Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties theyre becoming essential to the buying journey.

Gen Z 137

Gen Z Transform Millennials User-Generated 137

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change.

Gen Z 70

Gen Z Fashion Transform Food 70

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. As you plan for 2025, consider how the changing face of sports marketing could align with your strategy and goals. Sports marketing isn’t new, but it does look different.

Transform 98

Transform Fashion Gen Z Food 98

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. Today, the creator economy is worth $250 billion (yes, thats billion with a b). By 2027, that figure is expected to balloon to $500 billion.

Gen Z 101

Gen Z Affiliate Marketing Influencer Marketing User-Generated 101

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Gen X: six hours and five minutes. In 2024, Australians favoured Facebook, YouTube and Instagram overall, while Gen Z preferred Instagram, YouTube and TikTok. billion (AU$7.5

Gen Z 63

Gen Z User-Generated Influencer Marketing Law 63

Sachs Marketing Group

MAY 30, 2025

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. Whats Working in 2025 1. In 2025, it’s common for users to search for product reviews, how-tos, and service providers directly within social apps.

Gen Z 52

Gen Z Transform SEO User-Generated 52

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. Rangel is also a member of our Index Council, a cohort of social marketers and thought leaders who helped us shape our data into the 2025 Index report.

CMO 106

CMO Gen Z Thought Leadership Entertainment 106

Set Up

MAY 20, 2025

From Vanity to Identity: The Rise of Purpose-Driven Beauty Consumers in 2025 are prioritizing mental health, transparency, and trustand beauty brands are responding. As Gen Z and Millennial consumers look for deeper meaning in brand relationships, campaigns must be rooted in insight, not just aesthetic.

Gen Z 59

Gen Z Health Transform Millennials 59

Spiralytics

JANUARY 23, 2025

As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Exposure Ninja

MAY 2, 2025

From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing 52

Digital Marketing Finance Gen Z User-Generated 52

Hubspot Marketing

MAY 28, 2025

In 2025, this is the content driving the highest ROI, according to our 2025 State of Marketing Report. TikTok and Instagram have evolved from platforms for dancing and sharing stylish photos to transforming the way people shop. In 2025, short-form videos and influencer partnerships are driving the biggest ROI.

eCommerce 104

eCommerce Shoppers Marketing Marketers 104

Hootsuite

JULY 27, 2022

The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. trillion by 2025. This transformative trend inspired us to found Heyday. One thing is for certain: social commerce is here to stay.

Customer 144

Customer Gen Z Transform Retail 144

illumin

APRIL 4, 2025

More brands are shooting their shot during March Madness The 2025 March Madness season alone saw significant growth in advertising investments. NIL partnerships resonating with the modern audience The introduction of name, image, likeness or NIL deals has transformed college athletes into influential marketing figures.

Advertisers 59

Advertisers Advertising Gen Z Branding 59

Sprout Social

FEBRUARY 24, 2025

According to our 2025 Sprout Social Index , 93% of consumers think brands need to combat misinformation more than they do today. According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media.

Marketing Strategy 91

Marketing Strategy Gen Z Finance Social Media Marketing 91

Marketing Insider Group

OCTOBER 25, 2021

Strategic Marketing Transformation. Strategic marketing transformation is the term used to describe the process when a business operating without a strategic marketing plan evolves by changing its fundamental business processes and procedures. Gen Z Will Continue to Influence Marketing More Than Millennials.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. trillion 2025 $6.86 trillion 57% 2025 $2.51 billion $1.256 trillion 2025 $648.0 In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. Retail ecommerce sales worldwide are estimated to reach $6.33 trillion 2022 $5.29

eCommerce 103

eCommerce Gen Z Shipping Retail 103

Sprout Social

OCTOBER 28, 2021

Those sales are projected to hit nearly $80 billion by 2025. YouTube is also exploring social commerce features, including buttons to transform videos into shoppable content. For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers. Clearly, there’s opportunity in selling on social.

Gen Z 141

Gen Z eCommerce Transform User-Generated 141

Marketing Insider Group

JULY 21, 2020

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Generation Z, she shows, will rise in numbers among the nation’s workers. Content marketing needs to lead this transformation. Billion in 2025.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Businesses Grow

MARCH 18, 2024

Biggest threat in 2024 is voice fakes, in 2025, realistic video avatars. 58% of Gen Z think the more absurd, the cooler it is. Experts point out that elections are already being disrupted around the world by deep fake content and the US election is going to be a misinformation s**t show. Sora was mentioned as a game-changer.

Gen Z 129

Gen Z Energy Transform Thought Leadership 129

Martech

MAY 13, 2022

The mobile web is also getting transformatively faster, with 5G quickly becoming the global wireless standard. Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. billion people.

Transform 128

Transform Gen Z Shoppers Retail 128

Sprout Social

MAY 19, 2025

Gen Z and millennial audiences offer the greatest potential for influencer impact. At our Breaking Ground: Q1 2025 Product Launch Event , Senior Solutions Engineer Katherine Maddux focused on the power of data-driven influencer marketing. The post What is influencer seeding?

Influencer Marketing 58

Influencer Marketing Gen Z Marketing Marketers 58

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Consider partnering with Spiralytics to start your marketing transformation.

Gen Z 52

Gen Z Millennials Health User-Generated 52

Econsultancy

DECEMBER 3, 2021

As a result, the dramatic shift to ecommerce in this category over the past 18 months has meant online clothes shopping could overtake in-store purchases by as soon as next year, ahead of previous expectations that it would happen in 2025. This marks apparel as the most sought-after ecommerce product, cross-border.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

SocialPilot

APRIL 20, 2025

April 2025 Instagram Trends List 1. Easy April 11, 2025 With 74.7K Grill April 11, 2025 With 19.9K Whether its watch this transformation or look at me now, the vibe is all heat, no chill. Twilight Zone April 4, 2025 With 61.8K Tip: Want a deeper dive into whats shaping Instagram in 2025?

Energy 103

Energy Fashion Transform Branding 103

Businesses Grow

DECEMBER 16, 2024

Forrester predicts that more than 50% of B2B buyers, particularly younger ones, will rely on social media and their value network to help make purchase decisions in 2025. Research shows that Gen Z is the fastest-growing audience on Pinterest, making up 42% of its global user base. The sources of B2B influence have shifted.

Gen Z 100

Gen Z Marketing Marketers B2C 100

Adobe Experience Cloud Blog

MARCH 9, 2020

What will marketing look like in 2025, and why will neuromarketing play an important role in the future of the experience economy? The digital transformation continues to revolutionize how life is done. Let’s begin with the experience economy. Consumers require more than a great product. What does the experience economy become?

Neuromarketing 164

Neuromarketing Gen Z Transform Traditional Marketing 164

Sprout Social

JUNE 17, 2021

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Prepare your business to catch the next wave of digital transformation.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

SocialPilot

MAY 8, 2025

These are the real Instagram Reel trends from 2025 that people are using to tell stories, drop jaws, and grow their reach. May 2025 Instagram Reels Trends List 1. May 2025 Instagram Reels Trends List 1. It’s being used across 25K+ Reels to share anything from slow morning routines to significant transformations.

Energy 59

Energy Transform Fashion Gen Z 59

Unbounce

DECEMBER 1, 2024

/ Landing pages How to create a landing page that converts in 2025 (+ templates) By Banafshe Salehi and Josh Gallant. This isn’t an exact science, but in general, here’s how you can think about each platform: B2B offer? Need the Gen Z crowd? Updated on December 1, 2024. Start with LinkedIn. Visual product?

Gen Z 98

Gen Z Copywriting SEO Analytics 98

Econsultancy

DECEMBER 13, 2021

Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Buffer Marketing

DECEMBER 10, 2024

January 2025 🗓️ Monthly themes and events National Mentoring Month National Slavery and Human Trafficking Prevention Month Paris Fashion Week (January 20–25) Dry January What began as a UK public health campaign in 2013 has since become a worldwide movement. Alright then — calendar at the ready?

Health 111

Health Transform Fashion Gen Z 111

Digital Marketer

NOVEMBER 20, 2024

As we approach 2025, the digital marketing landscape continues to evolve at an unprecedented pace. Their insights offer not just predictions but actionable strategies for navigating the challenges and opportunities of 2025. Read on to discover how our Elite coaches are helping businesses prepare for 2025—and how you can too.

Digital Marketing 94

Digital Marketing Transform eCommerce Marketing 94

Hubspot Marketing

MARCH 31, 2025

So Ive uncovered the seven surprising ways top-performing marketing teams are winning in 2025, based on HubSpots 2025 State of Marketing report and why others are missing the mark. This shows no signs of slowing in 2025. So good marketers will continue to lean into visual content in 2025. Facebook Live.

Gen Z 116

Gen Z Transform Millennials Performance Marketing 116

Sprout Social

OCTOBER 1, 2024

I am already feeling the momentum as we build out our 2025+ plans and execute against our 2024 goals. It’s the number one channel for news and product discovery, not to mention Gen Z’s top channel for customer support. And it moves at unprecedented speed and scale. That’s why our opportunities are limitless.

Gen Z 115

Gen Z Transform B2C Energy 115