Remove 2025 Remove B2C Remove Gen Z
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How Gen Z values are changing marketing

Martech

None of them quite compare to what we’re seeing with Gen Z. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year.

Gen Z 109
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Digital transformation begins when tradition meets innovation

Martech

But this isn’t just about adopting new tools it’s about bridging generations to make a real impact. Picture a Baby Boomer engineer with 40+ years of experience teaming up with a Gen Z digital marketer who instinctively understands TikTok’s algorithm. The potential is enormous. But how do we get there?

Transform 117
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5 hot B2B marketing trends

SmartBrief - Marketing

Influence of Generation Z The merging of B2C and B2B marketing tactics has been no surprise. The growing presence of Generation Z (those born from 1997 through 2012) in the workforce is simply accelerating that movement. Changing social media: Facebook use among Gen Z is dropping.

Gen Z 69
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2025 will redefine loyalty. Here’s what that means for brands. by Digital Marketing Depot

Martech

AtDatas white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, outlines the real drivers of brand trust and retention in a post-personalization landscape. The post 2025 will redefine loyalty. Download the white paper and start reshaping your approach today. Heres what that means for brands.

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As retail evolves, so too do physical stores and retail tech

Martech

Source: Salesforce Connected Shoppers report, 2025. Gen Z is three times more likely than baby boomers to value exclusive experiences. Generation plays a key role in shaping habits, with 40% of Gen Z using TikTok for shopping discovery compared to just 4% of baby boomers. 16% buy through messaging apps.

Retail 114
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Maximizing your B2B paid media ROI with alternative platforms

Martech

Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively. The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power.

Gen Z 129
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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing.