Martech

JANUARY 24, 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs, and whether marketers are even using CDPs some things are new, but many of them are things we’ve been predicting for years.

Non-Profit

Martech

OCTOBER 28, 2024

This shift enables dynamic customer segments to adjust in real-time, making marketing efforts far more personalized and responsive. In today’s omnichannel environment, AI-powered micro-segmentation allows brands to deliver tailored messages across various touchpoints, extending beyond email.

Market Trends

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. Advanced Segmentation Advanced segmentation is an emerging trend in AI-powered email marketing.

Email Marketing

Vertical Response

JANUARY 10, 2025

Email marketing is vital for boosting business in 2025. This article highlights the top strategies, from campaign types to email list building and performance tracking, to help you master email marketing and drive significant results. This marked the beginning of a new era in digital communication.

Email Marketing

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Email marketing is particularly appealing due to its impressive return on investment.

Email Marketing

Exposure Ninja

APRIL 25, 2025

With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. Here are the top 10 content marketing trends that will shape 2025 and how you can use them to boost engagement, visibility, and (most importantly) conversions.

Market Trends

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Trends like interactive emails will shape the industry in the next twelve months. Marketers will aim for goals like increased engagement and retention throughout the customer journey.

B2C

Martech

JANUARY 13, 2025

These unresolved questions underscore a rift that could fundamentally reshape the future of digital marketing and online trust. Below is a timeline of milestones across social media, email marketing and regulatory/legal/restrictive events since the 1990s. blocklist providers. Dig deeper: U.S.

Law

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. If your company isn’t fully committed to email, your budget probably just covers your costs. So, put this on your 2025 action plan. It’s highest in email.

Email Marketing

Marketing Insider Group

MAY 20, 2025

Small business marketing in 2025 isnt about doing everything you possibly can its about doing the right things strategically. If youre running a small business, you dont have a bottomless budget and a massive team, so spending time and money on the wrong marketing strategies can hurt you.

Energy

Vertical Response

APRIL 25, 2025

Email marketing is a strategy where businesses use emails to communicate with customers and prospects. This article will explain what is email marketing, its different types, and how to use it effectively. Email marketing has evolved significantly over the years.

Email Marketing

Vertical Response

NOVEMBER 29, 2024

Want to leverage AI in your email marketing campaign for better results? Key Takeaways AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI. An effective email marketing strategy is recognized for its ability to drive conversions.

Email Marketing

Hubspot Marketing

JULY 8, 2025

So, you'll need a good CRM that helps you turn first-time visitors into loyal regulars by tracking preferences, automating marketing, and creating personalized dining experiences. Let's look at the best restaurant CRM solutions available in 2025. Here are our top solutions for restaurants in 2025: 1.

CRM

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

CMO

illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. Inclusive advertising and ethical marketing have been more prevalent in this year’s ads.

Advertisers

Martech

JUNE 4, 2025

More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email operations will be AI-driven by 2026. Email: See terms. Canada, Australia and Ireland from Dec.

Email Marketing

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. Let’s take a look at the biggest HubSpot updates for February 2025. It can also generate hyper-personalized content for marketing emails (Marketing Enterprise only). Processing.

CRM

Hubspot Marketing

JULY 8, 2025

The global fitness industry is estimated to be worth $257 billion in 2025 and continues to expand at a rapid pace. The fitness industry is growing fast, but managing member relationships is getting harder.

CRM

The Marketing Operations Leader

JANUARY 27, 2025

Traditional marketing technology stacks aren’t optimized for speed or agility, creating complexity for marketing and campaign ops teams. Traditional marketing technology stacks aren’t optimized for speed or agility, creating complexity for marketing and campaign ops teams.

CRM

Hubspot Marketing

JULY 14, 2025

of the CRM market share in 2022, with HubSpot's retail CRM capabilities including inventory integration, customer segmentation, and omnichannel communication tools that support seamless shopping experiences. Retail accounted for 23.5%

Retail

Litmus

FEBRUARY 7, 2025

What is email accessibility? Why does email accessibility matter? GET THE EBOOK Accessibility best practices for email marketers In this section, we’ll cover the best practices and considerations for make email accessible.

eBook

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting

Martech

JULY 7, 2025

Important caveat: I don’t use this for my email newsletter. I am lucky to have a fantastic editor who curates the content with an expert eye and deep knowledge of the email marketing industry. Tool : ChatGPT When IFamily Feud: Email Marketing Edition at Email Innovations World was a hit from when I first ran it in 2020.

Copywriting

illumin

FEBRUARY 19, 2025

Leading mobile apps worldwide in March 2024, by downloads (Statista) Mobile app marketing strategy must-haves These are the most critical strategies to add to your arsenal when marketing a new or existing mobile app. Continuously grow your email list Email marketing remains a steadfast way to grow your audience.

Customer loyalty

Customers.ai

NOVEMBER 25, 2024

Test Integrations Like Your Business Depends on It (Because It Does) If your visitor tracking tool doesn’t play well with your CRM, email marketing, or other essential systems, you’re leaving money on the table. The post Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed] appeared first on Customers.ai.

eCommerce

Hubspot Marketing

JULY 16, 2025

Advanced automation workflows: HubSpot's sophisticated automation capabilities allow social media businesses to create personalized customer journeys that span social platforms, email marketing, and sales outreach, ensuring consistent engagement across all touchpoints.

CRM

Martech

JANUARY 10, 2025

They could tarnish not only your brands name but also email marketing as a channel. Most advice on writing effective subject lines includes at least a brief reminder not to deceive or mislead subscribers into opening an email. Because they appear bogus, I don’t feel compelled to open the emails.

Copywriting

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever.

Digital Marketing

Martech

JULY 1, 2025

Dig deeper: 5 email marketing tech essentials for 2025 success Interactive displays Looking for something more subtle to make recipients smile? Ask your subscribers to: Help name the new product. Suggest new flavors. Come up with slogans. Then, give the winning suggestions a special discount or first dibs on the item.

eCommerce

Exposure Ninja

APRIL 25, 2025

In 2025, content marketing isn’t optional. When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock. Download my free copy Key Takeaways: Why Is Content Marketing Important?

Content Marketing

Hubspot Marketing

JULY 10, 2025

HubSpot's custom reporting dashboard and attribution reporting guide strategic business decisions by connecting marketing activities directly to revenue outcomes and customer lifetime value metrics. List all the tools your business currently uses (ecommerce platform, email marketing, accounting software, etc.)

eCommerce

Martech

MAY 20, 2025

According to the 2025 State of Marketing AI Report: 55% of respondents say their company doesn’t have policies guiding the use of AI. Source: AI Marketing Institute 2025 State of Marketing AI Report For marketing teams as a whole, 46% say they’re running initial AI projects. Processing.

PR

Hubspot Marketing

JULY 15, 2025

In this guide, we'll summarize the five best CRMs for legal professionals in 2025. SMS and email marketing automation: Sends appointment reminders, court date notifications, and case updates via clients’ preferred communication method, with automatic opt-in compliance for legal marketing requirements.

Law

Hubspot Marketing

JUNE 30, 2025

A social media coordinator is the top priority hire for 2025 in marketing teams, according to HubSpot’s 2025 State of Marketing. So if you aren‘t yet using social media marketing to your advantage, it’s time to start. Likewise, content marketing ranked in the top three for B2C.

Management

Businesses Grow

JANUARY 13, 2025

I think we will see this happen in 2025. Hopefully the first one will be personalized marketing! Somebody will want to prove this concept — a company entirely (or almost) run by bots. Nvidia is already testing the idea in different departments.

Personalized Marketing

SmartBrief - Marketing

JULY 8, 2025

Here’s why marketing leaders should leverage influencers on LinkedIn and how to do it effectively: LinkedIn influencer marketing works LinkedIn’s reputation as a hub for professional insights gives it a distinct role and immense value in the influencer marketing environment.

Influencer Marketing