Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Customer Journey

Martech

JANUARY 2, 2025

Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences. Terms like commerce media and connected commerce will gain wider acceptance to include these non-retail brands.

Retail

Buffer Marketing

JULY 16, 2025

⏰ Read more → The Best Time to Post on TikTok in 2025 — New Data The best content format on Instagram It often feels like Instagram has gone all-in on video, with Instagram Reels getting their own discovery feed, and even an exclusive video editing app. Got all that? On to the data.

User-Generated

SmartBrief - Marketing

FEBRUARY 5, 2025

If youre a brand looking to make a splash this Valentines season, youve got to meet shoppers where they are with offerings that actually match what theyre looking for. Run a #GalentinesGoals campaign where customers share their celebrations and tag your brand. So lean in and celebrate love in all its forms.

Branding

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Customer

SmartBrief - Marketing

DECEMBER 3, 2024

Brands must respect consumers’ desire to protect their information online and avoid being bombarded by irrelevant ads if they want ongoing loyalty and engagement. Here are some of the ongoing data privacy trends and tactics marketers should be aware of heading into 2025. Privacy remains a concern for consumers.

Marketing

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone. It will be necessary to do the following.

Transform

Sprout Social

JANUARY 24, 2025

Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride. customers what truly matters in social media interactions with brands they love. From their insight, we’ve uncovered 10 key trends you can use to connect with your audience in 2025. Take Innocent.

Entertainment

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Consider tracking the following engagement data points.

Communications

Hubspot Marketing

DECEMBER 19, 2024

And I'd be willing to bet they stand a good chance of coming true in 2025. ICYMI newsletter creator Lia Haberman has a hot take to start us off: She thinks newsletters will become more like social in 2025. By 2025, I think we'll see newsletters transition into being more like social networks. So I wont belabor the point.

Marketing

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. Hyper-personalization and automation: Marketing leaders hailed AIs ability to revolutionize how brands interact with consumers, creating bespoke experiences at scale.

Transform

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post?

Branding

Sprout Social

JANUARY 15, 2025

Last updated January 15, 2025. A federal law banning TikTok in the US is set to go into effect on January 19, 2025. Brands based in the USor who have a strong follower base in the USwill need to reevaluate and diversify their network strategy immediately. That doesnt mean you need to create a brand presence everywhere.

Branding

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands?

Gen Z

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z

The Marketing Operations Leader

JANUARY 2, 2025

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Build your personal brand as an industry expert. Join the Marketing Ops Interview Bootcamp for free on Jan 15.

Non-Profit

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Gen Z

Martech

JANUARY 14, 2025

Learn how leading brands are using cutting-edge techniques to drive resultsand how you can apply these insights to your own strategy. Lessons from the past peak season to inform your 2025 plans. The post Start 2025 strong with data-driven strategies for retail success appeared first on MarTech. Save your spot here!

Retail

Martech

FEBRUARY 26, 2025

B2B marketing in 2025 is not for the faint of heart. Show some personality People don’t connect with faceless brands they connect with people. Your brand’s voice, tone and personality matter more than ever. A lighthearted, behind-the-scenes look can help humanize your brand and create an emotional connection.

Whitepaper

Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? Design School is essentially the brands resource center, where users can learn about design principles, color theory, trends, and how to use the Canva tools.

Tentpole

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends

Martech

MARCH 12, 2025

Dig deeper: Why smart marketers should front-load spending in 2025 Technology: Your inflation-fighting ally When it comes to battling inflation, automation is your best friend. brands earned over half a billion dollars in earned media value through TikTok influencer campaigns last year. Leading U.S.

Transform

Buffer Marketing

JULY 15, 2025

” In 2025, it’s where professionals build personal brands, brands find their audiences, and creators grow through connection. Before we dive into strategy, let’s take a look at who’s actually using LinkedIn in 2025 — and how big the platform really is. billion visits in May 2025 alone.

Gen Z

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. Source: 2025 State of Video report, Wistia. It also addressed video engagement and budget trends. Click to enlarge. Processing.

Branding

Sprout Social

APRIL 8, 2025

According to Sprouts 2024 Content Benchmarks Report , 81% of consumers wanted to see more short-form videos from brands. Whether youre a local service provider or a global e-commerce brand, these are a few reasons to embrace the power of Pinterest. Boost brand awareness Pinterest is built for discovery.

Shoppers

Buffer Marketing

JANUARY 22, 2025

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. Are you growing a brand, closing deals, landing a job, or something else? That means landing creator partnerships with brands I love and picking up content marketing and podcasting freelance work.

Gen Z

Hootsuite

NOVEMBER 4, 2024

By identifying and targeting unique audience segments—whether through t ailored messaging, showing up on specific platforms, or partnering up with the right creators —brands can resonate with their ideal customers on a more personal level. Begin to define your brand voice so it speaks directly to your audience.

Analytics

SocialPilot

APRIL 8, 2025

Whether you’re a brand exploring new platforms, a marketer tracking trends, or just curious about whats really going on behind the scenes, the numbers tell a compelling story. Bluesky has a milestone of over 33 million users worldwide as of 31st March 2025. million by mid-January 2025, with a 174.4% Bluesky has around 29.5

Analytics

Set Up

DECEMBER 17, 2024

These ten lessons are just as relevant now as theyll be in 2025, offering practical advice on leading with impact and staying adaptable in a fast-moving marketplace. 2025 Focus : Pursue opportunities that challenge you, even if they dont align perfectly with your long-term goals. Without them, collaboration and loyalty falter.

CMO

Buffer Marketing

FEBRUARY 6, 2025

” TikTok isn’t just for brand awareness and discovery. TikTok users will start associating you with your profile photo, so choose one that represents your brand well. Use the same logo and username across social media platforms to improve your brand recall. Your brand’s content should give off the same vibe.

SEO

SocialPilot

DECEMBER 23, 2024

Whether you’re a brand, an influencer, or just someone looking to make a splash online, you should be familiar with prompts that work for your social media. Brainstorm unique post ideas to highlight our brands milestones and achievements. Suggest a playful caption for a behind-the-scenes look at our brand.

User-Generated

The Drum

JULY 31, 2025

The best way for brands to truly connect with fans is to stop marketing at them, says Maurice Moe Endres of Serviceplan. And where there’s culture, there is relevance for brands. But in 2025, to market with impact, brands must shift from being product providers to community partners.

Branding

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. Ads are also popping up in Googles AI Mode, so your brand can appear right when people explore their options. Merchant Center is becoming a brand and content HQ.

Transform

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. Brand Marketing: Back to Basics 6. No surprise a lot of these trends are powered by AI.

Market Trends