Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires.

Gen Z 129

Gen Z User-Generated Transform Analytics 129

Hootsuite

MAY 28, 2025

Brandwatch Influence Source: Brandwatch Brandwatch Influence is a complete influencer marketing solution. Brandwatch Influence Source: Brandwatch Brandwatch Influence is a complete influencer marketing solution. It centralizes creator communication, deliverables tracking, campaign reporting, and analytics. Weve got you!

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketers 109

Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? Simply put, digital content is any type of media used to reach and connect with an audience that is created, hosted, and distributed through the internet.

Tentpole 109

Tentpole Gen Z User-Generated Thought Leadership 109

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. Instagram followed LinkedIn with a 68% trust rate for positive ROI.

Gen Z 83

Gen Z Social Media Marketing Transform Marketers 83

Buffer Marketing

JANUARY 20, 2025

Buffer helps you grow your following and boost engagement with planning, scheduling, and analytics tools. 5 ways to make the Instagram algorithms work for you Instead of telling you how to ‘beat’ them, below here’s how to lean into it and use Instagram’s algorithms to your advantage in your social media marketing.

User-Generated 129

User-Generated Social Media Marketing Analytics Fashion 129

Hootsuite

JANUARY 14, 2025

Facebook Business Pages remain a critical tool for brands looking to connect with social users and if you already have one, it’s time to update it for 2025. Bonus: Get a free social media strategy template to quickly and easily plan your strategy, track results, and share with your boss, teammates, and clients.

Analytics 112

Analytics User-Generated Social Media Marketing Management 112

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. Table of Contents What is a social media budget? Lets drill down even further.

Social Media Marketing 129

Social Media Marketing CMO Finance Health 129

SocialPilot

FEBRUARY 13, 2025

Now, the question of all times: are hashtags still relevant in 2025? Whether you’re a brand or a creator, a solid hashtag strategy can uplift your social media game multi-fold. Bonus: Get your hands on our latest “ Trending Hashtags Ebook ” and start 2025 with a banger. What Is a Hashtag? for brands.

Social Media Marketing 87

Social Media Marketing User-Generated Marketers Marketing 87

Buffer Marketing

FEBRUARY 6, 2025

It has additional commercial features like the TikTok business center , advanced analytics, etc. And personal/creator accounts also don’t get access to the Business Center — which includes the ad manager, collaboration features, and downloadable analytics. This means you can only use the audios cleared for commercial use.

SEO 112

SEO Real Estate User-Generated Promotion 112

Hootsuite

JANUARY 3, 2025

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. 2025 social media holiday calendar Scroll below to see the list of social media holidays in 2025 or bookmark this calendar! Try it free today.

Food 116

Food Health Law Non-Profit 116

Buffer Marketing

JANUARY 30, 2025

Whether it’s the first week of January or the last day of October, the best time to get your social media on track is right now. This checklist is your blueprint for momentum in 2025. Define your goals for 2025 If you don’t know what you’re aiming for, you’ll waste time posting without purpose.

User-Generated 105

User-Generated Education Analytics Thought Leadership 105

Sprout Social

MARCH 17, 2025

But social media is always changing. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. What trends have impacted social media marketing in Australia?

Social Media Marketing 76

Social Media Marketing User-Generated Branding Management 76

Hootsuite

APRIL 22, 2025

To effectively market on Facebook, you need to create and optimize a Facebook Page, verify it (if possible), and set up a Facebook Ads account. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Hootsuite

JANUARY 17, 2025

Outbound engagement is a useful strategy that Hootsuite identified as a top social media trend for 2025. Hootsuite Analytics is a social media analytics tool that lets you easily track the performance of all your social channels in one place so you can replicate what works and get more engagement.

Promotion 103

Promotion Thought Leadership Health Non-Profit 103

Hootsuite

NOVEMBER 7, 2024

A social analytics tool like Hootsuite Analytics is critically important here in helping you understand your customers beyond their basic demographic details. Hootsuite makes it easy to monitor conversations on social media, so you can focus on taking action on the insights available and building a loyal customer base.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Buffer Marketing

APRIL 30, 2025

Keeping up with Instagram in 2025 feels a bit like running a marathon. Detailed analytics can help in understanding post performance and user engagement. In this article, I’ve rounded up 26 free Instagram tools for creators, marketers, and small businesses. That’s where Instagram analytics tools come in.

User-Generated 106

User-Generated Analytics Fashion Management 106

Buffer Marketing

MAY 5, 2025

In this fully updated guide, you’ll find all the current Facebook ad dimensions, file types, and technical details you need to create standout ads in 2025.    Facebook ad specs FAQ What’s the best size for Facebook ads in 2025? 💡 New to advertising on Facebook?   Sign up for Buffer (for free!)

Advertising 101

Advertising Advertisers Analytics Product 101

Buffer Marketing

MARCH 4, 2025

  Instagram analytics can be a goldmine of insights for you as a creator or small business owner. In this article, I’ll take you through the most important Instagram analytics and share tool recommendations that can consolidate those goldmine insights for you. There are plenty of numbers in Instagram analytics tools.

Analytics 69

Analytics Price Social Media Marketing Influencer Marketing 69

Buffer Marketing

DECEMBER 16, 2024

If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. Each website can have its own settings and analytics, making it easy to manage different brands from one dashboard. link — effectively removing a step in your posting process. Price: The buff.ly

Price 111

Price User-Generated Analytics Shoppers 111

Buffer Marketing

MAY 20, 2025

As always, I like to look at social media platform demographics to paint a clearer picture of why this is the case (though it’s only theoretical). And, as of February 2025, almost a third (around 29%) of Threads users were aged between 25 and 34 years, Statista reports.

Analytics 110

Analytics Place Branding Social Media Marketing 110

Hootsuite

MARCH 12, 2025

Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top LinkedIn hashtags of 2025. Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 511,000 followers. Random or spammy tags wont cut it in 2025.

User-Generated 73

User-Generated Analytics Social Media Marketing Law 73

Hootsuite

APRIL 23, 2025

The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. Globally, 49% of LinkedIns leadership roles are held by women This is great to see, as LinkedIns 2025 State of Women in Leadership Report found that based on LinkedIn member data from 74 countries, only 30.6%

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

Buffer Marketing

DECEMBER 4, 2024

Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. Data and insights : A larger following provides more comprehensive analytics. Start by diving into your TikTok analytics.

User-Generated 94

User-Generated Fashion Gen Z Analytics 94

Buffer Marketing

FEBRUARY 4, 2025

2025 is shaping up to be a year of massive opportunities for creators , but staying ahead means working efficiently. I asked my LinkedIn audience which tools they’re loving in 2025, and they delivered. But here’s some good news: you may not be able to get more time—but you can definitely get smarter tools.

Transform 99

Transform Price User-Generated Product 99

Martech

MAY 20, 2025

According to the 2025 State of Marketing AI Report: 55% of respondents say their company doesn’t have policies guiding the use of AI. Source: AI Marketing Institute 2025 State of Marketing AI Report For marketing teams as a whole, 46% say they’re running initial AI projects. Processing.

PR 88

PR Marketers Marketing Social Media Marketing 88

Hootsuite

FEBRUARY 7, 2025

To help you boost your Reels like a pro, we interviewed strategist and keynote speaker, Jason Keath , who is also the co-founder of marketing agency Social Fresh. Below, well share his tips and a complete step-by-step guide on how to boost your Reels to maximize success in 2025. 1 Analytics Tool for Growth Beautiful reports.

Advertising 76

Advertising Advertisers Social Media Marketing Analytics 76

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Social Media Marketing 118

Social Media Marketing User-Generated Food Branding 118

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey SEO 52

Buffer Marketing

MARCH 20, 2025

Because business accounts have access to: Analytics for how your pins are performing Advertising features to create various types of ads Pinterest Business Hub & Creator Hub Pinterest itself recommends converting to a business account to access helpful growth features. Social media marketing is a two-way street.

Social Media Marketing 101

Social Media Marketing User-Generated Fashion Food 101

Sprout Social

MARCH 31, 2025

How to find your best time to post on YouTube with Sprout Social A social media management tool like Sprout Social can help you drill into your analytics and develop tailored findings for your brand accounts across all networks, holistically and individually. In the left-hand menu, click on Analytics.

Food 94

Food Retail Education Analytics 94

Buffer Marketing

APRIL 22, 2025

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. But don’t hop on video marketing just because everyone else is.

Video Marketing 76

Video Marketing Social Media Marketing Marketers Marketing 76

Marketing Insider Group

MARCH 17, 2025

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. Double Down on High-Quality Content and SEO If theres one area where your marketing budget should go, it is content and search engine optimization.

User-Generated 57

User-Generated Influencer Marketing SEO Marketers 57

Buffer Marketing

MAY 13, 2025

In this guide, I’ll walk you through 12 social media metrics that are especially worth a look at in 2025, when they’re most helpful, and how you can use what you learn to support your social media marketing goals. What are social media metrics?

Analytics 111

Analytics Social Media Marketing Key Performance Indicator Logistics 111

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 120

Social Media Marketing Retail Branding Shoppers 120

Buffer Marketing

APRIL 10, 2025

If you are a brand or business, getting verified could be a powerful tool in your social media marketing strategy : It adds credibility — this can be key if you're sharing important research, news, or articles. 2: Get media mentions Easier said than done, but entirely possible.

PR 109

PR Social Media Marketing Marketing Strategy Branding 109

SocialPilot

DECEMBER 23, 2024

Whether youre here for smarter analytics, smoother publishing, or hacks to skip the mundane and get it automated, the probability is that this list might have it. Know All About SocialPilot Reviews Analytics and Reporting Custom Reports Tired of reports filled with irrelevant data? So, what are you taking up first?

User-Generated 100

User-Generated Analytics Management Branding 100

Hootsuite

NOVEMBER 21, 2024

Users spend less time viewing short form content, and many platforms require a certain amount of view time in order to monetize your social media account. Get our 2025 Social Media Trends report for the insights you need to reach your goals in what’s shaping up to be social’s best year yet.

Social Media Marketing 124

Social Media Marketing Communications Entertainment Analytics 124