Remove 2025 Remove Branding Remove Performance Marketing
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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Processing.

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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% The 2025 sales forecast compares with a 3.6% What impact will tariffs have on retail and advertising in 2025?

Retail 117
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How to inflation-proof your marketing in 2025

Martech

For example, working with specialized accounting firms like Pilot can give you the financial insights needed to understand how inflation affects metrics such as client acquisition costs, segment profitability and marketing ROI. brands earned over half a billion dollars in earned media value through TikTok influencer campaigns last year.

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Are cookies on the menu in 2025?

illumin

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? Consumers are certainly in favor of cookieless approaches, so will Google’s decision to stick with their old but trusted targeting methods influence marketers? In 2025 and beyond, cookies are still set to disappear – even from Chrome.

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CFOs want hard numbers, not brand vibes

Martech

Principal Analyst in the Gartner Marketing Practice, specializing in marketing data and analytics, marketing technology and marketing operations. Brand marketing is under the microscope. In 2025, 55% of marketers prioritize performance marketing, compared to 22% focusing on brand.

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How to market your brand to budget-conscious prospects

Hubspot Marketing

Table of Contents How to Market to Budget-Conscious Consumers How to Market to Budget-Conscious Businesses How to Market Higher-End Products (If You Can’t Change The Price) 5 Tools You Can Use to Market to Budget-Conscious Prospects How to Market to Budget-Conscious Consumers We’re midway through 2025, and U.S.

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Adobe focuses on new Email Designer in May 2025 Marketo Engage updates

Martech

The May 2025 updates for Adobe Marketo Engage started to roll out on May 23, 2025. GenStudio Integration : GenStudio is a generative AI-first product for ad creation that increases the scale of marketing campaign content. Many of the May updates involve the new Email Designer , which was unveiled earlier this year.