Martech

JANUARY 15, 2025

For marketers looking to meet customers where they are , social media cant be overlooked. Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. Customer service on social media We dont know what shape TikTok will take in the U.S.,

Gen Z 115

Gen Z Whitepaper Social Media Marketing Millennials 115

Martech

FEBRUARY 14, 2025

That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. Your data analysts should speak the language of customer behavior, not just SQL. Reality looks different.

Finance 112

Finance Transform Customer Journey Customer Acquisition 112

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Let’s take a look at the biggest HubSpot updates for January 2025.

CRM 104

CRM Health Transform Management 104

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Managing total cost of ownership. A CMS is vital in creating personalized experiences and connecting customer touchpoints across all channels.

SEO 117

SEO Gen Z Customer Journey User-Generated 117

Martech

DECEMBER 20, 2024

The paths all need to unite to be able to have the right data, the right touchpoints, the right customer journey.” ” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. Processing.

Retail 119

Retail Shoppers Advertisers Advertising 119

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. which means businesses can connect with potential customers much earlier in their search journey. The event made it clear that AI isnt just an assistant anymore.

Transform 86

Transform Analytics Marketers Marketing 86

Hootsuite

NOVEMBER 4, 2024

Behavior analysis can also help you understand how social media impacts your customer journey. The best social media audience analysis tools for 2025 You’ll need some tools to access all the data points required for a solid social media audience analysis. When and how is your audience most likely to engage? Try it free today.

Analytics 108

Analytics Price Social Media Marketing CRM 108

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Amazon customer leader, Kenvue; and Sarah Weiss, vice president, head of marketing, Qvest. Processing.

Retail 98

Retail Customer Journey Communications Product 98

Martech

MAY 6, 2025

But if you heard Scott Brinker, the editor of Chiefmartec.com, at the Spring 2025 MarTech Conference in March, you heard his excitement about the speed with which AI advances are hitting the market and what it means for the sector. We also saw the problems of data integration in our 2025 State of Your Stack Survey.)

Transform 75

Transform Customer Journey Marketers Marketing 75

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. The Power of AI Embracing Digital Minimalism Marketing Trends 2025: What to Expect 1.

Market Trends 67

Market Trends CMO Transform Influencer Marketing 67

Sprout Social

MAY 29, 2025

15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Knowing that industry averages are just a starting point, here are social media marketing ROI statistics to consider in 2025: 1.

Gen Z 81

Gen Z Social Media Marketing Transform Marketers 81

Martech

FEBRUARY 21, 2025

There are five primary use cases for MMM solutions, each catering to specific organizational needs: Basic mix modeling: Ideal for organizations new to MMM, this scenario emphasizes data management, model latency and adoption enablement for marketers. Processing.

Marketing Mix 121

Marketing Mix Finance Analytics Marketers 121

Sprout Social

DECEMBER 16, 2024

Instead, we sent a team of 30+ product managers and engineers to their global headquarters so we could immerse ourselves in their needs and pain points in order to build scalable solutions. Customers that hold you to a remarkably high standard are a product teams greatest gift. For brands, responding to questions is the bare minimum.

Product 70

Product Transform Influencer Marketing User-Generated 70

Martech

JUNE 11, 2025

For example, marketers can input a goal — such as raising awareness of a new product among top customers — and the AI will build and launch the campaign, manage customer journeys and personalize outreach across channels like email, SMS and web. It also assembles personalized web experiences dynamically.

Transform 91

Transform Customer Journey Marketers Marketing 91

Litmus

DECEMBER 24, 2024

Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Marketers will aim for goals like increased engagement and retention throughout the customer journey. Youll break your calculator. Tracie Pang, Sr.

B2C 91

B2C User-Generated Email Marketing CRM 91

Customers.ai

NOVEMBER 25, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Customer Journey Mapping Tool Customers.ai Customer Journey Mapping & Visitor Tracking Tool Best for: Marketers seeking to visualize and optimize the customer journey.

eCommerce 89

eCommerce Price Customer Journey CRM 89

Sachs Marketing Group

JANUARY 13, 2025

In 2025, businesses face an even more competitive and complex digital environment, where success hinges not just on visibility but on creating meaningful connections with audiences across multiple channels. The Modern Customer Journey Todays customer journey is anything but linear.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial.

Gen Z 77

Gen Z Millennials Social Media Marketing User-Generated 77

The Marketing Operations Leader

FEBRUARY 25, 2025

From Batch & Blast to Customized Journeys: How World Vision Canada Creates Personalized Customer Experiences Looking for fresh insights on email personalization? ⚠️ Limitation: Ignores everything else in the buyer’s journey. Register now to save your spot! It doesn't have to be.

Customer Journey 130

Customer Journey Marketers Marketing Marketing Mix 130

Sachs Marketing Group

MAY 30, 2025

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. Whether you’re a brand manager, business owner, or agency marketer, now is the time to audit and adapt. Whats Working in 2025 1.

Transform 52

Transform Gen Z SEO User-Generated 52

Hubspot Marketing

APRIL 21, 2025

2025 is upon us, and a new year brings new trends and new challenges. I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. Is social media video marketing effective in 2025? In 2025, it will be the smaller influencers time to shine.

Social Media Marketing 84

Social Media Marketing User-Generated Influencer Marketing Customer Journey 84

Hootsuite

FEBRUARY 7, 2025

They also differ from full-scale Instagram ads as they lack the advanced targeting and advertising features available in Ads Manager. For social media managers, boosting an Instagram Reel is an excellent way to give high-performing organic content extra exposure, attract profile views, or drive visits to your website. Clear data.

Advertisers 76

Advertisers Advertising Social Media Marketing Analytics 76

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. These updates focus on helping you manage sensitive data securely, optimize user workflows and enhance team productivity. Get detailed insights on meetings with custom report builder.

CRM 65

CRM User-Generated Customer Journey Management 65

Exposure Ninja

APRIL 25, 2025

This means that your PPC strategy needs to adapt to stay competitive in 2025. What is new in 2025 is the widespread adoption. As platforms push more automation into the default campaign setup, more businesses are relying on AI to manage bidding , targeting , and creative production.

User-Generated 52

User-Generated Real Estate Advertisers Advertising 52

Martech

FEBRUARY 6, 2025

Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. By 2025, this number is 30-40 or more, especially in technical B2B niches. In the past, marketers expected an average of eight to 10 touchpoints before a conversion.

Thought Leadership 91

Thought Leadership Customer Journey Customer loyalty Marketers 91

Sprout Social

MARCH 27, 2025

The benefits of the creator economy for brands According to a Q1 2025 Sprout Pulse Survey, over half of marketers say influencers already play a significant role in boosting audience engagement, fostering credibility and driving revenue growth. AI is also making it easier for brands to discover creators and manage partnerships.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Martech

JUNE 10, 2025

Whether you’re managing a team, building reports, or deep in HubSpot workflows every day, these are the ones to pay attention to. The platform also includes new performance reports and a user-friendly clip management interface for trimming long-form videos into shorter, shareable pieces. Let’s dive in.

CRM 55

CRM User-Generated Finance Price 55

Martech

MAY 12, 2025

Lets break down what a strong online advertising strategy looks like in 2025 and why affiliate marketing should be in your playbook. While effective, traditional advertising tactics dont address every stage of the customer journey and dont meet customers where theyre exploring products today. Up to 36.8% Its your edge.

Retail 104

Retail Affiliate Marketing Customer loyalty Advertisers 104

Sprout Social

MARCH 31, 2025

Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) Agencies can use social media for crisis communication , public education, enhance dialogue and to manage public perception. to meet their goals and effectively target distinct audiences at the right time. Thursdays: 9 p.m. Tuesdays: 11 a.m.

Food 90

Food Retail Education Analytics 90

Sprout Social

FEBRUARY 18, 2025

Managing a successful social media strategy today is about more than just creating and publishing high-quality content. Social media platforms are all designed to foster communication, and this expectation extends to your customers. The importance of efficient social media inbox management Nobody wants to be ignored.

Management 68

Management CRM Communications Customer 68

Martech

MAY 15, 2025

Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. That time can be used on strategic activities, such as: Refining customer journeys. MOps professionals must now: Become highly adept at managing relationships Align priorities.

Transform 86

Transform Customer Journey Marketers Marketing 86

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. In 2025 AI-driven techniques will offer more sophisticated personalization, enabling marketers to craft experiences tailored to individual user interactions.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Personalization and segmentation of email campaigns significantly enhance customer engagement and loyalty, boosting conversion rates.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Martech

JUNE 18, 2025

Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). cite data integration as their biggest martech management challenge. identify data integration as the top stack management issue. MarTech Survey: 65.7%

Transform 68

Transform CMO Health Marketers 68

Backlinko

JUNE 12, 2025

For example, when you search “best SEO blogs in 2025,” Google’s AI Overview cites established brands. Old customer journey: See result → Click → Convert (trackable) New customer journey: See AI mention → Research brand → Visit directly later (invisible) It’s a measurement paradox.

SEO 116

SEO User-Generated Analytics Customer Journey 116

Litmus

JUNE 17, 2025

Email list hygiene and personalization data management are foundational for segmentation and personalization that your customers (and stakeholders) love. Plotting email personalization and the customer journey alongside each other keeps everything organized. Segmentation and personalization working together is just right.

Branding 87

Branding CRM Email Marketing Analytics 87

Martech

JUNE 18, 2025

Consolidation struck the customer data platform (CDP) market again today, as Supermetrics announced the acquisition of real-time CDP vendor Relay42. Supermetrics calls itself a marketing intelligence platform and helps simplify data integration and management for brands and agencies. Email: See terms.

eCommerce 62

eCommerce CRM Customer Journey Advertisers 62