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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority.

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Essential KPIs to measure generative AI’s success in marketing

Martech

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I wish it were that simple when it comes to AI.

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How to introduce AI into your advertising in 2024 and beyond

illumin

In 2023 AI blew the tech world wide open with new and exciting innovations, but how can advertisers leverage AI’s power for their business in 2024? Since the generative AI boom of 2023, the category has earned its place in the controversy Hall of Fame.

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5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead)

Duct Tape Marketing

know, 2024 is getting ready to wrap up, depending upon when you're listening to this. Number two, decentralized communities on places like Reddit and of course everybody's talking about Blue Sky right now as a new one. so participating in at least understanding what's going on in those places, I think is going to matter.

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Google Gemini vs ChatGPT: Which AI Chatbot Is Better?

Backlinko

Optimizing Headlines ChatGPT does a better job with headlines for a couple of reasons: It includes the correct keywords It places keywords toward the front of the headline Its outputs read naturally and don’t feel like they’re written for SEO Google Gemini can give you some great headline ideas. And we didn’t make it easy.

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From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

DirectMail2.0

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

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AI fatigue is real, and it’s costing brands more than engagement

Martech

In gaming, Square Enix’s 2024 release, “Foamstars,” faced heavy criticism for incorporating AI-generated cover art, leading to negative reviews and disappointing sales. That signals a rare generational consensus — a fear of new technology and a craving for authenticity. A recent example is Google Glass.