Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data.

Social Media Marketing 70

Social Media Marketing Transform User-Generated Marketing 70

Hootsuite

SEPTEMBER 18, 2024

Here are the industry averages across all major social networks as of September 2024: Instagram: 4.2% LinkedIn: 2% What should government institutions and officials post on social media? Different social networks offer different content formats — but how do you decide which should dominate your content mix?

User-Generated 115

User-Generated Social Media Marketing Management Analytics 115

Marketing Insider Group

JULY 23, 2024

As you know, social media marketing is a cornerstone of brand success, providing businesses with unparalleled opportunities to engage with audiences and build their online presence. This article explores the relevance of Twitter in 2024, examining whether it’s the right fit for your brand.

Branding 128

Branding Communications Management Social Media Marketing 128

Sprout Social

SEPTEMBER 17, 2024

Start scheduling your Instagram Stories Since its launch in 2016, Instagram Stories has been a popular feature for social media marketers. The post How to schedule Instagram Stories [2024 Guide] appeared first on Sprout Social. You need to think bigger if you want to own this platform.

Social Media Marketing 136

Social Media Marketing User-Generated Branding Promotion 136

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde.

Social Media Marketing 127

Social Media Marketing User-Generated Education Customer 127

Hootsuite

SEPTEMBER 18, 2024

Here are the industry averages across all major social networks as of September 2024: Instagram: 5% Facebook: 3.6% What should financial institutions post on social media? Different social networks offer different content formats — but how do you decide which should dominate your content mix?

User-Generated 116

User-Generated Social Media Marketing Communications Management 116

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Hootsuite

SEPTEMBER 11, 2024

This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. Keep reading for fresh 2024 benchmarks for the healthcare, pharma, and biotech industries that will help you understand how your social results stack up right now. Instagram: 5% X (Twitter): 3.4%

User-Generated 112

User-Generated Social Media Marketing Analytics Management 112

Aspiration Marketing

AUGUST 5, 2024

In an era where social media dominates our conversations, a whopping 96% of your customers won’t tell you they are unhappy with your services but will speak about their disappointment on at least one social platform. The question is, could social listening take your CX strategy one step further?

Customer 253

Customer Product Branding Social Media Marketing 253

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2024. What are social media analytics tools?

Analytics 118

Analytics PR Price CRM 118

Social Media Examiner

MAY 20, 2024

Find out what professional marketers plan to do with their organic activities, video marketing, ads, and content mixes over the next year in the 16th annual Social Media Marketing Industry Report.

Social Media Marketing 145

Social Media Marketing Marketing Marketers Marketing Plan 145

Hootsuite

SEPTEMBER 16, 2024

That’s where social media benchmarks come into play. Keep reading for fresh 2024 benchmarks for the education sector that will help you put your results in perspective. Psst: Once you grab your benchmarks, head to our guide to using social media for marketing in education to find out how to action these insights. #1

Education 106

Education User-Generated Social Media Marketing Analytics 106

Sprout Social

SEPTEMBER 12, 2023

Use this resource to identify the biggest ways your brand can capitalize on the power of social media in the coming year. Download The CMO’s Social Marketing Agenda for 2024 The post The CMO’s social media marketing agenda for 2024 appeared first on Sprout Social.

Social Media Marketing 142

Social Media Marketing CMO Entertainment Marketing 142

SocialPilot

JULY 24, 2024

16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. However, there are always some key metrics that all social media marketers and businesses keep track of. Be sure to check it often.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy Having a clear idea of where Instagram fits into your overall   social media marketing strategy  will not only give you positive business results but also steer you in a laser-focused direction on what to post on Instagram.But how do you create an Instagram growth strategy?

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Buffer Marketing

SEPTEMBER 17, 2024

percent How to find the best time to post on LinkedIn for  your  audience As mentioned above, these numbers can form a helpful guide if you’re just building your LinkedIn  social media marketing strategy. Best performing post type on Linkedin by engagement rate Video posts — 4.9

Analytics 133

Analytics Social Media Marketing Place Branding 133

SocialPilot

DECEMBER 23, 2024

2024 was a year of solving real problems, making bold moves, and, honestly, having a bit of fun along the way. SocialPilot Reviews: Simplifying Reputation, Amplifying Impact SocialPilot marked a monumental launch in 2024 with the new SocialPilot Reviews, redefining how businesses manage and generate online reviews.

User-Generated 100

User-Generated Analytics Management Branding 100

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? The platform’s ability to translate news stories and trends into engaging short-form videos makes it a powerful tool for modern social media marketing. Are there any new social media platforms to watch in 2024?

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. ” SocialPilot Marketing Team.

Social Media Marketing 76

Social Media Marketing User-Generated Marketing Marketers 76

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. How does social media advertising fit into social media marketing?

Advertising 103

Advertising Advertisers Gen Z Social Media Marketing 103

Buffer Marketing

SEPTEMBER 23, 2024

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.  Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.

Analytics 115

Analytics User-Generated Social Media Marketing Education 115

Martech

JULY 26, 2024

Why we care: Influencer marketing is now big business. According to Publicis, influencer marketing is the fastest-growing segment of social media marketing. By next year, Publicis expects $186 billion will be spent on social media marketing. Email: Business email address Sign me up! Processing.

Influencer Marketing 115

Influencer Marketing PR Social Media Marketing Marketing 115

SocialPilot

JULY 16, 2024

Before we go ahead, let us also check the data from leading social media marketing firms that align with our findings regarding the optimal posting times for brands on Twitter. Once you find a pattern, use Twitter marketing tools like SocialPilot to post on those best of all times for your brand.

Analytics 105

Analytics User-Generated Social Media Marketing Branding 105

Buffer Marketing

SEPTEMBER 18, 2024

  Experiment with different times After you’ve studied your target audience’s schedule and nailed down a few options for posting, it’s time to put your social media management research into action and see whether these times work. 

Analytics 115

Analytics Social Media Marketing Health Succession Planning 115

Buffer Marketing

OCTOBER 3, 2024

Your social media success hinges on creating content that makes your audience tick. But.how do you even find content ideas that resonate? And how do you ensure you never run out of them?

SEO 132

SEO Place Product Communications 132

Buffer Marketing

SEPTEMBER 16, 2024

The social network currently has a staggering 3 billion active users — so almost a third of the world population has a Facebook account they use regularly.    Part of that content strategy involves figuring out the best time to post on Facebook for maximum engagement.

User-Generated 117

User-Generated Analytics Social Media Marketing Place 117

Hootsuite

APRIL 9, 2025

Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025. TikTok dominates social commerce , converting 43.8% of users into buyers in 2024. Global social media usage statistics 1. Source: Statista 6. 54% of U.S. 63% of U.S.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. Table of Contents What is a social media budget? Lets drill down even further.

Social Media Marketing 126

Social Media Marketing CMO Finance Health 126

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI. The simple answer is that it depends.

User-Generated 130

User-Generated Social Media Marketing Marketing Marketers 130

Hootsuite

NOVEMBER 28, 2024

Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? D’Loraine’s advises. And hashtags!). Her secret weapon?

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)?

Social Media Marketing 115

Social Media Marketing User-Generated Influencer Marketing Management 115

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 The post Navigating social media marketing in an election year appeared first on Sprout Social.

Social Media Marketing 137

Social Media Marketing Gen Z Health Marketing 137

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase.

Advertising 120

Advertising Advertisers Retail eCommerce 120

Buffer Marketing

FEBRUARY 3, 2025

million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths. million posts published to X and Threads throughout all of 2024 using Buffer. Threads was launched in July 2023, with integration into Buffer starting in June 2024. To find out, we analyzed 10.2

Branding 136

Branding Place Social Media Marketing Marketers 136

Buffer Marketing

APRIL 7, 2025

To understand how engagement is evolving, we decided to look at median engagement rates over the year between January 2024 to January 2025. Engagement patterns between January 2024 to January 2025 Engagement rates don’t exist in a vacuum. In January 2024, LinkedIn’s median engagement rate was 6.00%.

User-Generated 126

User-Generated Branding Advertisers Advertising 126

Aspiration Marketing

OCTOBER 21, 2023

Looking for Social Media Campaign Ideas? Social media is everywhere, and it isn't going anywhere. So, even if your products and services are "low tech," you need a social media presence.

Product 290

Product Branding Social Media Marketing Marketers 290

Hootsuite

JANUARY 31, 2025

2024 was a big year for new and emerging artists and it wasnt without controversy. I say this as someone who was out on the streets doing Thumbs promo in 2016: it is hilarious that Sabrina Carpenter got a Best New Artist nomination in 2024. cumulative engagement in 2024. Who was social medias Best New Artist?

User-Generated 105

User-Generated Social Media Marketing Management Branding 105