Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok.

Gen Z 69

Gen Z Transform Fashion Food 69

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?

Gen Z 87

Gen Z Millennials Social Media Marketing User-Generated 87

Sprout Social

MAY 14, 2025

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

Gen Z 71

Gen Z Millennials User-Generated Entertainment 71

Sprout Social

APRIL 10, 2025

The very mindful, very demure trend was all over the app last summer, but nobody is posting about it in 2025. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. TikTok has also been promoting this side of the platform specifically through its annual TikTok book awards.

Gen Z 106

Gen Z Food Fashion Millennials 106

Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button. What will digital content look like in 2025?

Tentpole 103

Tentpole Gen Z Thought Leadership User-Generated 103

Sprout Social

MARCH 26, 2025

Charities like the RSPCA are using Facebook to share animal welfare information and promote adoptions. Tech giants like BT and Vodafone use LinkedIn to showcase their innovative projects, promote company culture and recruit skilled professionals. They also use it to promote their various programs and services. Tuesday : 56 p.m.

Entertainment 95

Entertainment Gen Z Millennials User-Generated 95

Hootsuite

OCTOBER 18, 2024

Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. This might look like promoting your latest product drop, or simply jumping in on a trend that your audience is interested in. What is social media marketing? It’s time to learn.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

SocialPilot

APRIL 17, 2025

Success on Instagram in 2025 requires a well-planned content strategy that leverages Reels, Stories, Lives, and user-generated content all while staying ahead of trends and audience behaviors. Also to maximize engagement, follow the latest Instagram reels tips for 2025, such as trending audio and rapid edits.

User-Generated 91

User-Generated Gen Z Entertainment Education 91

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Gen Z increasingly turns to platforms like TikTok and Instagram for discovery, with nearly 40% bypassing search engines.

SEO 115

SEO Gen Z Customer Journey User-Generated 115

Sprout Social

MARCH 27, 2025

The benefits of the creator economy for brands According to a Q1 2025 Sprout Pulse Survey, over half of marketers say influencers already play a significant role in boosting audience engagement, fostering credibility and driving revenue growth.

Gen Z 98

Gen Z Affiliate Marketing Influencer Marketing User-Generated 98

illumin

NOVEMBER 21, 2024

Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Sprout Social

OCTOBER 11, 2024

As you plan for 2025, consider how the changing face of sports marketing could align with your strategy and goals. Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic.

Transform 94

Transform Gen Z Fashion Food 94

SmartBrief - Marketing

FEBRUARY 6, 2025

Additionally, a report at Statista indicated that 70% of Generation Z respondents were more likely to prefer watching sports through social media platforms. The NFL has embraced this, promoting behind-the scenes content through shows like Hard Knocks and Quarterbacks, as well as human-interest stories on social platforms.

Gen Z 52

Gen Z Promotion Advertising Advertisers 52

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. They also promote a stronger sense of belonging and relatability. Dont be afraid to self-promote. Be adaptable. I think platform diversification is key, says Robinson.

Gen Z 95

Gen Z User-Generated eCommerce Promotion 95

Exposure Ninja

MAY 2, 2025

From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Buffer Marketing

DECEMBER 4, 2024

Cross-promotion becomes more effective, allowing you to grow your audience across different channels and solidify your online presence. From Gen Z to Baby Boomers, the platform has something for everyone. Consider creating a content series or challenge together or cross-promoting each other's merchandise or upcoming events.

User-Generated 84

User-Generated Fashion Gen Z Analytics 84

Sprout Social

FEBRUARY 13, 2025

The 2025 Sprout Social Index found that marketers greatest fear is audiences moving to private, closed or otherwise alternative platforms. The Q1 2025 Sprout Pulse Survey found that 36% of marketers say their audience is starting to spend more time on emerging platforms like Threads, Bluesky, Lemon8 and Mastodon.

Gen Z 76

Gen Z Branding Fashion Retail 76

Hubspot Marketing

MAY 12, 2025

I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it. Over 70% of marketers plan to target Millennials in 2025. But in 2025, Dunkin tapped the only five-foot blonde that timelines wouldnt stop talking about: Sabrina Carpenter.

Gen Z 56

Gen Z Fashion User-Generated Digital Marketing 56

Sprout Social

DECEMBER 12, 2024

Rather than promote its products, this approach builds camaraderie among the chronically online. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z. But leaning into memes and static posts makes it more accessible.

Gen Z 92

Gen Z Branding Retail Education 92

illumin

MARCH 6, 2025

trillion in 2025. The same can be said for Canadians, as an estimated 90% of Canadians will opt for electronic filing methods during the 2025 tax filing season. After all, they also need to market and promote their services! Are the Gen Z type of first-time tax filers who would likely resort to digital means?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Spiralytics

JANUARY 23, 2025

As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertising 52

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand.

Manufacturing 121

Manufacturing B2C Non-Profit eCommerce 121

Hootsuite

FEBRUARY 10, 2025

Keep reading to learn why using social media in healthcare marketing is worth the work and get tips to succeed on social media in 2025. For those in the B2B health space, social media is both a way to promote your products to healthcare organizations and help contribute to public health literacy with educational content. Try it today.

Law 61

Law Health Entertainment Gen Z 61

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 127

Gen Z Millennials eCommerce Social Media Marketing 127

Hootsuite

JULY 27, 2022

trillion by 2025. This growth is predicted to be driven primarily by Millenial and Gen Z social media users, who are expected to account for over 60% of global social commerce spending by 2025. Social platforms were once seen only as promotional tools.

Customer 145

Customer Gen Z Transform Retail 145

Hubspot Marketing

FEBRUARY 27, 2023

billion users by 2025. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. 44% of users surveyed use Instagram Stories to promote products or services. Instagram is expected to reach 1.44 Source ) 2.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Marketing Insider Group

AUGUST 5, 2020

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Generation Z Will Influence Marketing More than Millennials. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. Source: [link].

Millennials 141

Millennials Gen Z Retail Marketing 141

illumin

APRIL 4, 2025

More brands are shooting their shot during March Madness The 2025 March Madness season alone saw significant growth in advertising investments. Brands should capitalize on these opportunities, advertising and promoting across channels from connected television to social media but thats not enough.

Advertising 59

Advertising Advertisers Gen Z Branding 59

Neil Patel

NOVEMBER 26, 2020

billion in 2020 to $388 billion in 2025. The consultancy expects online luxury sales to triple by 2025 when almost one in five personal luxury sales will happen online. Just make sure to find influencers who already operate in the luxury space and whose audience buys the products they promote. Or they can do both, like Supreme.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Sprout Social

OCTOBER 28, 2021

Those sales are projected to hit nearly $80 billion by 2025. For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers. In just a few words, the brand offers significant savings for a high-quality product then doubles-down with a promotional trade-in offer.

Gen Z 139

Gen Z eCommerce Transform User-Generated 139

Sprout Social

AUGUST 2, 2022

Spotify uses Shorts to promote events and promote or repurpose podcast content. To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. trillion industry by 2025, and every network is vying for their piece of the pie.

Gen Z 145

Gen Z Promotion Shoppers Energy 145

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Born 1981-1996, Millennials engage more with influencers and connect more deeply with brands than any other generation.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Born 1981-1996, Millennials engage more with influencers and connect more deeply with brands than any other generation.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Marketing Insider Group

OCTOBER 25, 2021

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Gen Z Will Continue to Influence Marketing More Than Millennials. million for the previous “generation x”. Generation Z consists of people who were born from 1995 to 2010.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Businesses Grow

MARCH 18, 2024

Biggest threat in 2024 is voice fakes, in 2025, realistic video avatars. Community networks are the key to engagement loops (self-sustaining engagement, collective immersion) SXSW 2024 was filled with thrilling brand activations like this 3D spatial computer promotion for a Netflix series. Sora was mentioned as a game-changer.

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

Martech

MAY 13, 2022

Messages can be promotional, service-based, or transactional. Location-based marketing delivers promotional messages to a consumer’s mobile device based on their past-or-present location. Below, we summarize the most common mobile marketing approaches. 7 common mobile marketing techniques: Short message service (SMS) marketing.

Transform 125

Transform Gen Z Shoppers Retail 125