPTEMBER 19, 2024

The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting.

Influencer Marketing 130

Influencer Marketing Key Performance Indicator Transform Marketing 130

Martech

JANUARY 15, 2025

This creates an opportunity for marketers to boost customer service on social in the new year. Social media will dominate the customer service game, said Scott Morris, Chief Marketing Officer of Sprout Social. For users, Bluesky will be the space where algorithms dont dictate what they see, Romero said.

Gen Z 120

Gen Z Whitepaper Social Media Marketing User-Generated 120