Martech

FEBRUARY 14, 2025

Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. Your CMO dashboard means nothing if sales and finance see different numbers.

Finance

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Its fun math, we promise.)

Gen Z

Martech

OCTOBER 1, 2024

Speaking different languages: A common disconnect Recently, I participated in a roundtable discussion with finance and data science leaders. For finance teams, predictive means causal forecasting — what’s expected to happen given specific variables. ” and “How much should we give you next year?

Finance

Hubspot Marketing

JANUARY 8, 2025

Coupled with its compatible vendors carousel, viewers are given a clear view of what their financing tech can look like from first click. Source What I like: With its inviting hues of green and cool toned yellow, the aesthetic and chic landing page for Gynger feels inviting.

Price

Martech

FEBRUARY 21, 2025

MMM offers a compelling solution for marketing and enterprise functions like finance and supply chain, which use these models to articulate return on investment and optimize strategies. Nearly half of marketing leaders struggle to prove their value and gain recognition for their contributions, a recent Gartner survey found. Processing.

Marketing Mix

The CMO Survey

APRIL 1, 2025

companies, findings highlight critical trends shaping marketings strategic direction in 2025. Cross-functional collaboration continues to improve, particularly with finance and human resources departments in brand-building initiatives. Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S.

Transform

Exposure Ninja

APRIL 25, 2025

With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. Here are the top 10 content marketing trends that will shape 2025 and how you can use them to boost engagement, visibility, and (most importantly) conversions. But marketers have adapted in 2025.

Market Trends

Hubspot Marketing

JANUARY 8, 2025

Finance team: Track historical forecasts and spending patterns and enforce budgets across the organization. Social media team (all levels): The do-ers who understand what areas require the most investment and which activities are worth spending money on. Pro tip: It also wouldnt hurt to run your plans by the sales team.

Social Media Marketing

Sprout Social

APRIL 21, 2025

Why brands need to engage with niche communities During SXSW 2025, one of the key takeaways influencer/Sprout partner Lia Haberman walked away with was that its all about the niche. Some finance related subreddits have impacted real world scenarios, including r/WallStreetBets infamous super boost of GameStop stock.

Branding

Jeff Bullas

JUNE 18, 2025

Top 10 AI thought leaders on LinkedIn (2025) I reviewed the top 10 AI thought leaders on LinkedIn based on actual follower count and more importantly, actual insight. Enterprise AI Automation – Legal, finance, and HR automation—unsexy but incredibly valuable. These aren’t hype machines. They’re thinkers, builders, and educators.

Transform

Hubspot Marketing

JULY 25, 2025

In this comprehensive guide, we’ll explore the five best CRM solutions for call centers in 2025, starting with HubSpot — a platform trusted by companies like Ritual , Zoom , and DoorDash to power their customer service operations. HubSpot’s workflow automation works seamlessly with VoIP partners to create sophisticated routing rules.

CRM

Martech

MARCH 3, 2025

Finance teams have lost confidence in marketing-driven revenue forecasts. Marketing, sales and finance must align with the actual drivers of revenue, rather than using artificial engagement signals as a proxy. Sales teams have long disliked chasing low-intent MQLs. CEOs struggle to connect marketing spend with actual business growth.

Transform

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Beyond 2025, social media usage by age will likely shift. The law takes effect in late 2025. As of February 2025, 38% of the Australian population aged 18 and over uses TikTok.

Gen Z

Duct Tape Marketing

DECEMBER 4, 2024

5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I discuss the marketing landscape heading into 2025. I'm doing a solo show.

Market Trends

Martech

JANUARY 7, 2025

For example, a rich blog post for a fintech company could be titled What is embedded finance? For example, a cybersecurity firm can enhance blogs with: Infographics summarizing 5 types of cyberattacks businesses should watch for in 2025. Benefits and challenges for SaaS platforms, with subsections for: Benefits for startups.

SEO

Sprout Social

OCTOBER 11, 2024

As you plan for 2025, consider how the changing face of sports marketing could align with your strategy and goals. Insurance and finance Gainbridge partnered with athletes Caitlin Clarke, Billie Jean King and Annika Sörenstam to promote their product ParityFlex, an annuity designed to address women’s unique retirement needs.

Transform

Martech

NOVEMBER 21, 2024

That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. If the brand guys just start throwing money at it without any way to demonstrate its value, for real, then they will end up on the same ash heap. That would be bad. Brand and reputation are central.

Transform

Exposure Ninja

JUNE 26, 2025

For finance marketers, this shift presents both a challenge and an opportunity. Our recent analysis of over 7 million finance-related keywords reveals that AI Overviews are already appearing on thousands of high-intent searches every month. What Are AI Overviews and Why Do They Matter for Finance Marketers? industry average.

Finance

Martech

JANUARY 22, 2025

in the first five months of 2024 alone and 2025 is looking just as promising. ” Nashville finance experts took the stage, followed by several local CEOs who had successfully built seven-figure-plus enterprises. For example, Pilot’s takeaway was access to a limited-time offer for free office hours with a finance expert.

Event Marketing

Sprout Social

MAY 20, 2025

According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. FinTok is shaping how consumers and industry insiders think about finances, spending and saving. Followers of the trend make separate savings goals for each.

Gen Z

Buffer Marketing

FEBRUARY 7, 2025

This gives us a strong indication of what 2025 might look like, starting the year with this kind of monthly profitability as our baseline. Starting 2025 with a baseline of $100,000 monthly profit puts us in a strong position to increase both our net profit and these bonuses significantly in the coming year.

Energy

Martech

FEBRUARY 3, 2025

What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? Finance questions every tech investment, even the critical ones. Give finance visibility into usage metrics and ROI tracking. The interconnected nature of modern marketing technology complicates decisions. The human impact cuts deep.

Transform

Hubspot Marketing

JUNE 6, 2025

Folks in finance, science, tech, consulting, and, of course, marketing, can benefit from using this iteration of AI as a research assistant. finance, health, news, and beyond), but also toward those who want a “personal consultant” that’s akin to a concierge. What is deep research useful for?

Content Marketing

Martech

NOVEMBER 21, 2024

That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. If the brand guys just start throwing money at it without any way to demonstrate its value, for real, then they will end up on the same ash heap. That would be bad. Brand and reputation are central.

Transform

Hubspot Marketing

FEBRUARY 18, 2025

Weve expanded beyond general business news, with spin-off newsletters dedicated to retail, marketing, emerging tech, finance, and more. That idea became Morning Brew , a daily newsletter with over four million subscribers. Below, Ill share that growth journey. Here are my top five tips to make your newsletter unmissable.

Entertainment

Set Up

APRIL 8, 2025

Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next. According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. So, how can financial brands stay ahead? AI is Reshaping Financial MarketingBut Can It Maintain the Human Touch? Whats changed?

Transform

Set Up

APRIL 7, 2025

Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next. According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. So, how can financial brands stay ahead? AI is Reshaping Financial MarketingBut Can It Maintain the Human Touch? Whats changed?

Transform

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever.

Digital Marketing

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. From gender to income, heres a more in-depth look at Australian TikTokers: As of February 2025, 38% of Australians aged 18 and over use TikTok.

Gen Z

Customers.ai

NOVEMBER 25, 2024

Piwik PRO Analytics Tracking Best for: Organizations prioritizing data privacy and compliance, such as those in healthcare, finance, and government sectors. The post Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed] appeared first on Customers.ai. Rating: ★★★★☆ (4.4/5)

eCommerce

Martech

OCTOBER 31, 2024

In fact, the 2025 MarTech Replacement Survey found homegrown martech applications are becoming a rare breed. With numerous stakeholders, from the end users to their manager and roles like finance and, legal and procurement that have little relationship with the use of the product, coming to a decision can take months.

Finance

Sprout Social

MAY 14, 2025

According to The 2025 Sprout Social Index , 91% of Australian social media users use it to keep up with trends and cultural moments. Set to take effect in December 2025, the bill will cover networks like Facebook, Instagram, Snapchat, TikTok and X. How do social media behaviours differ by age group in Australia? female; 67.5%

Gen Z

Martech

AUGUST 14, 2025

This update could be especially useful for finance or ops teams managing subscriptions quotes or recurring invoices across multiple payment methods. This update could be especially useful for finance or ops teams managing subscriptions, quotes, or recurring invoices across multiple payment methods. Fuel up with free marketing insights.

CRM

Hubspot Marketing

JULY 17, 2025

Ensure Financial Accuracy and Compliance Across Teams When development and finance teams use different systems, gift totals rarely match, making board reports unreliable and audit preparation nightmarish. This exercise reveals where manual handoffs slow you down and where automation could multiply your impact.

CRM

Martech

JUNE 10, 2025

It’s especially useful for finance and operations teams managing multiple reps or departments inside the same portal. The post The 14 best HubSpot updates from May 2025 appeared first on MarTech. How it helps you Recurring billing records are sensitive and costly if mismanaged.

CRM

The Marketing Operations Leader

MARCH 3, 2025

In this session , you’ll learn how to: Optimize workflows to improve efficiency and execution Create personalized content journeys that drive engagement Reduce production time from days or weeks to just hours Don’t miss this opportunity to gain actionable insights— just in time for Adobe Summit 2025!

Transform

Buffer Marketing

APRIL 22, 2025

View this post on Instagram A post shared by Vibha Sree (@vibhasree_) 💡 Related reading : How to Find Unlimited Content Ideas for Social Media in 2025 🗒️ Video script Jotting down some rough pointers on your opening sentence and the subtopics you want to cover is a good idea.

Video Marketing