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How advanced customer journey analytics is shaping the future of engagement

Martech

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

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AI agents: 2025 predictions

Martech

2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. According to Adobe, chatbot use peaked on Cyber Monday, up 1,950% YoY.

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5 essential priorities for marketers in 2025

Martech

From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Together, they form a blueprint for navigating change while positioning your brand for success in 2025 and beyond. Make privacy a priority in all aspects of your marketing.

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In 2025, the AI-infused world will require humans bring strategy and judgement by Optimove

Martech

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

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Data, AI and advertising: 2025 predictions

Martech

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

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Google Marketing Live 2025: Everything you need to know

Martech

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. which means businesses can connect with potential customers much earlier in their search journey. The event made it clear that AI isnt just an assistant anymore.

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Social media and influencers: 2025 predictions

Martech

For marketers looking to meet customers where they are , social media cant be overlooked. Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. Customer service on social media We dont know what shape TikTok will take in the U.S.,

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