Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. Here are ten actionable tips for small business marketing in 2024.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers SEO 97

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 106

Thought Leadership B2C Marketing Marketers 106

Rock Content

FEBRUARY 16, 2024

Content Marketing Agency: The Key to Independent Success in 2024 As experience deepens and technology gets easier to navigate, unlocking your potential for marketing independence is more of a reality than ever. Building a personalized marketing approach is the act of controlling the process from start to finish.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketing 98

Rock Content

APRIL 12, 2024

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era. But the upsides far outweigh the downs.

Influencer Marketing 98

Influencer Marketing Marketing Marketers SEO 98

Digital Marketer

JANUARY 8, 2024

Think of this as your express lane to marketing mastery…the sweet stuff. The GPT Revolution Early 2023 DigitalMarketer dropped Marketer Vision for GPT-4.and and let me tell you, it’s like strapping a jetpack to your marketing strategies. Welcome to the future of marketing, where you’re always one step ahead.

Transform 98

Transform Marketing Marketers Marketing Strategy 98

Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters.

Digital Marketing 74

Digital Marketing CRM Marketing Marketers 74

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. So, grab your coffee, and let’s break down the marketing playbook for 2024. Well, the time has finally come.

User-Generated 84

User-Generated Marketing Marketers Analytics 84

Duct Tape Marketing

DECEMBER 20, 2024

BONUSMLaaS: Marketing Leadership as a Service The Future of Video, Influencers, and Events Videos Reign Continues Influencer Marketing Still Strong In-Person Events Are Back AI in Marketing: A Tool for Growth or a Threat? The Power of AI Embracing Digital Minimalism Marketing Trends 2025: What to Expect 1.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Customers.ai

DECEMBER 12, 2023

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. is an AI-based tool created to assist content creators, marketers, and ecommerce businesses in crafting high-quality content. See how Customers.ai

eCommerce 106

eCommerce PR User-Generated Marketing 106

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Hubspot Marketing

MAY 12, 2025

That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.

Gen Z 57

Gen Z Fashion User-Generated Digital Marketing 57

Martech

JULY 1, 2024

This allows you to create personalized marketing campaigns, target specific customer segments, and gain insights into customer behavior and preferences. This will provide valuable insights into customer preferences, interests, and interactions, helping you personalize marketing efforts and improve customer experience.

CRM 110

CRM User-Generated Email Marketing Analytics 110

Martech

JANUARY 29, 2024

Personalized Marketing: Startups can use generative AI to analyze customer data and create personalized marketing campaigns. By leveraging techniques like sentiment analysis and trend identification, AI can uncover patterns and trends that can inform marketing strategies and decision-making.

Key Performance Indicator 112

Key Performance Indicator Social Media Marketing Personalized Marketing Product 112

Use Insider

MAY 14, 2024

Retention vs. acquisition marketing: What’s the difference? While they’re both marketing strategies, retention marketing, and acquisition marketing have entirely different objectives—among a few other notable differences. Other estimates say it can cost anywhere from five to 25 times more.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Marketing Insider Group

JUNE 25, 2024

Marketing technology (MarTech) is indispensable because it assists companies as they attempt to attract customers and understand their needs. However, with over 14,000 MarTech solutions available in 2024, marketers face an overwhelming array of options when identifying the correct MarTech tools to implement.

Key Performance Indicator 105

Key Performance Indicator Customer Acquisition Analytics CRM 105

SocialPilot

FEBRUARY 26, 2024

Discover how you can use AI to scale up your marketing game, its pros and cons, and popular examples. What is AI Marketing? AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns.

Transform 103

Transform User-Generated Marketing Marketers 103

Use Insider

FEBRUARY 29, 2024

You can use these insights to target specific audience segments with personalized marketing campaigns and offers, maximizing relevance and driving higher conversion rates. This will allow you to build an effective omnichannel marketing strategy with scalable omnichannel marketing automation.

Customer Journey 52

Customer Journey Marketing Automation Platform User-Generated Marketing 52

Use Insider

OCTOBER 2, 2024

Examples of AI marketing strategies (and their impact on key metrics ) To round out this guide, we’ll explore how four brands used AI-powered marketing strategies in different industries — including retail, travel and hospitality, and financial services — to automate time-consuming tasks and drive business results.

User-Generated 52

User-Generated Marketing Marketers Customer Journey 52

Rock Content

AUGUST 2, 2023

From automating routine tasks to delivering personalized marketing experiences, virtual assistants are helping companies achieve their marketing goals. In 2021, the global Virtual Digital Assistant (VDA) market was valued at $13.36 Billion units by 2024 as per Statista.

Transform 98

Transform Marketing Marketers Marketing Automation Platform 98

Martech

MARCH 20, 2024

Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. ” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm.

Marketing 81

Marketing Marketers Traditional Marketing Copywriting 81

Search Engine Land

MARCH 20, 2024

Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm.

Traditional Marketing 81

Traditional Marketing Copywriting Marketing Marketers 81

Use Insider

APRIL 23, 2024

Cross-channel campaign management (sometimes abbreviated as CCCM) is the process of building personalized marketing campaigns across a variety of channels. What is cross-channel management and why is it important? Its goal is to deliver timely, consistent, and relevant messages to customers across all brand touchpoints.

Management 52

Management User-Generated Customer Journey Analytics 52

InTouch Marketing

JANUARY 31, 2024

The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. Key components of digital marketing include Search Engine Optimization (SEO), content marketing, social media marketing and email marketing.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Customers.ai

FEBRUARY 13, 2024

By doing so, it allows businesses to understand and track an individual’s journey with their brand, enabling personalized marketing efforts and a more comprehensive understanding of consumer behavior. In 2020, we saw iOS 14 wipe out ad audiences and in 2024, we are seeing cookies crumble to the wayside.

Customer Journey 69

Customer Journey Marketing Marketers CRM 69

Unbounce

JANUARY 23, 2025

Personalize marketing strategies More and more often, businesses are using an account-based marketing (ABM) approach to take their marketing efforts a step further and personalize things to their target audienceeven their target users. Heres the best way to get results March 18, 2024.

Price 52

Price User-Generated Shipping eBook 52

Unbounce

JANUARY 23, 2025

Personalize marketing strategies More and more often, businesses are using an account-based marketing (ABM) approach to take their marketing efforts a step further and personalize things to their target audienceeven their target users. Heres the best way to get results March 18, 2024.

Price 52

Price User-Generated Shipping eBook 52

Customers.ai

DECEMBER 5, 2024

Client segmentations primary purpose is to understand your audience on a deeper level and deliver more personalized marketing messages. Market segmentation focuses on dividing a broader market into targetable groups, often used for product development or branding strategies. Client Segmentation FAQs 1. Not at all.

eCommerce 81

eCommerce Shoppers Key Performance Indicator Email Marketing 81

Customers.ai

APRIL 18, 2024

Analyze performance metrics like click-through rates, conversion rates, and ROI across different segments and adjust your strategies accordingly. Utilize Advanced Segmentation for Personalized Marketing Take advantage of the deep insights provided by Restore to implement advanced segmentation strategies.

Key Performance Indicator 69

Key Performance Indicator Transform Advertisers Advertising 69

Customers.ai

APRIL 18, 2024

Analyze performance metrics like click-through rates, conversion rates, and ROI across different segments and adjust your strategies accordingly. Utilize Advanced Segmentation for Personalized Marketing Take advantage of the deep insights provided by Restore to implement advanced segmentation strategies.

Key Performance Indicator 52

Key Performance Indicator Transform Advertisers Advertising 52

Animalz blog

MAY 3, 2024

The Challenges and Opportunities of Enterprise Content Marketing As we wrote in 2019 Content Trends Gleaned From 160+ Sales Calls , small companies often outperform large ones when it comes to traffic. Court Bishop and Tim Metz updated and expanded the piece in May 2024. Upon closer examination, nothing could be further from the truth.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Spiralytics

JANUARY 9, 2023

This move is part of the search engine’s larger strategy, Privacy Sandbox, a less intrusive solution to targeted advertising. The death of third-party cookies is especially unfortunate for marketers because it compromises your personalized marketing efforts. Ways to Prepare for a Cookieless Future. Walled gardens.

Shipping 103

Shipping Marketing Marketers Digital Marketing 103

Martech

MARCH 1, 2024

This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024. Google’s decision to phase out third-party cookies follows a larger market trend — Safari and Firefox deprecated cookies years ago — driven by consumer privacy concerns and mounting regulations.

Customer Acquisition 124

Customer Acquisition Advertising Advertisers Customer 124

Martech

JULY 1, 2024

Collecting customer data is the first step to enhancing marketing strategies; what companies do with this information is critical to their performance and public perception. When it comes to data activation, 79% of respondents feel it is a crucial component for sales and marketing effectiveness.

Law 141

Law Thought Leadership Marketing Marketers 141

Martech

JULY 9, 2024

Dig deeper: The state of data in 2024: How the ad industry is adapting to privacy regulations The need for a portfolio approach To address the limitations of first-party data, consider a more integrated data strategy that combines first-party, second-party and third-party data.

Law 115

Law Marketing Marketers Analytics 115