Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. Today, the creator economy is worth $250 billion (yes, thats billion with a b). By 2027, that figure is expected to balloon to $500 billion.

Gen Z 101

Gen Z Affiliate Marketing Influencer Marketing User-Generated 101

Sprout Social

APRIL 10, 2025

In a sweet nod to the resilience and strength of patients battling cancer, UCHealth transforms them into true comic book superheroes on social. Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors.

Gen Z 78

Gen Z Pharmaceutical Health Millennials 78

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Quarterly best practices webinars to help customers optimize their usage.

Transform 85

Transform Marketing Marketers Gen Z 85

Sprout Social

MARCH 13, 2025

Heres a quick snapshot: As of January 2024, there are approximately 20.8 Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Millennials: seven hours and 45 minutes.

Gen Z 63

Gen Z User-Generated Influencer Marketing Law 63

Buffer Marketing

APRIL 18, 2024

In this article, we've curated the top five graphic design trends for social media branding in 2024. This 2024 trend will be a particularly good fit for the social media branding of creative agencies and studios, artisanal and craft businesses, and wellness and lifestyle brands, NGOs, food and beverage brands.

Gen Z 128

Gen Z Branding Food Transform 128

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Strategy 96

Marketing Strategy Gen Z Transform Millennials 96

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. For instance, a survey conducted by EX-IQ shows that millennials and Gen Z are 5% more likely to listen for and during work, with customer service employees being most likely to do so.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Sprout Social

MAY 9, 2024

We’ll explore five influencer marketing trends shaping the social media landscape in 2024. Influencer marketing trends shaping 2024 Let’s explore five influencer marketing trends, based on data from The Influencer Marketing Report and other sources. Influencer marketing has transformed how we shop.

Influencer Marketing 134

Influencer Marketing Market Trends Gen Z Fashion 134

Duct Tape Marketing

JUNE 5, 2025

Buyersespecially Millennials and Gen Z, who now make up over two-thirds of B2B decision-makersare digital-first, AI-empowered, and want answers on their terms. Value-Rich Touchpoints: Use AI to transform long-form assets (like webinars) into snackable videos, infographics, and blog posts. Thats the Duct Tape way.

Transform 33

Transform Gen Z Millennials User-Generated 33

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace. The reason: convenience.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Sprout Social

FEBRUARY 24, 2025

According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 91

Marketing Strategy Gen Z Finance Social Media Marketing 91

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Other generations reflect this demand, with Gen X at 61% and Millennials at 64%. In 2024, they took this campaign further with their pledge to never use AI-generated imagery to represent women in their advertising.

Advertisers 52

Advertisers Advertising Gen Z Millennials 52

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Over one in five Gen Zers and almost 25% of Millennials have contacted a brand on social media. The best content has transformative power when it's informative and helps people grow. Empowering Tomorrow: Final Insights for Marketing Success Marketing in 2024 is exciting.

Direct Mail 117

Direct Mail Marketing Marketers Social Media Marketing 117

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8.

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. To help you learn about the dynamic landscape of online shopping, we’ve curated a list of recent ecommerce statistics to know in 2024. To help you learn about the dynamic landscape of online shopping, we’ve curated a list of recent ecommerce statistics to know in 2024. billion 37.9%

eCommerce 103

eCommerce Gen Z Shipping Retail 103

Exposure Ninja

MAY 2, 2025

Millennials and Gen Z aren’t waiting for a brochure in the post they’re comparing providers on their phones, looking for fast answers, and judging you based on your digital presence (or lack of one). In 2024, the FCA had 19,766 promotions amended or withdrawn, a 97.5% increase from 2023.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Sprout Social

MAY 19, 2025

Gen Z and millennial audiences offer the greatest potential for influencer impact. According to the 2024 Influencer Marketing Report , theyre the most frequent buyers, often making daily or weekly purchases based on influencer recommendations. The post What is influencer seeding?

Influencer Marketing 58

Influencer Marketing Gen Z Marketing Marketers 58

Rock Content

JANUARY 18, 2021

This becomes clear when we see a report produced by Canaccord Genuity , which estimates that spending on digital media will increase almost 15% by 2024, making it account for three-quarters of all investment made in advertisement. Source: DigitalCommerce 360. It is a natural growth following the adoption of online media by the population.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Sprout Social

JULY 14, 2022

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z.

Branding 138

Branding Fashion Gen Z User-Generated 138

Sprout Social

JUNE 20, 2024

Influencer marketing in the UK If you’re a brand looking to reach Gen Z and millennial consumers in the UK, influencers should be part of your marketing strategy. A 2023 survey of UK consumers also found that 84% of Gen Z and 68% of Millennials followed influencers. How much do UK influencers charge?

Gen Z 55

Gen Z Millennials Food Fashion 55

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation. Pleasure to be here.

SEO 84

SEO Transform Gen Z PR 84

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel. For instance, don’t make a presentation on the “best lead generation strategies.”

Neuromarketing 98

Neuromarketing Gen Z Energy User-Generated 98

SocialPilot

MARCH 4, 2024

Its meteoric rise, especially among Gen Z and millennials, has made it an arena where creators, brands, and tunes burgeon and thrive. Snapchat Image Sizes Snapchat , a platform celebrated for its ephemeral messages and quirky filters, has significantly transformed the realm of social storytelling.

Gen Z 106

Gen Z Transform Millennials Branding 106

Econsultancy

DECEMBER 3, 2021

Data from eShopWorld  shows one quarter of shoppers (surveyed across 11 countries) purchased apparel from websites outside of their home market in 2020, rising to 31% among younger consumers in the Gen Z and Millennial age brackets. billion by 2024 (a CAGR of 57%). Lululemon revenue rose 61% year-on-year in Q2 2021.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Sprout Social

JUNE 17, 2021

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Prepare your business to catch the next wave of digital transformation. Why it’s important.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Duct Tape Marketing

JULY 24, 2024

It's time to transform your approach. So they have captured the imagination of the millennials like nobody else. John Jantsch (18:44): Sitting where we are today in 2024, we're recording this. Visit DTMworld/scale to book your free advisory call and learn more. Book your call today, DTM World slash scale. I mean it's absurd.

Marketing 79

Marketing Marketers Price Transform 79

SocialPilot

MAY 8, 2025

It’s being used across 25K+ Reels to share anything from slow morning routines to significant transformations. The pulsing beat and cinematic build make it the perfect backdrop for showing transformation or announcing something bold. It is perfect for creators who want to highlight personal and meaningful moments.

Energy 59

Energy Transform Fashion Gen Z 59

Econsultancy

MARCH 4, 2022

Zooming in, SensorTower forecasts that consumer spending on non-game apps, such as streaming service and ecommerce apps, will overtake that of games on the App Store by 2024, while non-game app spend growth will surpass growth from mobile games on Google Play. Digital Transformation Monthly – 2020 in Review. billion in 2020.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

illumin

MARCH 12, 2025

A look back: the transformation of second-hand shopping and thrifting throughout the years Second-hand shopping, more commonly known as thrifting, has deep historical roots, originating from ancient barter systems and repurposing practices. billion in 2024 , though growth will be uneven.

Fashion 103

Fashion Retail Transform Shoppers 103

Hubspot Marketing

MARCH 31, 2025

In 2024, roughly 40% of marketers focused on their customer's experience with their brand. Because we've seen younger audiences in particular prefer value-driven marketing and many marketers are more interested than ever in reaching Gen Z and Millennial consumers. Consider Patagonia's Unfashionable ad, which launched in April 2024.

Gen Z 116

Gen Z Transform Millennials Performance Marketing 116

Buffer Marketing

DECEMBER 10, 2024

Keep an eye out for viral, relatable moments you might be able to share or comment on — like this one from 2024’s show: January 13: Clean Off Your Desk Day Is there anything better than working from a clean, fresh space? million viewers in 2024. It’s a time of family gatherings, traditions, and renewal.

Health 111

Health Transform Fashion Gen Z 111

Spiralytics

JULY 9, 2024

Key LinkedIn Ads Statistics and Insights in 2024 Understanding the demographics and behaviors of users is crucial so you know how to run ads on LinkedIn. This article will discuss LinkedIn Ads statistics, which offer valuable insights into the performance and effectiveness of your marketing campaigns.

User-Generated 52

User-Generated Finance Transform Advertisers 52

Marketing Insider Group

FEBRUARY 13, 2024

It’s 2024, and the mantra still rings true: “We’re here to sell stuff.” Because remember, storytelling continues to be a pivotal force, transforming how we connect, engage, and, yes, sell. ” That line? Heard it a million times. But the real magic in marketing isn’t just in the “sell”.

Transform 129

Transform Millennials Entertainment User-Generated 129

Duct Tape Marketing

JANUARY 9, 2024

” Embark on a journey of leadership transformation as Mike discusses the innovative concept of camp recruiting and how it serves as the all-in approach to unleashing team potential. Listeners who sign up via that link will also receive 15% off an annual plan If purchased by March 31st, 2024. And I look for that common thread.

Non-Profit 64

Non-Profit Education Transform Millennials 64