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Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach GenZ and Gen Alpha is doing themselves a disservice. Which platforms does GenZ use and why? Data backs this up.
As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.
pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? For instance, travel enthusiasts looking for tips might be intrigued by promoted Pins highlighting micro-financing options for their next adventure.” Try it free today.
But how do you do that especially in a saturated market like 2025? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? In fact, email marketing, in general, is. Table of Contents What is organic marketing?
25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily GenZ , YouTube remains a popular platform for users across generations. Heres how to increase your YouTube subscribers and promote your YouTube channel. Learn how the YouTube music statistics break down here.
Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button. What will digital content look like in 2025?
According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. Similarly, this figure increases among younger users (76% of GenZ and 74% of Millennials).
Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025.
Snapchat predominantly reaches GenZ and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to GenZ and millennials, two groups with a combined $5 trillion in spending power. GenZ users create more content, taking 1.4
Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. This might look like promoting your latest product drop, or simply jumping in on a trend that your audience is interested in. What is social media marketing? It’s time to learn.
Reddit’s users lean young, making it a great social network to reach GenZ and younger millennials. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post? As of the third quarter of 2024, 59.8%
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The very mindful, very demure trend was all over the app last summer, but nobody is posting about it in 2025. The BBC found that 57% of millennials and GenZ are influenced by nutrition trends on the platform. TikTok has also been promoting this side of the platform specifically through its annual TikTok book awards.
The report also found that approximately one in five Australians creates social media content to generate income. GenZ most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that GenZ uses Instagram, YouTube and TikTok the most.
Charities like the RSPCA are using Facebook to share animal welfare information and promote adoptions. Tech giants like BT and Vodafone use LinkedIn to showcase their innovative projects, promote company culture and recruit skilled professionals. They also use it to promote their various programs and services. Tuesday : 56 p.m.
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In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a GenZ career advocate, speaker and educator, spotted a gap. They also promote a stronger sense of belonging and relatability. Dont be afraid to self-promote. Be adaptable. I think platform diversification is key, says Robinson.
Much of this is proven by today’s influencer marketing statistics ; according to Q2 2025 Sprout Pulse Survey, 32% of GenZ now choose to use certain social media platforms because they follow creators or influencers who are active on them. Plus, 32% of GenZ expect brands to be interacting with influencers on their socials.
42% unsubscribe due to excessive promotions with few valuable offers. Nearly half of all unsubscribes stem from irrelevant or non-personalized content, while another 42% leave due to excessive promotions that lack real value. Trust increased with younger generations like Millennials (38%) and GenZ (38%).
As you plan for 2025, consider how the changing face of sports marketing could align with your strategy and goals. Many brands who have successfully reached GenZ audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic.
Additionally, a report at Statista indicated that 70% of GenerationZ respondents were more likely to prefer watching sports through social media platforms. The NFL has embraced this, promoting behind-the scenes content through shows like Hard Knocks and Quarterbacks, as well as human-interest stories on social platforms.
Cross-promotion becomes more effective, allowing you to grow your audience across different channels and solidify your online presence. From GenZ to Baby Boomers, the platform has something for everyone. Consider creating a content series or challenge together or cross-promoting each other's merchandise or upcoming events.
According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of GenZ users consume news on TikTok.
10 must-know Aussie food influencers in 2025 (quick picks) Before diving into the complete list, here are 10 standout creators worth knowing. Food content on Instagram and TikTok has exploded, with Australians consistently engaging with food-related posts, from cooking tutorials to restaurant reviews or product promotions.
Rather than promote its products, this approach builds camaraderie among the chronically online. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for GenZ. Note: This method isnt reserved for GenZ. But leaning into memes and static posts makes it more accessible.
Why Does This Debate Matter for Marketers in 2025? Here’s the quick pulse check on both platforms in 2025. Audience Vibe Threads feels like a tight-knit community— GenZ, early adopters, Instagram-first users who value authenticity over trend-chasing. No recycled comparisons. So the numbers are one thing.
From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.
10 must-know Aussie fitness influencers in 2025 (quick picks) Before diving into the list below, look at these 10 standouts you need to know. Source: Instagram A fitness icon in Australia from the Gold Coast, Emily promotes a balanced lifestyle through her app and fitness programs. Emily Skye (@emilyskyefit) Instagram: 2.6M
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I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it. Over 70% of marketers plan to target Millennials in 2025. But in 2025, Dunkin tapped the only five-foot blonde that timelines wouldnt stop talking about: Sabrina Carpenter.
Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include GenZ , travel, and frugality, just to name a few. Even with strict budgets, self-love is a priority for many GenZ and millennials with 47% of GenZ and 56% of millennials planning to participate in this trend in 2024.
The 2025 Sprout Social Index found that marketers greatest fear is audiences moving to private, closed or otherwise alternative platforms. The Q1 2025 Sprout Pulse Survey found that 36% of marketers say their audience is starting to spend more time on emerging platforms like Threads, Bluesky, Lemon8 and Mastodon.
As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. GenZ: 14% of content creators 9. Who are the content creators?
The statistics for 2025 show that there are 5.24 Here’s where it really shines for companies, agencies, and marketing pros: Generate Quality Leads: LinkedIn lets you get super specific with targeting things such as job titles, industries, seniority, and even company size. billion active social media users worldwide.
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Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. In 2025, this is the content driving the highest ROI, according to our 2025 State of Marketing Report. Choose this option for extra promotion. Short-form videos.
2025: Continues to grow and add new features like blue-check account verification and Trusted Verifiers. According to the Q2 2025 Sprout Pulse Survey, 48% of global social media users plan to spend more time on new / emerging social platforms (like Bluesky) over the next six months. What do users like about the Bluesky app?
Quick Look: Trending Social Media Content Types in 2025 Stay ahead of the curve with this snapshot of the most effective, AI-enhanced social content formats right now. The content isn’t pushy or overly branded, but it’s memorable, highly shareable, and perfectly tuned to what makes TikTok tick: personality over promotion.
But in 2025? In fact, 48% of GenZ consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts.
But in 2025? In fact, 48% of GenZ consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts.
Keep reading to learn why using social media in healthcare marketing is worth the work and get tips to succeed on social media in 2025. For those in the B2B health space, social media is both a way to promote your products to healthcare organizations and help contribute to public health literacy with educational content. Try it today.
A study by MyFitnessPal and Dublin City University found that 87% of Millennial and GenZ TikTok users have turned to the app for help with a health issue instead of family or medical professionals. Social media is becoming a search engine, especially among younger generations.
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