Martech

JANUARY 9, 2025

2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. According to Adobe, chatbot use peaked on Cyber Monday, up 1,950% YoY.

Customer loyalty 129

Customer loyalty CMO Retail Customer Journey 129

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversational Marketing 129

Conversational Marketing Real Estate Marketing Marketers 129

Martech

FEBRUARY 6, 2025

In the past, marketers expected an average of eight to 10 touchpoints before a conversion. By 2025, this number is 30-40 or more, especially in technical B2B niches. These touchpoints span multiple channels and devices, creating a far more complex path to conversion. Whats the plan?

Thought Leadership 91

Thought Leadership Customer Journey Customer loyalty Marketing 91

illumin

MAY 15, 2025

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 billion in 2025 and reach around USD 26.47 Here are some tips to advertise effectively. billion by 2034.

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97

Sachs Marketing Group

APRIL 7, 2025

By embracing AI marketing automation, businesses can enhance their marketing efforts, improve efficiency, and achieve better outcomes. Top AI Marketing Automation Tools for 2025 As AI continues to evolve, so does the toolkit available to marketers.

Transform 52

Transform User-Generated Marketing Marketers 52

Set Up

JANUARY 21, 2025

According to Forbes , conversational marketing and AI-driven interactions are set to redefine customer interactions, emphasizing the need for Brands to adapt to evolving consumer behaviors. Generally, Brands are meeting their customers where they are at, and investing in their own evolution and who they are to get there.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Sprout Social

APRIL 20, 2022

Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. Gartner predicts that by 2025, 40% of customer service will go from a major organizational expense to a significant profit driver as direct messaging streamlines sales pipelines.

Automobile 145

Automobile Real Estate Logistics Customer 145