Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. Is 2024 about doing more of the same? It’s a challenge beyond being more efficient with limited resources.

Key Performance Indicator 136

Key Performance Indicator Transform Marketing Mix Marketing 136

Vertical Response

MARCH 22, 2024

This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. From e-commerce platforms to digital marketing consultancies, the online business world is a spectrum of opportunities. oSeeking a profitable business idea online?

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Sometimes, it’s just a matter of letting your competition make mistakes.

Transform 134

Transform CMO Customer Acquisition Finance 134

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. underscores the potential of integrated marketing, stating, “Integrated marketing offers opportunities to break through to consumers in new markets.”

Direct Mail 117

Direct Mail Marketing Marketers Social Media Marketing 117

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 134

Influencer Marketing Health Transform Marketing 134

Sprout Social

JANUARY 9, 2024

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. Adopt these and other intuitive Sprout features to bring your data to life and transform your social and digital marketing strategies.

Analytics 134

Analytics Transform Key Performance Indicator CRM 134

Customers.ai

FEBRUARY 7, 2024

His journey began in 2006, transforming Solutions 8 from a vision into a globally acknowledged leader in digital advertising. With a rebel spirit and a knack for bringing people together, Jaleh’s crafting a new marketing era where community and collaboration reign supreme.

Transform 86

Transform eCommerce Non-Profit Advertising 86

Hubspot Marketing

MAY 2, 2024

From synthesizing human-like voices for podcasts and audiobooks to composing original music pieces without the need for human intervention, audio AI is breaking new ground. The Power Of Audio Content Audio content, such as podcasts, has become an invaluable asset for marketers and brands alike. billion: The podcast market is huge.

Transform 128

Transform User-Generated Advertisers Advertising 128

Exposure Ninja

MAY 2, 2025

Whether launching a new product, entering a new market, or just needing more leads, PPC offers a faster way to drive targeted traffic and test what converts. In 2024, the FCA had 19,766 promotions amended or withdrawn, a 97.5% increase from 2023.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Martech

JANUARY 17, 2024

Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform. In the current business climate, key people change jobs and new people come on board through mergers and acquisitions. This process continues throughout the implementation and pays off after the kickoff.

Transform 113

Transform New Technology User-Generated Communications 113

Chief Martec

JANUARY 1, 2024

Welcome to 2024! I expect this will be a transformative year in martech. The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes.

Transform 112

Transform User-Generated Customer Journey SEO 112

Duct Tape Marketing

APRIL 29, 2024

How to Be an Entrepreneur in 2024: 15 Tactics Revealed written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Paul Cheek, a serial tech-preneur, educator, and software engineer. This is John Jantsh.

Communications 78

Communications Transform Product Market Research 78

Lusha

JULY 22, 2024

This guide covers everything about cold-calling scripts in 2024: the anatomy of a high-converting script, tailored templates, expert tips for delivery, and objection-handling techniques. By the end, you’ll be transforming cold leads into warm conversations and closed deals. That’s exciting!”

Customer 52

Customer B2C Real Estate Key Performance Indicator 52

Customers.ai

OCTOBER 17, 2023

Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage. This article will help you discover the best digital marketing agency tools and software available in 2024.

Digital Marketing 52

Digital Marketing Marketing Marketers Analytics 52

Use Insider

MAY 6, 2024

To promote ethical WhatsApp messaging strategies, WhatsApp has introduced “per-user marketing template message limits” in its latest release. Keep it two-way In a world where search, sales, and support are becoming conversational, why not do the same for marketing?

Transform 52

Transform User-Generated Promotion Price 52

Duct Tape Marketing

OCTOBER 8, 2023

Their job involves aligning business objectives with current marketing strategies while also staying abreast with changes in the digital marketing landscape. It’s no secret that technology advancements and market growth are shaping this evolution, making for exciting future trends.

CMO 94

CMO Price Transform Marketing Strategy 94

Welcome Software

OCTOBER 4, 2022

CMOs and marketers have experienced a substantial transformation over the course of their careers, and have strived to meet that change head on. Meanwhile, the rules of engagement have fundamentally changed: it’s estimated that the average American adult will spend over eight hours daily using digital media by 2024.

Transform 40

Transform Energy Product Advertisers 40

Welcome Software

OCTOBER 4, 2022

CMOs and marketers have experienced a substantial transformation over the course of their careers, and have strived to meet that change head on. Meanwhile, the rules of engagement have fundamentally changed: it’s estimated that the average American adult will spend over eight hours daily using digital media by 2024.

Transform 40

Transform Energy Product Advertisers 40

Duct Tape Marketing

JANUARY 30, 2024

Key Takeaways In this episode, Rich and I discuss the transformative 3A Method, emphasizing the mastery of business acumen, strategic resource allocation, and purposeful strategic action. A lot of folks that I was talking to said, we're having trouble navigating our competition, we're having trouble navigating these new market changes.

Whitepaper 95

Whitepaper Communications Transform Logistics 95

Unbounce

MARCH 12, 2024

Updated on March 12, 2024. Flexibility is the name of the game—you can tweak, transform, and tailor your offerings without breaking a sweat. E-learning’s growing popularity The global e-learning market was estimated to be worth $210.1 / Ecommerce From pixels to profits: How to sell digital products online By Paul Park.

Product 59

Product eCommerce eBook Shipping 59

Businesses Grow

DECEMBER 16, 2024

I host a community called RISE that’s dedicated to the future of marketing. I thought it would be interesting to ask some people in the community about their biggest marketing lessons from 2024. Just clear, focused marketing that turned Instagram into a revenue machine. For me, the answer lies in ethics.

Gen Z 100

Gen Z Marketing Marketers B2C 100

DirectMail2.0

JUNE 18, 2024

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9

Direct Mail 101

Direct Mail Marketing Marketers Copywriting 101

Jeff Bullas

DECEMBER 7, 2022

For arguably the first time since the ’60s, that transformation was both bottoms up – new businesses and even whole new sectors sprung up spurning new unicorns such as in fintech (Cellulant) and telecommunications (the MTN Group and Econet Global) sprung up and engulfed the continent.

Health 202

Health Non-Profit Food Energy 202

Lusha

DECEMBER 4, 2024

That’s why we’re here to help make December a little easier with smarter prospecting tools, seamless integrations, and updates designed to help you close 2024 like a sales superhero. Here’s the scoop on what’s new in Lusha this month: Just Landed: Upgraded CRM Indicators! Want to see these connectors in action?

Product 59

Product CRM Transform Target Market 59