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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. in Spring 2024) 8.5% reduction in marketing overhead costs (versus 7.0% in 2024, with similar growth projected for the coming year. in 2024, respectively.

Transform 130
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What makes content go viral, backed by research

Martech

The viral emotions driving brand engagement Up to 70% of journalists say PR pros are important to the success of their jobs, yet 49% of journalists seldom or never respond to PR pitches, according to Muck Rack’s State of Journalism 2024. So, where’s the disconnect? not just “Oh, that’s interesting.”

PR 135
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5 Ways that AI Analytics Tools Can Make You a Better Marketer

Hubspot Marketing

Examples: Audiense , Brand24 Customer Feedback and Sentiment Analysis In JPMorgan’s 2024 Business Leaders Outlook , nearly half of surveyed companies reported using AI tools like ChatGPT, virtual assistants, and chatbots. A 2024 study of European consumers showed an overwhelming willingness to engage with AI chatbots for customer service.

Analytics 135
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How social listening increases customer advocacy: 6 examples

Hootsuite

In 2024, social media platforms are the place for consumers to voice their opinions and influence others. — Notion (@NotionHQ) September 11, 2024 That way, you can better your offering and relationship with buyers. By turning more consumers into advocates, you can boost your brand awareness and keep your sentiment on the incline.

Customer 112
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7 AI Automation Examples that Will Streamline Your Marketing Strategy

Hubspot Marketing

According to our 2024 State of Marketing Report, 77% of marketers who use generative AI say it helps them make more personalized content, so AI and personalization already go hand-in-hand. As of 2024, almost a quarter of marketers already use AI for customer segmentation.

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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Use demographic data to identify fit Beyond engagement, understanding demographic data is key in evaluating how well a lead aligns with your target market.

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SEO in the AI Era: 3 Ways to Adapt Your Strategy (and how to get AI to mention your brand)

Orbit Media Studios

This is a highly speculative point of view at one point in time, October 2024. Around 60% of searches lead to no clicks and no traffic to websites, as of May 2024. Your marketing goals and Google’s profit model are not aligned. This suggests that already, in 2024, human generated content has the edge. Disruption one!

SEO 107