Martech

AUGUST 13, 2024

The singular focus on short-term gains and customer acquisition in the “performance marketing” era is alienating consumers. The era of one-way, intrusive marketing is over. In essence, the decline of performance marketing is creating a space for companies with a strong sense of deep purpose to thrive.

Transform 135

Transform Marketers Marketing Traditional Marketing 135

Martech

MARCH 17, 2025

While this reflects the growing sophistication of marketing, it also raises critical questions about efficiency and effectiveness. A smarter approach to growth Rather than chasing the next big thing, high-performing marketing teams take a selective approach to growth. What current tools or tactics will this replace?

Marketers 111

Marketers Marketing User-Generated Performance Marketing 111

Martech

AUGUST 1, 2024

Experian’s entry into the market “signals that RMN viability is on the rise as an alternative to relying exclusively on the largest walled gardens for performance marketing,” said Frank. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Proving RMN value. Processing.

Retail 118

Retail Shoppers Advertisers Advertising 118

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Lead scoring is crucial for tackling this challenge by ranking and assessing prospects’ readiness to buy.

Communications 124

Communications CRM Target Market Price 124

Hubspot Marketing

NOVEMBER 15, 2024

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO 132

CMO Traditional Marketing Communications Marketers 132

Martech

JULY 30, 2024

Large corporations, on the other hand, can learn from startups’ agility and efficient budget allocation practices, which allow them to pivot quickly in response to market changes and customer feedback. Are you getting the most from your stack?

CRM 116

CRM Marketers Marketing Customer loyalty 116

Martech

OCTOBER 16, 2024

Beyond software, Semrush understands the value of investing in content and education for marketers. In recent years, the company also acquired Backlinko in 2022, Traffic Think Tank in 2023 and Ryte and Exploding Topics earlier in 2024.

Law 132

Law Education Digital Marketing SEO 132

Martech

APRIL 3, 2025

over 2024 to between $5.42 trillion in 2024. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% trillion and $5.48 Email: Business email address Sign me up! Processing. The 2025 sales forecast compares with a 3.6% annual sales growth of $5.29

Retail 120

Retail Advertisers Advertising Price 120

Martech

JULY 26, 2024

Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. Most importantly, they implore us to keep emphasizing first-party data and a privacy-first strategy with our clients.

Non-Profit 130

Non-Profit Advertisers Advertising Digital Marketing 130

Hootsuite

OCTOBER 2, 2024

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

B2C 115

B2C CMO Copywriting Analytics 115

Sprout Social

FEBRUARY 26, 2025

Compensation and payment terms According to Sprout Socials 2024 Influencer Marketing Report , 59% of influencers say budget and payment structure are the most important factors when choosing a brand partner. Usage rights often create back-and-forth between legal and marketing teams.

Affiliate Marketing 95

Affiliate Marketing Influencer Marketing Law Finance 95

SmartBrief - Marketing

JUNE 2, 2025

With the ability to create effective campaigns faster, brands (and their agencies) can pivot more quickly to address changing marketing conditions, major geopolitical events or simply tweak campaigns when initial messaging or audiences are off. Performance marketing (i.e., And, soon enough, Gen Z will be in charge.

Gen Z 114

Gen Z Market Trends Affiliate Marketing Marketers 114

Backlinko

DECEMBER 6, 2024

monthly visitors between 2021 and 2024 This is an excellent example of a company implementing the Pirate Funnel to diagnose and fix weak points in their marketing strategy. Start Creating Your Marketing Funnel Today Now that youre equipped with the knowledge to build a high-performing marketing funnel, its time to take action.

Customer Journey 93

Customer Journey User-Generated Marketers Marketing 93

Martech

NOVEMBER 13, 2024

In early 2024, B2B media company Informa purchased TechTarget , a deal that focused on first-party data as the market braced for the potential loss of third-party cookies in Google’s Chrome browser. In October 2024, Third Door Media, the publisher of this website, was acquired by SaaS marketing platform Semrush.

B2C 122

B2C User-Generated Marketers Marketing 122

Martech

MARCH 5, 2025

In May 2024, the company opened its first large-format store in Edens Plaza in Wilmette, Illinois. The store isnt just another place to buy glasses its an extension of the brand experience, serving as a product showroom and an embodiment of Warby Parkers customer-first ethos.

Branding 87

Branding Retail eCommerce Customer loyalty 87

Search Engine Land

JULY 23, 2024

” Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. Most importantly, they implore us to keep emphasizing first-party data and a privacy-first strategy with our clients.

Advertising 97

Advertising Advertisers Non-Profit Digital Marketing 97

Martech

DECEMBER 19, 2024

Dig deeper: 7 marketing strategies to conquer decision paralysis How framing your CTA as avoiding a loss can drive action Loss aversion is a psychological principle where people are more driven to avoid losing something than to gain the same thing. For example, instead of Download our guide, use Dont miss the trends shaping 2024.

Customer Journey 126

Customer Journey Energy Communications Branding 126

Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Fast-forward to 2024, and Emma’s reality has shifted. Here’s why it matters and how it can be done. Scaling has become complex, with rising targets and an unclear ideal customer profile.

Product Marketing 103

Product Marketing Product Transform Marketers 103

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Most marketers approach branded search with a healthy dose of skepticism. Maybe the anxiety isn’t so dramatic after all.

Non-Profit 101

Non-Profit CMO Energy Marketing Mix 101

Hubspot Marketing

DECEMBER 20, 2024

Read Marketing Wrapped 2024 & Top Strategies for the New Year, According to Spotify's Global Head of Business Marketing Somewhere around October, when the veil between worlds became thin, the Sacred Timeline split, and Chris Savages question is asked again, resulting in two threads of questions.

Transform 112

Transform Marketers Marketing CMO 112

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. Improve Your Marketing Outcomes CRM reporting, analytics, and data insights help organizations turn raw data into actionable insights.

CRM 114

CRM Analytics Key Performance Indicator Transform 114

SmartBrief - Marketing

MAY 7, 2025

61% of marketing leaders say their team lacks at least one key skill to hit business goals (LinkedIn B2B Marketing Benchmark, 2024). Some functions like performance marketing or always-on content thrive in-house. Capability gaps require specialists. Capacity gaps need full-time support.

Shipping 61

Shipping Performance Marketing Branding Advertising 61

Martech

APRIL 7, 2025

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Digital experience vendors gobbled up three CDPs in a couple of months which got everyone talking about the future of the CDP as a standalone tool.

Advertisers 75

Advertisers Advertising User-Generated Influencer Marketing 75

Duct Tape Marketing

AUGUST 22, 2024

Gardner found 74% of high performing marketing teams used data analytics to make informed decisions. Fractional CMO report in 2024 indicates that businesses with fractional CMOs are 36% more likely to achieve their long-term strategic goals that might be reason enough to pursue this avenue. (15:16):

CMO 86

CMO Customer Journey Transform User-Generated 86

Set Up

JUNE 24, 2025

Take the 2025 Marketing Relationship Survey Here are the five most frequently asked questions marketers are grappling with this year and how the Marketing Relationship Survey responses shed light on what’s actually happening. Q1 | How do we balance brand building and performance marketing?

CMO 52

CMO Health Marketers Marketing 52

Exposure Ninja

MAY 2, 2025

Whether launching a new product, entering a new market, or just needing more leads, PPC offers a faster way to drive targeted traffic and test what converts. In 2024, the FCA had 19,766 promotions amended or withdrawn, a 97.5% Email marketing is what keeps your brand front of mind during these different stages.

Digital Marketing 52

Digital Marketing Finance Gen Z User-Generated 52

Search Engine Land

JULY 16, 2024

” Head of Performance Marketing Jennifer Mussell ‘s issue with GMC Next and her client’s account is the issue of products not being pulled in properly: “When connecting the google app in shopify to GMC next, not all products from the website are being pulled through into the merchant centre next. .”

Advertising 74

Advertising Advertisers eCommerce Management 74

Martech

JUNE 18, 2025

. “Now, as part of Supermetrics, we can bring this capability to thousands of marketers globally, and augment Relay42 with Supermetrics’ rich set of data integrations spanning performance marketing, ecommerce, CRM and first-party data. Several digital experience and analytic vendors acquired CDPs over the past year.

eCommerce 64

eCommerce CRM Customer Journey Advertisers 64

Sprout Social

JANUARY 30, 2025

Her approach to social-first marketing helped her earn a 2024 Adweek Marketing Vanguard Award. She regularly shares highlights from her teams latest marketing campaigns on LinkedInfrom IRL events to billboard campaigns to influencer partnerships.

CMO 98

CMO Gen Z Thought Leadership Entertainment 98

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

Hubspot Marketing

NOVEMBER 25, 2024

I spoke to Lia Haberman , who founded and writes the successful ICYMI newsletter and teaches social media marketing and influencer marketing at UCLA. She says that “the difference between email marketing and [B2B] newsletters is really a difference between performance marketing and content marketing.”

Promotion 97

Promotion Branding Thought Leadership Marketers 97

Martech

MAY 2, 2025

But nothing fixes a broken promise and marketing only has themselves to blame for making promises the product couldnt keep. billion in September 2024, 37% of the company’s total assets, which includes its theme parks, merchandising and IP. Its not pocket change, and its built on marketing stories it can deliver.

Customer loyalty 111

Customer loyalty Price Product Customer 111

Exposure Ninja

JULY 24, 2025

NP Digital (Global) NP Digital is a performance marketing agency with offices in North America, LATAM, Europe and APAC. Known for working with large and mid-market brands, NP Digital combines technical SEO, digital PR and content strategy with AI-powered tools to help businesses grow online.

Thought Leadership 52

Thought Leadership PR User-Generated SEO 52

Set Up

SEPTEMBER 17, 2024

Challenge #1 | Difficulty Tracking ROI Across Channels With marketing strategies becoming increasingly multi-channel, understanding and articulating which touchpoints generate real value can be difficult. Measuring marketing is tricky because vanity metrics always take a toll which makes it hard to relay the effectiveness to the CFO.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

SocialPilot

JULY 14, 2025

Performance Marketing Strategy,” “AI-Powered CRM,” “Employee Advocacy Tools”) Tip: Don’t stuff generic terms like “Marketing” or “Digital.” Using tags correctly is important to ensure the algorithm categorizes your content accurately, helping you reach your targeted audience.

Real Estate 59

Real Estate Thought Leadership User-Generated Tentpole 59

Avinash Kaushik

JULY 15, 2024

How the test is conducted (tiny focus groups, in 2024!!). Bottom line: Nothing's more worthy of your time as a Marketer as the Creative that tells your story. Brand or Performance Marketing. That history explains the prevalence of a multitude of approaches taken to conducting pre-testing.

CMO 52

CMO Marketers Marketing Branding 52

Avinash Kaushik

OCTOBER 21, 2024

This disappointing reality limits the success for your Performance Marketing campaigns, and is death for your Brand Marketing campaigns. seconds — that's all you'll get in 2024. Simple, no? Yet, in my experience, it is rare that either part of that equation is understood or optimally executed. Media weight.

CMO 52

CMO Marketers Marketing Shipping 52