Sprout Social

JUNE 11, 2025

Much of this is proven by today’s influencer marketing statistics ; according to Q2 2025 Sprout Pulse Survey, 32% of Gen Z now choose to use certain social media platforms because they follow creators or influencers who are active on them. Plus, 32% of Gen Z expect brands to be interacting with influencers on their socials.

Influencer Marketing 105

Influencer Marketing Gen Z Food Health 105

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Sprout Social

DECEMBER 12, 2024

The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. In another video, a team member gives a Gen Z-inspired tour of their Glasgow office.

Gen Z 90

Gen Z Branding Retail Entertainment 90

Hubspot Marketing

DECEMBER 16, 2024

In the spirit of reflection, I give you "Marketing Wrapped": Kao's top marketing strategies of 2024, and what to bring into 2025. Gen Zers don't just like listening to podcasts they like buying from them, too. As she puts it, " Gen Z trusts podcasts more than they trust influencers on social media right now."

Gen Z 105

Gen Z B2C Health Marketers 105

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Backlinko

JUNE 4, 2024

trillion 2025 $6.86 billion in sales in 2023 ( DataReportal ) Here’s a detailed breakdown with largest product categories by annual consumer spending in the US: Product Category Annual Ecommerce Spending (B2C, US) Electronics $781.3 trillion 57% 2025 $2.51 billion $1.256 trillion 2025 $648.0 trillion 2022 $5.29

eCommerce 102

eCommerce Gen Z Shipping Retail 102

Sprout Social

MAY 19, 2025

For example, @tameli_g below received a gift from the B2C brand, Olehenriksen. Gen Z and millennial audiences offer the greatest potential for influencer impact. At our Breaking Ground: Q1 2025 Product Launch Event , Senior Solutions Engineer Katherine Maddux focused on the power of data-driven influencer marketing.

Influencer Marketing 56

Influencer Marketing Gen Z Marketers Marketing 56

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report. billion by 2025.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Sprout Social

APRIL 6, 2023

For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users. billion by 2025. Here are some examples of brands using chatbots in a B2B and B2C environment.

User-Generated 98

User-Generated Marketers Marketing Gen Z 98

Businesses Grow

DECEMBER 16, 2024

Aaron Hassen, Chief Marketer at AH Marketing and host of Business with Humans YouTube series B2C channels are also B2B channels. Forrester predicts that more than 50% of B2B buyers, particularly younger ones, will rely on social media and their value network to help make purchase decisions in 2025. The fastest growing B2B channel?

Gen Z 100

Gen Z Marketers Marketing B2C 100

SocialPilot

MARCH 10, 2025

They make brands feel human, witty, and relatable, which is exactly what our audiences crave in 2025. Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. A B2B SaaS company cant rely on Gen Z TikTok humor, just as a lifestyle brand wouldnt rely on corporate-style LinkedIn memes.

Gen Z 52

Gen Z Branding Entertainment Marketers 52

Econsultancy

DECEMBER 13, 2021

Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Sprout Social

OCTOBER 1, 2024

I am already feeling the momentum as we build out our 2025+ plans and execute against our 2024 goals. It’s the number one channel for news and product discovery, not to mention Gen Z’s top channel for customer support. That’s why our opportunities are limitless.

Gen Z 111

Gen Z Transform B2C Energy 111

Martech

JANUARY 15, 2025

Marketers fast adoption of AI is letting them try different strategies and focus more on authenticity, according to HubSpots new State of Marketing 2025 report. In addition to the increased integration of AI into workflows, 2025 will see B2B and B2C focusing more on Millenials and Gen Z, and brand-led marketing.

Gen Z 121

Gen Z Millennials B2C Marketers 121

Martech

MAY 27, 2025

That’s even more pronounced among younger consumers, with 42% of Millennials and 37% of Gen Z in the “very likely” category. Data via Wunderkind’s 2025 May Marketers/Consumer Tariffs Impact report. ” That explains why 48% of marketers said first-party data growth is their top opportunity for 2025.

Branding 113

Branding Gen Z Price Retail 113

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. That delay ends on April 5, 2025. What impact has this had?

Gen Z 122

Gen Z Law Entertainment B2C 122