Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Its fun math, we promise.)

Gen Z 108

Gen Z Social Media Marketing User-Generated Millennials 108

Hubspot Marketing

JANUARY 22, 2025

But how do you do that especially in a saturated market like 2025? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? Organic marketing is all about naturally attracting your audience to your brand or business.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Hootsuite

MAY 28, 2025

If you want to create a campaign that focuses on a single platform, these native tools can be a good place to start. It centralizes creator communication, deliverables tracking, campaign reporting, and analytics. You can track all influencer communication and campaigns in one place. Weve got you! Group them by type or project.

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketing 109

Hootsuite

JANUARY 14, 2025

Facebook Business Pages remain a critical tool for brands looking to connect with social users and if you already have one, it’s time to update it for 2025. 1 for Facebook marketing Schedule posts, answer messages, and manage ads from one place. Scroll to the end of this post for tips on how to do that or build one from scratch.

Analytics 111

Analytics User-Generated Social Media Marketing Management 111

Buffer Marketing

JANUARY 22, 2025

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. ” In my case, I’m focused on building my audience on LinkedIn in 2025 (supported by content on Instagram, TikTok, and Threads). ” Sophie certainly would know.

Gen Z 117

Gen Z Analytics Fashion Management 117

Hootsuite

JUNE 24, 2025

This summer, G2 recognized Hootsuite as the #1 platform for Social Media Listening, Social Media Analytics, and Social Media Suites — part of 178 total top rankings in their Summer 2025 Report. The built-in analytics help track performance in real-time, and the approval workflow is smooth for team collaboration. Christine G.

Analytics 83

Analytics Transform Health Management 83

Buffer Marketing

FEBRUARY 6, 2025

It has additional commercial features like the TikTok business center , advanced analytics, etc. And personal/creator accounts also don’t get access to the Business Center — which includes the ad manager, collaboration features, and downloadable analytics. This means you can only use the audios cleared for commercial use.

SEO 112

SEO Real Estate User-Generated Promotion 112

Buffer Marketing

APRIL 30, 2025

Keeping up with Instagram in 2025 feels a bit like running a marathon. Detailed analytics can help in understanding post performance and user engagement. Best for: Those who want direct-to-Instagram scheduling and built-in analytics — no third-party apps needed. That’s where Instagram analytics tools come in.

User-Generated 107

User-Generated Analytics Fashion Management 107

Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action.

Tentpole 107

Tentpole Gen Z Thought Leadership User-Generated 107

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing ia marketing is about building relationships with your audience in the places they already spend their time online.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Buffer Marketing

JANUARY 30, 2025

This checklist is your blueprint for momentum in 2025. If you need to direct people to multiple places, use a simple link-in-bio tool like Start Page. Define your goals for 2025 If you don’t know what you’re aiming for, you’ll waste time posting without purpose.

User-Generated 102

User-Generated Education Analytics Thought Leadership 102

SocialPilot

APRIL 17, 2025

Success on Instagram in 2025 requires a well-planned content strategy that leverages Reels, Stories, Lives, and user-generated content all while staying ahead of trends and audience behaviors. Also to maximize engagement, follow the latest Instagram reels tips for 2025, such as trending audio and rapid edits.

User-Generated 97

User-Generated Gen Z Entertainment Education 97

Sprout Social

FEBRUARY 20, 2025

Valentines Day has come and gone but Team Sprout is still feeling the lovemainly because Sprout Social has been ranked in 7 categories by G2s 2025 Best Software Awards. Sprout Social is incredibly user-friendly and provides a seamless way to manage all my social media accounts in one place. Access the full G2 rankings here.

Influencer Marketing 122

Influencer Marketing Place Analytics Advertising 122

Hootsuite

NOVEMBER 7, 2024

A social analytics tool like Hootsuite Analytics is critically important here in helping you understand your customers beyond their basic demographic details. It’s one of the few places where customers can directly reach out and ask for what they want. On that note: Give your customers what they want. Try it free today.

Branding 122

Branding Customer loyalty User-Generated Promotion 122

Buffer Marketing

JANUARY 20, 2025

Buffer helps you grow your following and boost engagement with planning, scheduling, and analytics tools. ⚡ Buffer’s analytics tools take the guesswork of figuring this out by crunching the numbers and  recommending specific dates, times, and frequency for your posts.  ⚡ Need Instagram help?

User-Generated 131

User-Generated Social Media Marketing Analytics Fashion 131

Hubspot Marketing

JUNE 10, 2025

According to HubSpot’s 2025 Global Social Media Trends report , Instagram, Facebook, and YouTube are the top platforms for both engagement and lead quality, and every one of them is powered by visuals. I didn’t even realize it hadn’t run until I checked the analytics a few days later. No warning, no adjustment — just silence.

Real Estate 103

Real Estate Place Branding Management 103

Buffer Marketing

MAY 5, 2025

In this fully updated guide, you’ll find all the current Facebook ad dimensions, file types, and technical details you need to create standout ads in 2025.    Facebook ad specs FAQ What’s the best size for Facebook ads in 2025? 💡 New to advertising on Facebook?   Sign up for Buffer (for free!)

Advertisers 96

Advertisers Advertising Analytics Product 96

Hootsuite

JANUARY 17, 2025

Outbound engagement is a useful strategy that Hootsuite identified as a top social media trend for 2025. Hootsuite Analytics is a social media analytics tool that lets you easily track the performance of all your social channels in one place so you can replicate what works and get more engagement.

Promotion 101

Promotion Thought Leadership Health Non-Profit 101

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. Or, use Hootsuites powerful analytics to tell you when the best times to post are based on your personalized data. text posts, photos, videos) Paid, or boosted, content (e.g,

Gen Z 99

Gen Z User-Generated Marketing Marketers 99

Martech

JANUARY 8, 2025

Use all-in-one platforms, like HubSpot for example, to keep everything CRM, proposals, e-signatures and onboarding in one place. Bonus points if these platforms provide analytics or insights that help refine future campaigns. The post 5 ways to crush sales bottlenecks and accelerate deals in 2025 appeared first on MarTech.

CRM 122

CRM Customer Acquisition Analytics Communications 122

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. Let’s take a look at the biggest HubSpot updates for February 2025. Currently, A/B tests are available for CTAs placed on your website, with email CTA testing not yet supported. Processing.

CRM 102

CRM User-Generated Management Communications 102

Martech

APRIL 11, 2025

Lets take a look at the biggest HubSpot updates for March 2025. By keeping support content accessible in one place, youll reduce friction, lower support volume, and deliver a smoother self-service experience right when and where users need it. The post The 14 best HubSpot updates from March 2025 appeared first on MarTech.

Health 100

Health User-Generated Management CRM 100

Sprout Social

MARCH 17, 2025

When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. This is especially important because according to The 2025 Sprout Social Index , 58% of social media users plan to keep using social just as much in 2025, while 24% say theyll use it even more.

Social Media Marketing 75

Social Media Marketing User-Generated Branding Management 75

Marketing Insider Group

MAY 20, 2025

Small business marketing in 2025 isnt about doing everything you possibly can its about doing the right things strategically. Micromanaging your analytics Making data-driven decisions is essential, but theres a fine line that can cause you to cross over into obsession. Avoid wasting time on metrics that dont matter.

Energy 77

Energy Marketing Marketers Marketing Strategy 77

Sprout Social

MAY 29, 2025

15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Knowing that industry averages are just a starting point, here are social media marketing ROI statistics to consider in 2025: 1.

Gen Z 84

Gen Z Social Media Marketing Transform Marketing 84

Hootsuite

MARCH 12, 2025

Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top LinkedIn hashtags of 2025. Place them at the end of your caption to keep your message clear and easy to read. Regularly review your LinkedIn analytics to see whats working and tweak your strategy over time.

User-Generated 72

User-Generated Analytics Social Media Marketing Law 72

illumin

JULY 18, 2024

Predictive AI (predictive analytics) has the lowest barrier to entry of any artificial intelligence technology. The predictive AI market is growing, and fast, with forecasters estimating it will reach $64 billion in 2025. This information can then be used to place ads in the most effective way possible.

Advertising 110

Advertising Advertisers Analytics Place 110

Buffer Marketing

MAY 20, 2025

And, as of February 2025, almost a third (around 29%) of Threads users were aged between 25 and 34 years, Statista reports. The 18-24-year-old cohort comes in second place, at 20%. Threads, which burst onto the scene mid-2023, now boasts around 350 million monthly active users.

Analytics 112

Analytics Place Branding Social Media Marketing 112

Hootsuite

APRIL 23, 2025

The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. Globally, 49% of LinkedIns leadership roles are held by women This is great to see, as LinkedIns 2025 State of Women in Leadership Report found that based on LinkedIn member data from 74 countries, only 30.6%

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

SocialPilot

JANUARY 22, 2025

Jimit Bagadiya Jan 22, 2025 10 Mins. In our opinion, Moz Local is set apart by its ability to consolidate all your reviews in one central place, giving you a clear overview of customer feedback. It also alerts you instantly whenever a fresh review is received, allowing you to respond quickly and stay on top of your reputation.

Price 79

Price Non-Profit Analytics User-Generated 79

Adobe Experience Cloud Blog

JANUARY 15, 2020

As customers and technologies evolve, marketing analytics is likely to remain essential for marketing teams across industries to demonstrate ROI, and forward-thinking companies will look to leverage neuromarketing insights for added depth and confirmation of metrics. Monitor your marketing analytics in real time and adjust in the moment.

Neuromarketing 174

Neuromarketing Analytics Transform Thought Leadership 174

Buffer Marketing

JULY 7, 2025

When you click on the name of the trending song, it even shows you analytics like interest over time, related videos, audience insights, and regional popularity: 2.   And if you need a place to stash all your audio inspo and plan your TikToks like a pro , Buffer makes creating (and growing) on TikTok so much simpler. 

Entertainment 66

Entertainment Analytics Place Social Media Marketing 66

Martech

APRIL 29, 2025

The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. Improved page-view analytics for external websites. This report puts all failures in one place so ops can bulk-triage and resolve issues (e.g., The updates offer richer AI, deeper personalization and new messaging channels.

Marketing 71

Marketing Marketers Analytics Customer 71

Litmus

FEBRUARY 7, 2025

A tool like Litmus Email Analytics can help you determine what share of your audience is using these email clients to help you prioritize. When scanning an email it should be easy to identify paragraphs and be able to keep your place. These are supported in every client, so its a good place to start making your email more accessible.

eBook 102

eBook Education Email Marketing Place 102

Duct Tape Marketing

DECEMBER 4, 2024

5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I discuss the marketing landscape heading into 2025. I'm doing a solo show.

Market Trends 63

Market Trends Transform CRM Marketing 63

Litmus

DECEMBER 24, 2024

Heres where to place your attention. You can unlock so much potential by connecting email platforms with customer relationship management (CRM) systems , customer data platforms, email analytics tools, and marketing automation platforms. Explore trends now The post The Litmus Teams Top Email Tips for 2025 appeared first on Litmus.

B2C 91

B2C User-Generated Email Marketing CRM 91

Martech

JANUARY 8, 2025

Data inputs in a media performance report, its crucial to validate conversion tracking tools, such as Adobe, Google Analytics (GA), or other platforms, to ensure confidence in performance metrics. If one isnt already in place, starting with a centralized repository for all marketing and analytics data is key. Processing.

Analytics 108

Analytics eCommerce CRM Retail 108