Hubspot Marketing

FEBRUARY 10, 2025

Whether we admit it or not, no one is immune to the power of influence. Thats why B2B influencer marketing is nothing to scoff at. Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. Table of Contents What is B2B influencer marketing?

Influencer Marketing 105

Influencer Marketing Branding B2C Marketers 105

Martech

MARCH 12, 2025

For example, working with specialized accounting firms like Pilot can give you the financial insights needed to understand how inflation affects metrics such as client acquisition costs, segment profitability and marketing ROI. The post How to inflation-proof your marketing in 2025 appeared first on MarTech.

Transform 112

Transform Finance Marketers Marketing 112

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Buffer Marketing

FEBRUARY 18, 2025

So, let’s dive into the events you’ll want on your calendar for 2025. What to expect: Sessions on content marketing, platform algorithms, and engagement strategies to drive conversions. Interactive workshops on influencer marketing, agency growth, and AI in social media.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

Gen Z 129

Gen Z Transform User-Generated Analytics 129

Martech

JANUARY 15, 2025

For marketers looking to meet customers where they are , social media cant be overlooked. Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. Customer service on social media We dont know what shape TikTok will take in the U.S.,

Gen Z 115

Gen Z Whitepaper Social Media Marketing Millennials 115

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketers Marketing 93

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? Consumers are certainly in favor of cookieless approaches, so will Google’s decision to stick with their old but trusted targeting methods influence marketers? In 2025 and beyond, cookies are still set to disappear – even from Chrome.

Advertising 96

Advertising Advertisers Influencer Marketing Performance Marketing 96

Sprout Social

JULY 1, 2025

Say goodbye to guesswork in TikTok influencer marketing with a curated list of 25 top Australian creators—from lifestyle creators to comedians, foodies to fashionistas and more. Plus, get practical tips for picking the right talent, spotting red flags and running smarter influencer campaigns that convert.

Branding 86

Branding Fashion Food Gen Z 86

Businesses Grow

JUNE 23, 2025

It seems like influence and influencers are in the news a lot these days, and I’d like to interrupt the constant flow of AI news to poke my head in here and bring us back to a crucial marketing reality — the age of influencer marketing is just beginning, and AI will actually make it more important.

Influencer Marketing 65

Influencer Marketing Marketers Marketing Advertising 65

Buffer Marketing

FEBRUARY 6, 2025

For the other technical aspects, follow this checklist: 💡 Learn more : TikTok Algorithm Guide 2025 2. For instance, YNAB created a video about sticking to a no buy year in 2025 that can only be relevant during the end of 2024. TikTok influencer marketing Influencer collaborations are all the rage on TikTok.

SEO 110

SEO Real Estate User-Generated Promotion 110

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands. These are some of the most common challenges when scaling up: Budget can be a major stumbling block.

Influencer Marketing 80

Influencer Marketing Transform Marketers Marketing 80

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. AI-Driven Marketing Orchestration 5.

Market Trends 68

Market Trends CMO Transform Influencer Marketing 68

Sprout Social

DECEMBER 16, 2024

Looking toward 2025, we are prioritizing long-term value and our customers biggest objectives. Consumers say companies should make personalized customer service their #1 social media priority in 2025, per a Q4 2024 Sprout Pulse Survey. The post Sprouts product strategy for 2025 and beyond appeared first on Sprout Social.

Product 72

Product Transform Influencer Marketing User-Generated 72

Sprout Social

JUNE 18, 2025

According to Sprout’s Q2 2025 Pulse Survey results, Gen X social media habits are practical and heavily shaped by their hybrid media upbringing. Understanding nuances like this in Gen X social media behavior is essential for marketers looking to build genuine connections. On average, Gen X spends about 1.5

User-Generated 121

User-Generated Influencer Marketing Marketers Marketing 121

Sprout Social

FEBRUARY 20, 2025

Valentines Day has come and gone but Team Sprout is still feeling the lovemainly because Sprout Social has been ranked in 7 categories by G2s 2025 Best Software Awards. This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products.

Influencer Marketing 123

Influencer Marketing Place Analytics Advertising 123

Hootsuite

FEBRUARY 27, 2025

The most viewed channels on YouTube are music and childrens content As of January 2025, the top five most popular channels on YouTube are: Wiz Khalifa Music (5.99 YouTube influencer statistics Considering working with influencers on YouTube? Discover top statistics surrounding YouTube influencer marketing.

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Hootsuite

NOVEMBER 7, 2024

Reach out to these loyal customers to find ways to work together, such as affiliate commissions or an influencer marketing partnership with existing high-profile brand ambassadors. Get started The post How to build and nurture brand loyalty: 7 tactics for 2025 appeared first on Social Media Marketing & Management Dashboard.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Marketing Insider Group

NOVEMBER 6, 2024

According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023. As we approach 2025, paid media is evolving because of technological advancements and shifting consumer behaviors. As a result, AI-driven advertising is a trend to watch in 2025.

Advertising 67

Advertising Advertisers Law User-Generated 67

Sprout Social

JANUARY 15, 2025

Last updated January 15, 2025. A federal law banning TikTok in the US is set to go into effect on January 19, 2025. According to Sprouts Q4 2024 Pulse Survey, most US consumers who plan to buy directly from social platforms in 2025 will do so on Facebook Shop. Amplifying your brand shouldnt stop with influencers.

Branding 125

Branding Law Influencer Marketing Communications 125

illumin

APRIL 9, 2025

Join us for an insightful Inside Scoop discussion on the ethics of influencer marketing in 2025 with industry leaders Garett Senez ( Quark (HQ) ) and Lyndsie Wise (illumin). Walk away with expert insights to elevate your campaigns while staying ethical and compliant in a rapidly evolving landscape.

Influencer Marketing 52

Influencer Marketing Marketers Marketing Advertising 52

Hubspot Marketing

JUNE 10, 2025

So, for this piece, I surveyed 100+ marketing and advertising professionals about whether they practice inclusive marketing and how they implement it and got tips from inclusivity experts on how businesses can create an effective inclusive marketing strategy. 37% say there isn’t investment or they’re unsure if there is.

Fashion 95

Fashion Marketers Marketing Advertising 95

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?

Gen Z 78

Gen Z Millennials Social Media Marketing User-Generated 78

Hootsuite

APRIL 22, 2025

To effectively market on Facebook, you need to create and optimize a Facebook Page, verify it (if possible), and set up a Facebook Ads account. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. Try it today.

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The post Social media ROI statistics marketers need to know in 2025 appeared first on Sprout Social.

Gen Z 82

Gen Z Social Media Marketing Transform Marketers 82

Hootsuite

OCTOBER 18, 2024

If they’re using influencer marketing, how much engagement do those campaigns earn them? Do searches of the competition’s company name, account handles, and other relevant keywords on social media. Find out what they’re sharing and what other people are saying about them.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Sprout Social

MARCH 27, 2025

Influencer Marketing : Discover and manage relationships with key influencers to tap into new customer segments and drive authentic engagement with your brand. The post 11 Agorapulse alternatives to check out in 2025 appeared first on Sprout Social. This expands your social presence and builds trust with wider audiences.

Analytics 93

Analytics CRM Management Influencer Marketing 93

The Drum

JUNE 13, 2025

Celebrity endorsements from the likes of David Beckham used to be the holy grail of marketing. Once upon a time, influencer marketing was all about star power. In 2025, fame is no longer the golden ticket. The influencer landscape today is less about glossy perfection and more about relatability.

Influencer Marketing 105

Influencer Marketing Branding Product Marketers 105

illumin

FEBRUARY 19, 2025

Some key strategies include: Asking in-app Opt-out forms on your website Newsletter forms on your website Asking at the point of sale Asking at events Collecting from social media followers Email marketing should also be fully incorporated into your app marketing strategy to avoid fatiguing audiences with repetitive messaging.

Customer loyalty 92

Customer loyalty Marketers Marketing Retail 92

Martech

MARCH 5, 2025

Wait ’til next year More episodes: Voice agents will change how you think about your brand and your website What can marketers learn from the Savannah Bananas? How influencer marketing became an essential marketing channel Want to really understand marketing operations?

CRM 121

CRM Influencer Marketing Management Branding 121

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

illumin

MARCH 10, 2025

Join us on April 2, 2025, for an exclusive discussion on the ethics of influencer marketing in 2025, hosted by Garett Senez (VP Marketing/Partner, QuarkBaby) and Lyndsie Wise (Senior Director, Product Marketing, illumin).

Influencer Marketing 52

Influencer Marketing Marketers Marketing Advertising 52

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Beyond 2025, social media usage by age will likely shift. The law takes effect in late 2025. Marketers should focus predominantly on the 2534 age group. billion (AU$7.5

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Hubspot Marketing

APRIL 7, 2025

When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics like audience growth and site traffic and where they're re-investing. Before we look at segmented data points, here are key data points on the ROI marketers report on Meta platforms, and the investments theyre making.

Social Media Marketing 90

Social Media Marketing B2C Non-Profit Influencer Marketing 90

Sprout Social

JUNE 16, 2025

Social media conferences in the United Kingdom Here’s a list of digital marketing and social media conferences happening in 2025. This year’s SXSW London happened in 28 venues across the UK’s capital from 2-7 June 2025. This year’s London event takes place on 24–25 June 2025 at the Olympia London exhibition centre.

Social Media Marketing 58

Social Media Marketing Marketers Marketing Affiliate Marketing 58

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Buffer Marketing

APRIL 21, 2025

Partner with brands on sponsored content In 2025, 77% of brands are planning to use TikTok for influencer marketing. Related Articles How to Get More Followers on TikTok in 2025 The Best Time to Post on TikTok in 2025 — New Data How to Use TikTok for Business in 2025

Affiliate Marketing 91

Affiliate Marketing Promotion User-Generated Product 91