Set Up

JANUARY 21, 2025

While our previous blogs recapping the Marketing Relationship Survey highlight key communication tactics and needs to sustain and improve the Agency-Client relationships, today were simply asking: What kind of work is getting noticed and needed by Clients, and what should Agencies prioritize?

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Vertical Response

MARCH 22, 2024

This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Buffer Marketing

APRIL 18, 2024

In this article, we've curated the top five graphic design trends for social media branding in 2024. This 2024 trend will be a particularly good fit for the social media branding of creative agencies and studios, artisanal and craft businesses, and wellness and lifestyle brands, NGOs, food and beverage brands.

Gen Z 128

Gen Z Branding Food Transform 128

Martech

JUNE 24, 2024

Prompt: How does digital experience transformation connect to strategic capabilities? Answer: Digital experience transformation is closely connected to strategic capabilities within an organization. When it comes to digital experience transformation, strategic capabilities play a crucial role in driving success.

Transform 109

Transform CMO Key Performance Indicator Customer loyalty 109

Rock Content

DECEMBER 16, 2023

Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond. As marketing professionals everywhere continue to process all the recent sweeping changes across the digital landscape, one thing remains certain – the continued significance of content marketing. Here are some key examples.

Market Trends 96

Market Trends Content Marketing Marketing Marketers 96

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 134

Influencer Marketing Health Transform Marketing 134

Hubspot Marketing

JANUARY 28, 2025

What Brill Medias team did next is fascinating: By vetting problem language, solution language, and transformation language, we cut our lead cost from $114 to $27, which is a 76% lower lead cost. The strategy behind Brill Medias ad spend optimizations was researching on Reddit, Twitter X, and AI what problems people are having with agencies.

Transform 61

Transform Non-Profit Marketing Marketers 61

Martech

MAY 29, 2024

When we envision the jobs that AI will transform, marketing roles often come to the forefront. AI algorithms project that only around 18% of marketing managers will witness their roles being automated, yet the perception of AI’s encroachment into the marketing sphere is widespread. Market Researchers.

Transform 120

Transform Marketing Marketers Communications 120

Sprout Social

JANUARY 9, 2024

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. Conduct B2C and B2B market research effortlessly and strengthen your competitive strategy by using Sprout’s competitive analysis feature.

Analytics 135

Analytics Transform Key Performance Indicator CRM 135

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best.

Key Performance Indicator 127

Key Performance Indicator Transform Marketing Mix Marketing 127

Martech

JUNE 11, 2024

This comes through customer feedback, market research and monitoring trends. Companies can upload survey data, feedback questionnaires and even other market research and white papers. Once you understand what happened, the next logical step is to determine why it happened.

Analytics 115

Analytics Transform Whitepaper User-Generated 115

Welcome Software

JANUARY 12, 2024

But the fun stuff that makes me love content marketing and pushes me professionally? Here’s the thing: it’s 2024 and I can be the same old me but with a fleet of powerful new sidekicks. It’s already disappearing in a sea of new priorities, limited bandwidth, and requests. Like I said, same old me.

Content Marketing 83

Content Marketing Transform Marketing Marketers 83

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Rock Content

AUGUST 2, 2023

The market is estimated to be worth $75.39 As NLP technology (Natural Language Processing) continues to advance and transform how we do business, more and more companies are turning to virtual assistants to enhance customer engagement and drive growth. Billion units by 2024 as per Statista. during 2022-2030.

Transform 98

Transform Marketing Marketers Marketing Automation Platform 98

Hubspot Marketing

MAY 20, 2024

How I Marketed My Book 5 Helpful Book Marketing Tools 7 Tips for Marketing Your Book How I Marketed My Book My book, How to Be a Digital Nomad, was published by Kogan Page in January 2024. Step 2: I got publicity training. I was completely shocked on several occasions, but so incredibly appreciative.

Promotion 108

Promotion Marketing Marketers Transform 108

Duct Tape Marketing

APRIL 29, 2024

How to Be an Entrepreneur in 2024: 15 Tactics Revealed written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Paul Cheek, a serial tech-preneur, educator, and software engineer. This is John Jantsh.

Communications 71

Communications Transform Product Market Research 71

SocialPilot

FEBRUARY 13, 2025

Did you know that the number of people researching for businesses using Google Reviews has gone up from 63% in 2020 to a whopping 81% in 2024? Responding calmly and professionally can transform a negative review into a positive opportunity to show potential customers how much you care about their feedback.

Food 64

Food User-Generated PR Management 64

Welcome Software

JANUARY 12, 2024

But the fun stuff that makes me love content marketing and pushes me professionally? Here’s the thing: it’s 2024 and I can be the same old me but with a fleet of powerful new sidekicks. It’s already disappearing in a sea of new priorities, limited bandwidth, and requests. Like I said, same old me.

Content Marketing 40

Content Marketing Transform Marketing Marketers 40

Digital Marketer

MAY 29, 2023

Competitive Advantage : Marketers gain a competitive edge by harnessing the potential of AI. AI-powered tools enable advanced market research, competitor analysis, and trend forecasting. Further, with over 100 million users and an expected revenue of $1 billion by 2024, the company is strong and growing ( SOURCE ).

Transform 80

Transform Marketing Marketers User-Generated 80

Animalz blog

MARCH 6, 2025

I want to be an effective marketer, of course, but I think about marketing as a leadership function inside of the organization, really helping guide the product with, you know, quasi market research and insights and gut feel or whatever it is like I need to guide the product team. It is the story of my 2024 at Copy.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Unbounce

MARCH 8, 2024

/ Conversion optimization 32 CRO tools you need in your marketing stack By Karine Bengualid. Updated on March 6, 2024. 16 min read Is marketing complete without conversion rate optimization? It might be marketing, but are you truly maximizing its potential? Here’s the best way to get results February 2, 2024.

Transform 52

Transform Analytics Copywriting Marketing 52

Duct Tape Marketing

FEBRUARY 27, 2024

Corey (01:03): So the big promise or the transformation that I wrote the bill to really help agency founders with is this idea of escaping founder-led sales, which is a challenge that many agency founders will go through in the sort of the lifecycle of their agency. Duct Tape Marketing podcast. Not everyone. Corey (07:31): Yeah.

Marketing 88

Marketing Marketers Law Transform 88

Backlinko

FEBRUARY 19, 2024

Get ready to transform your approach to competition, armed with tools and insights that put you ahead in the digital marketing game. Key Takeaways A competitor analysis involves collecting data about your competitors to identify their strengths and weaknesses and improve your marketing strategy. Let’s dive in.

SEO 107

SEO User-Generated Advertising Advertisers 107

DirectMail2.0

JUNE 18, 2024

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9

Direct Mail 101

Direct Mail Marketing Marketers Copywriting 101

Sprout Social

JUNE 17, 2021

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Prepare your business to catch the next wave of digital transformation. Why it’s important.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Econsultancy

MARCH 4, 2022

Zooming in, SensorTower forecasts that consumer spending on non-game apps, such as streaming service and ecommerce apps, will overtake that of games on the App Store by 2024, while non-game app spend growth will surpass growth from mobile games on Google Play. Digital Transformation Monthly – 2020 in Review. billion in 2020.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

SmartBrief - Marketing

OCTOBER 17, 2024

Editor’s note: The below is an excerpt from the authors’ book, “ The Consumer Insights Revolution: Transforming market research for competitive advantage ,” published by Rethink Press (September 16, 2024). How can you attain this ideal scenario?

Market Research 124

Market Research Transform User-Generated Marketing 124