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What winning video advertising creative looks like in 2024

Search Engine Land

Let’s explore the powerful forces driving its continuous transformation. Some might say we have too much data to analyze today, but if you can ETL (Extract, Transform, and Load) all necessary details, the brand gains a true advantage. Gen Z and Alpha consume content differently from Millennials and older generations.

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The Top Social Media Platforms to Use in 2024 for Your Brand

Vertical Response

Wondering which social media platforms to use to elevate your brand in 2024? Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Are there any new social media platforms to watch in 2024? Influencer marketing is another area where Instagram shines.

Gen Z 101
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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day. Per a 2024 report , Australian TikTok users spend most of their time on the app watching videos, browsing feeds and messaging with friends. Another 38% of Australian users (roughly 3.2

Gen Z 64
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SEO for Startups: How Startups Can Unlock Growth With SEO

Hubspot Marketing

Table of Contents Why Startups Need SEO in 2024 Why AI Overviews and AI-Powered Search Engines Matter for SEO How to Do SEO for Startups Expert Startup SEO Tips Why Startups Need SEO in 2024 There are many reasons startups need SEO in 2024, but Ill share my top four. SEO drives business growth.

SEO 126
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What’s Next? Reflections on #SXSW 2024

Businesses Grow

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. Very useful.

Gen Z 128
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Social media ROI statistics marketers need to know in 2025

Sprout Social

Facebook ranks among the top ROI social channels for 28% of marketers A global survey of marketers in October 2024 revealed that Facebook is widely considered the platform that delivers the highest ROI (28% of respondents). Instagram, TikTok and YouTube came in second. Each was mentioned by 16% of respondents.

Gen Z 69
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Content, engagement and reach: The biggest UK TikTok trends in 2025

Sprout Social

Around 74% of all young people aged 15-24 engaged with TikTok in the UK in 2024, and people aged 25-34 make up the apps second-largest demographic. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 101