The Marketing Operations Leader

JANUARY 2, 2025

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Build your personal brand as an industry expert. Consider apps like Yelp or Google Places. Imagine gaining 5 hours back each week.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketing 130

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 122

Gen Z Social Media Marketing User-Generated Inbound Marketing 122

Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

Gen Z 131

Gen Z Transform User-Generated Analytics 131

Martech

JANUARY 3, 2025

Heres how this shift will affect viewers and advertisers in 2025. In 2025, streaming platforms will expand beyond live sports, offering more appointment viewing like comedy specials, concerts, political events, and even unconventional fare like hot-dog eating contests, said Kevin Krim, CEO of ad engagement measurement company EDO.

Advertising 118

Advertising Advertisers CMO Entertainment 118

illumin

JUNE 6, 2025

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. Corporate employees are providing counter-pressure to keep brands active on LGBTQ+ issues.

Gen Z 87

Gen Z Branding Millennials Advertisers 87

Martech

APRIL 3, 2025

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% The 2025 sales forecast compares with a 3.6% What impact will tariffs have on retail and advertising in 2025?

Retail 119

Retail Advertising Advertisers Price 119

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. Source: 2025 State of Video report, Wistia. It also addressed video engagement and budget trends. Click to enlarge. Processing.

Branding 118

Branding User-Generated Place Product 118

Martech

JANUARY 15, 2025

They are also the place where content creators and influencers cultivate passionate fan bases. Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. Social media platforms are portals to deep, meaningful engagement with customers.

Gen Z 116

Gen Z Whitepaper Social Media Marketing Millennials 116

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Source: Statista 17.

Gen Z 108

Gen Z Social Media Marketing Millennials User-Generated 108

Hootsuite

MAY 28, 2025

It can be tricky to understand whats the best option for your brand. Others specialize in certain aspects, like influencer discovery or campaign management. Feature sets, complexity, and pricing vary. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals.

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketing 109

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Reddit is a popular place for real information. Users might see your post, comment in their news feed or find you in a specific subreddit.

Branding 79

Branding Gen Z Pharmaceutical Health 79

Buffer Marketing

FEBRUARY 18, 2025

" So, why are conferences on our radar in the first place? Great speaker lineups: Think industry leaders and innovators across tech, branding, and the creator economy. So, let’s dive into the events you’ll want on your calendar for 2025.

Social Media Marketing 110

Social Media Marketing Price Energy Influencer Marketing 110

Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? Design School is essentially the brands resource center, where users can learn about design principles, color theory, trends, and how to use the Canva tools.

Tentpole 118

Tentpole Gen Z Thought Leadership User-Generated 118

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Thats according to Australians interviewed for The 2025 Sprout Social Index.

Influencer Marketing 92

Influencer Marketing Marketing Marketers User-Generated 92

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? In 2025, marketers will likely continue the cookieless journey they started the year before, diving deep into new, long-term strategies. In 2025 and beyond, cookies are still set to disappear – even from Chrome. It’s just a matter of time.

Advertisers 96

Advertisers Advertising Influencer Marketing Performance Marketing 96

Hootsuite

JANUARY 14, 2025

Customers can follow (or Like) Facebook Business Pages to see content from and connect with their favorite brands, companies, and creators. You need a Facebook Business Page to run Facebook ads, open a Facebook shop , or create a Facebook Group managed by your brand. It also appears on your Facebook page. It’s so easy.

Analytics 111

Analytics User-Generated Social Media Marketing Management 111

Buffer Marketing

JANUARY 22, 2025

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. Are you growing a brand, closing deals, landing a job, or something else? That means landing creator partnerships with brands I love and picking up content marketing and podcasting freelance work.

Gen Z 117

Gen Z Analytics Fashion Management 117

SocialPilot

APRIL 17, 2025

Success on Instagram in 2025 requires a well-planned content strategy that leverages Reels, Stories, Lives, and user-generated content all while staying ahead of trends and audience behaviors. Also to maximize engagement, follow the latest Instagram reels tips for 2025, such as trending audio and rapid edits.

User-Generated 97

User-Generated Gen Z Entertainment Education 97

Hootsuite

FEBRUARY 27, 2025

What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. Its parent company, Google, of course.

Gen Z 100

Gen Z User-Generated Marketing Marketers 100

Buffer Marketing

JANUARY 30, 2025

This checklist is your blueprint for momentum in 2025. Whether you’re aiming for more consistency, kickstarting your creator journey , or landing your first brand deal, this guide will help you build a strategy that sticks. Refresh your bio Your profile picture should be high-quality, on-brand, and consistent across platforms.

User-Generated 106

User-Generated Education Analytics Thought Leadership 106

Buffer Marketing

FEBRUARY 6, 2025

” TikTok isn’t just for brand awareness and discovery. TikTok users will start associating you with your profile photo, so choose one that represents your brand well. Use the same logo and username across social media platforms to improve your brand recall. Your brand’s content should give off the same vibe.

SEO 114

SEO Real Estate User-Generated Promotion 114

Hubspot Marketing

JUNE 10, 2025

The Unstereotype Alliance studied 300+ global brands and found that those who create inclusive advertisements brought in 5% higher short-term sales and 16% higher long-term sales, as well as a 62% higher likelihood of a brand being a customer's first choice. If people can't find that connection, they'll move to a brand that does.

Fashion 108

Fashion Marketing Marketers Advertisers 108

Buffer Marketing

MAY 5, 2025

Advertising on Facebook also gives you the chance to experiment and find just the right approach for your brand.  In this fully updated guide, you’ll find all the current Facebook ad dimensions, file types, and technical details you need to create standout ads in 2025.  💡 New to advertising on Facebook?

Advertising 102

Advertising Advertisers Analytics Product 102

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media goals should align with your overall marketing objectives.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Hootsuite

JUNE 24, 2025

This summer, G2 recognized Hootsuite as the #1 platform for Social Media Listening, Social Media Analytics, and Social Media Suites — part of 178 total top rankings in their Summer 2025 Report. Business Owner #1 in Social Media Listening Tools With Hootsuite Listening, it’s easy to turn social chatter into brand insight.

Analytics 83

Analytics Transform Health Management 83

Chief Martec

DECEMBER 3, 2024

Frans Riemersma and I just released our latest report, Martech for 2025. We call this “embedded AI” because it works in the existing tools and workflows you already have in place. The centerpiece of our Martech for 2025 report is one of the most in-depth studies of gen AI use cases in marketing today.

User-Generated 102

User-Generated Branding Marketing Marketers 102

Buffer Marketing

APRIL 30, 2025

Keeping up with Instagram in 2025 feels a bit like running a marathon. Whether you’re building on-brand visuals, editing videos, or writing scroll-stopping captions, these tools help you stay consistent and creative — without spending hours or hiring a designer. The right tools make all the difference.

User-Generated 107

User-Generated Analytics Fashion Management 107

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. Facebook marketing is promoting your company or brand on the Facebook platform. Facebook marketing grows your audience, brings in leads and sales, and establishes your brand.

Gen Z 99

Gen Z User-Generated Marketing Marketers 99

Sprout Social

FEBRUARY 20, 2025

Valentines Day has come and gone but Team Sprout is still feeling the lovemainly because Sprout Social has been ranked in 7 categories by G2s 2025 Best Software Awards. Sprout Social is incredibly user-friendly and provides a seamless way to manage all my social media accounts in one place. Access the full G2 rankings here.

Influencer Marketing 122

Influencer Marketing Place Analytics Advertisers 122

Hubspot Marketing

JUNE 10, 2025

I’ve worked with dozens of brands on organic and paid social strategy, and image sizing is one of the first things I coach teams to get right. According to HubSpot’s 2025 Global Social Media Trends report , Instagram, Facebook, and YouTube are the top platforms for both engagement and lead quality, and every one of them is powered by visuals.

Real Estate 106

Real Estate Place Branding Management 106

Martech

JANUARY 8, 2025

You can also create branded landing pages for scheduling to keep everything in line with your companys image. These should align with your brand voice and be customizable for different prospect types. Use all-in-one platforms, like HubSpot for example, to keep everything CRM, proposals, e-signatures and onboarding in one place.

CRM 125

CRM Customer Acquisition Analytics Communications 125

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? After that, the quality of your brands content and how you engage with followers are what makes businesses stand out to consumers on social media. While many of consumers see a place for it, theres a strong minority (32%) who think its cringey.

Entertainment 88

Entertainment Gen Z Millennials User-Generated 88

Sprout Social

MARCH 17, 2025

When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. This is especially important because according to The 2025 Sprout Social Index , 58% of social media users plan to keep using social just as much in 2025, while 24% say theyll use it even more.

Social Media Marketing 75

Social Media Marketing User-Generated Branding Management 75

Sprout Social

JUNE 11, 2025

This time, we’re rounding up some of the boldest brands on social. According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. The same report found consumers want brands to prioritize audience interaction and original content.

Branding 109

Branding Transform Food Education 109

Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. Billion by the end of 2025, and whos surprised?

Influencer Marketing 118

Influencer Marketing Branding B2C Marketing 118

Martech

JUNE 20, 2025

Brand marketing is under the microscope. As CFOs demand harder evidence of impact, marketers must prove how brand investments drive real business results — or risk losing the budget to performance. In 2025, 55% of marketers prioritize performance marketing, compared to 22% focusing on brand. Yet skepticism remains.

Branding 82

Branding Marketing Mix Health Price 82

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. Let’s take a look at the biggest HubSpot updates for February 2025. Currently, A/B tests are available for CTAs placed on your website, with email CTA testing not yet supported. Processing.

CRM 104

CRM User-Generated Management Communications 104